When we last wrote about Not Safe For Work, the new thriller from Captain America director Joe Johnston starring Max Minghella (The Social Network) and Eloise Mumford, it was February of 1012. From there I assumed they were off to the races, but the project sort of fell of the radar a bit.
Yesterday producer Jason Blum (Insidious, Sinister) told The LA Times, ““Some of my movies work, and some of them don’t,” Blum said. “I want to be able to say to the studio, ‘We missed, let’s go to VOD.” That quote is preceded by mention of NSFW forgoing a theatrical release in favor of the VOD model.
I reached out to Blum for clarification this morning and he said that he wasn’t addressing the quality of any film in particular, just whether one of his movies would work as a wide release. Moreover, in the above quote he was talking about his model and preference of options rather than directly addressing any specific movie or the quality of the film. And, for the record, he “thinks its great.”
Brit scribes Adam Mason and Simon Boyes (Blood River, The Devil’s Chair) wroteNSFW, which “follows a young paralegal trapped in an office with a killer on a secret mission to destroy files and anyone that stands in his path.”
Meanwhile, The Purge, another co-production between Blumhouse and Universal, opened last night to $3.4 Million in midnight shows alone, which is a higher number than its production budget.