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Get Your Smart Phones Ready To Scan This ‘Branded’ Poster

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Directors Jamie Bradshaw and Aleksandr Dulerayn are taking on advertising in a big way with their indie Branded (aka Moscow 2017, aka The Mad Cow), which Roadside Attractions will be releasing in theaters this September. The comparisons to They Live that I’ve been hearing seem to be apt, at least in terms of the film’s subject matter.

Courtesy of Entertainment Weekly, the Branded poster includes 4 unique QR codes with additional codes embedded in the film’s website, social pages, trailer and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the Brandedmarketing campaign will include 100 QR codes in all. Unlock them all.

The film (which stars – Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max Von Sydow), “is a dark and mind-bending sci-fi thriller into a surreal, dystopian society where mega corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s quest to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.

Inside you’ll find the poster along with a new trailer (which you can also scan) for the film.

Indie

“Bite Size Short: Her House of Horrors” Announce Short Grant Program!

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Her House of Horrors, the horror division of Independent Production House WOMXNOGRAPHY, has launched its Bite Size Short Grant Program, ahead of its film festival Dollhouse of Horror, which will take place in March 2025 in Los Angeles, CA.

The Bite Size Short Grant Program awards $2,000 film grants to female-identifying and queer horror filmmakers. Shorts must be able to be made for $2,000, with a minimum runtime of 8 minutes. Submissions are now open on Filmfreeway, and are being judged by a panel of horror lovers and content creators.

The 2024 Bite Size Short Grant Program judge lineup is as follows:

“James H. Carter II- A documentary director, film producer, podcaster, marketing specialist, and writer. James is the founder and co-owner of Creepy Kingdom. Creepy Kingdom was founded in 2011 and is a multimedia website, and production studio specializing in creepy content. Their primary focus lies at the intersection of childlike fantasy and the macabre, covering horror films, theme parks, haunts, and much more. Beyond their extensive media coverage, Creepy Kingdom hosts events, offers original merchandise, and engages in film production under the Creepy Kingdom Studios brand producing original films like “Foolish Mortals”, exploring Disney’s “Haunted Mansion” fan culture, and “Georgie”, featuring Tony Dakota from the original “It” miniseries.

“In addition to founding Creepy Kingdom, James has won awards for his documentary work, including the award-winning “Foolish Mortals,” which has earned him recognition. He has been featured on Freeform’s 31 Nights of Halloween special.

“Ashleeta Beauchamp is the editor-in-chief of Peek-A-Boo! Magazine, a cheeky horror magazine created to uplift marginalized writers, artists, models and other creators within the horror community. She also runs The Halloween Coalition, a community group to provide support and marketing for horror and Halloween events around the Southern California area.

“Titeanya Rodríguez is a multi-hyphenate creative, and the founder and owner of HER HOUSE OF HORRORS, home of DOLLHOUSE OF HORROR and the horror division of WOMXNOGRAPHY. As a fellow storyteller and a self-proclaimed artivist, Titeanya’s mission is to create opportunities for women of color and queer women, across film, tv, sports, music, and beyond. She is also the creator of the BITE SIZE SHORT grant program.”

Winners will have a one-night theatrical screening at Regal Cinemas. Submissions Close April 8 at Midnight. Winners will be announced on May 27, 2024. Shorts must be shot and through post-production by June 30, 2024. The screening will take place on July 8, 2024, in Los Angeles, CA.

WOMXNOGRAPHY, HER HOUSE OF HORRORS, and Rodriguez are represented by Azhar PR, Granderson Des Rochers, and Kinsella Holley Iser Kump Steinsapir.

To submit your short to the Bite Size Short Grant Program, go to the FilmFreeway link here.

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