Technology in films are a tough combination. If done incorrectly, it’ll come off astoundingly cheesy. The trailer for the Dutch APP in on thin ice, feeling a bit like a T-Mobile commercial. BUT, what makes this cool is that this movie interacts directly with the audience! According to Thompson On Hollywood, APP will “be the first film in the world to synchronize a parallel storyline via app content to be accessed while in the movie theater.” WOW.
“In the thriller APP, Anna (Hannah Hoekstra), a young student, gets caught up in her own virtual world. She is addicted to apps, social media and her smartphone. One day Anna discovers a mysterious new app on her phone. It has the answer to every question. Not just scientific questions, but also about her personal life and her friends. When the app starts sending her cryptic texts and codes connected to the sudden and strange deaths of people around her, it becomes evident that it is not just a handy app.”
This is actually pretty awesome and I can only hope someone gets this is U.S. theaters.