Before any footage from a film is seen, typically a teaser or full one sheet is released by a studio. This is an incredibly important, even detrimental process as it is the first thing the consumers will see and identify with a movie. If the poster stinks, the consumer might write it off all together, while a good poster could lead to them checking out the official website, trailer and best case scenario, hanging it from their wall (the most personal relationship any of us have with a movie). To say the least, posters are damn important. As part of our year end coverage, we present to you the year’s best theatrical posters.
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Posters listed in no particular order
Carrying inspiration from other top-notch one sheets like Open Water, the poster for Frozen is remarkably eye-catching. Anyone who catches a glimpse of this in a theater is sure to walk over and ponder on it for a second. It’s also quite representational of the flick and is sure to get people marking their calendars for the February release.
I’m not a very big fan of Screen Gems’ posters where they render an image to look like a painting, but for some reason I think the one sheet for STEPFATHER works. It’s eye-catching, simple and actually a little unnerving. Too bad the movie wasn’t half as entertaining as the poster.
I loved Lionsgate’s one sheet for their remake of MY BLOODY VALENTINE. Outside of us hardcore horror fans, the average theatergoer has no clue who the killer is. The poster gives us a clear look at the slasher while also highlighting the 3-D aspect by creating two other slightly transparent versions. Good stuff.
After Dimension’s nauseating one sheet for the remake, Rob Zombie’s HALLOWEEN II was blessed with this violent and chaotic masterpiece of wall art. Like the movie or not, the marketing was well done – too bad it had to go up against THE FINAL DESTINATION, a film that delivered a brutal blow at the box office.
Whether it’s by name or image, everyone knows who Jason Voorhees is, therefore there’s no reason to keep him in the shadows. Warner Bros. released this stunning one sheet for the FRIDAY THE 13TH remake that features a full shot of the infamous masked killer in all of his powerful glory. Whether that translated to film is up to you to decide.
With the movie looking to finally hit theaters in February, Universal Pictures released this gorgeous blue-tinted poster for THE WOLFMAN. Again, who doesn’t know the Wolfman? So why not let him tear it up in this action-packed one sheet that has serious bite.
To our surprise this has been one of the most popular and well-received poster debuts here on Bloody Disgusting. While CLASH OF THE TITANS is a fantasy film, there are some horrific elements like the three blind witches, the Kraken, and of course that sexy snake-headed Medusa. This one sheet screams for your attention. It’s bold, strong imagery is captivating and the color scheme blends beautifully with our hero. Aces.
With a film titled DRAG ME TO HELL it doesn’t hurt to display exactly what the film is about on your poster. I enjoy Universal’s choice in drowning out the background images and bringing our star to the forefront with the fire and brimstone. And for those of you who read the little tagline… how can you beat, “But in three days, she’s going to hell”?
A terrible, terrible film that features probably the single best one sheet of the year. Too bad you could only see it at the comfort of your home on your computer screen. Lionsgate released this “motion poster” that’s one of the first to actually do something. Vomiting ectoplasm? Yes please.
When I first saw the poster for SAW VI at the San Diego Comic Con, it blew my mind. The imagery is striking, eye-catching and bold. How incredibly arrogant is it (have to appreciate it) to feature a giant VI without even a single mention of the title. It quite simply says, “you know it, you got it, here’s it comes.”
Again, not a fan of artistic renderings, but the color scheme and creepy image are beyond eye-catching. This poster calls for your attention and begs you to come over and spend a few seconds seeing what it’s all about.
There’s nothing better than a poster that tells you exactly what you’re going to see in theaters. IFC’s one sheet for ANTICHRIST says “sex in a creepy place, over and over again.” Don’t be shocked when you see a bloody penis.
Magnolia Pictures/Magnet Releasing created a series of “retro posters” for the release of Ti West’s 80’s horror period piece THE HOUSE OF THE DEVIL. They’re all amazing, especially the one with the hand reaching out for you.
CHECK OUT THE WORST ONE SHEETS OF 2009