While at the San Diego Comic-Con, Bloody Disgusting stringer Evan Dickson had the chance to sit down with Branded co-director Jamie Bradshaw to talk about their sci-fi thriller that takes on advertising in a big way. Last night the latest trailer premiered in the massive Hall H, but it now available online for your QR pleasure!
The film starring Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max Von Sydow “is a dark and mind-bending sci-fi thriller into a surreal, dystopian society where mega corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s quest to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.”
The below trailer includes new unique QR codes with additional codes embedded in the film’s website, social pages, trailer and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the Branded trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the Branded marketing campaign will include 100 QR codes in all. Unlock them all!
Roadside Attractions will be releasing in theaters September 7.