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Xbox Gets Pizza Hut Delivery App, Immediately Wins Console War

That’s it, the console war has been won, and with time to spare. Today, Microsoft launched a Pizza Hut app that lets you order pizza directly from your dashboard using the Kinect — or a controller, if you’re not feeling particularly fancy. Now this is innovation, and the reason why I’m so passionate about this industry. Xbox Live’s Larry Hryb told Polygon, “We’re always looking at ways to give our audience more of what they’re interested in… if you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.”

Yes Larry, we do love pizza. I’d keep writing, but I suddenly have an urge to dust of my Kinect. I once had a dream where I ordered a pizza just by waving my hands at my TV, and now that dream is about to come true.

Have a question? Feel free to ever-so-gently toss Adam an email, or follow him on Twitter and Bloody Disgusting.



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