This ‘You’re Next’ Viral Is The Coolest Thing I’ve Seen All Year!!

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Update: Another bus shelter ad was spotted in Los Angeles! Lionsgate has just won the year with their absolutely ingenious viral campaign for Adam Wingard’s You’re Next (review), which opens in theaters August 23.

While we’re unaware of how many cities partook, Los Angeles and New York bus stops reportedly carry displays for Lionsgate’s upcoming comedy, The Big Wedding, which reflect one of the “animals” from the hotly anticipated slasher You’re Next!!

Looking at the following image, I can’t tell of there’s an actual reflection or if Lionsgate “printed” the animal on the top layer of the Big Wedding poster; either way, what you’ll see inside is pretty haunting and beyond eye-catching. Take a look and marvel at the brilliance behind Lionsgate’s marketing department. What do ya’ think?

In the slasher penned by Simon Barrett, “When a gang of masked, ax-wielding murderers descend upon the Davison family reunion, the hapless victims seem trapped…until an unlikely guest of the family proves to be the most talented killer of all.

 
  • WalkingDeadGuy

    Haha, that’s awesome.

  • djblack1313

    meh…

  • ThunderDragoon

    That’s great lol.

  • DeadManZombieFan

    for a minute there I really believed those people were in the “Your Next” cast lol then scrolled lower to see it was another movie. I have a good feeling about this movie tho. I like the idea of a group of killers wearing different animal style masks and different weapons to give each of them there own menacing charm.

  • Necrogeddon666

    Really? That’s the “coolest” thing you’ve seen all year? Guess this year you have yet to leave your house…

  • DisturbedPixie

    I am unsure what the point of this image is. If the studios wanted to mix both posters together, purposefully, to sell both… I think it’s a stupid idea. Confusing to say the least, but the aimed audiences are totally different… I guess I can see how Lionsgate or some random dude would think it would be funny to turn the idea of family comedies upside down and connect them with a horror film, but it’s definitely not the coolest viral campaign I have seen. Not by a long shot. I hate saying “this year… this is the best”… because who cares if it was last year or this year…. something that is truly cool doesn’t stop being so after a year, and I certainly don’t look at everything in the first few months of a year as setting the tone for the rest, like dec 2012 is so different from jan 2013. It’s just a label, not an actual new era of coolness. It just sound so childish and shortsighted.

    Just by looking at it, my guess is on the other side of the poster, to be cheap, they printed another film’s poster, and used cheap thin paper, and some drunk took a picture of why this doesn’t work, because it perverted both film’s posters. And now Bloody-disgusting is calling dibs on the drunk’s picture and calling it amazing viral campaigning. -_-

  • Evan3

    This is a hilarious poster – and looks like a movie I would see if it actually existed. We need someone to combine romantic comedy with horror.