This ‘Pacific Rim’ Viral Image Has Me Wondering If I Even Like Viral Marketing


Warners has released some “viral” marketing for Guillermo del Toro’s Pacific Rim, and I’m not sure how excited it’s supposed to get me. Don’t get me wrong – I’m DYING to see the movie, especially after hearing the Wondercon footage described. It’s just that images like these don’t make a dent in terms of my anticipation (nor do they make me want to see it less, on the otherhand). It’s just… neutral.

In the film, “When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes-a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)-who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

Head inside to check it out. Pacific Rim crests July 12th.

  • Aaron Emery

    Viral marketing is typically, as it is here, lazy. It can be fun sometimes but it is highly misused. The perfect viral marketing campaign allows for viewer participation while feeding us small bits of information.
    With the medium being used excessively, and fruitlessly, on things like ‘Paranormal Activity’ sequels the content really needs to make the reader give a shit. If the material isn’t building intrigue then it is nothing more than a waste of money and ultimately makes the production seem desperate.

  • viking1983

    for a website that is used to hyping films more than needs be (evil dead, prometheus) why complain about viral marketing