Directors Jamie Bradshaw and Aleksandr Dulerayn are taking on advertising in a big way with their indie Branded (aka Moscow 2017, aka The Mad Cow), which Roadside Attractions will be releasing in theaters this September. The comparisons to They Live that I’ve been hearing seem to be apt, at least in terms of the film’s subject matter.
Courtesy of Entertainment Weekly, the Branded poster includes 4 unique QR codes with additional codes embedded in the film’s website, social pages, trailer and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the Brandedmarketing campaign will include 100 QR codes in all. Unlock them all.
The film (which stars – Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max Von Sydow), “is a dark and mind-bending sci-fi thriller into a surreal, dystopian society where mega corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s quest to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.”
Inside you’ll find the poster along with a new trailer (which you can also scan) for the film.