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The ‘IT’ Trailer Totally Just Shattered All Global Traffic Records

This movie is about to make so much money.

It’s incredibly rare to see horror fans in almost universal agreement about something, but most sure seem to agree that Andy Muschietti’s IT looks absolutely AMAZING. The trailer, released earlier this week, accomplished the seemingly impossible: it got everyone, even those who were doubtful about the project, completely on board with Muschietti’s updated vision.

Not surprisingly, the trailer is slaying all across the internet, shattering records along the way. We’ve just learned that New Line Cinema and Warner Bros. Pictures’ IT trailer has broken all online global traffic records with 197 million views in the first 24 hours; the previous record holder was The Fate of the Furious, which had 139 million views in 24 hours. To date, the IT trailer has now reached 246 million views!

We’ve written a couple stories this year about horror killing at the box office (both Split and Get Out exceeded all expectations) and IT looks like it’s going to continue that trend. When all is said and done, this may be one of horror’s biggest and most profitable years at the box office in a long time. And that makes us happy, because it shows how alive and well horror truly is.

To celebrate, why not watch the IT trailer again?!

In theaters September 8, 2017, the film is set “in a small town in Maine, where seven children known as The Losers’ Club come face to face with life problems, bullies, and a monster that takes the shape of a clown called Pennywise.“

Bill Skarsgard stars as Pennywise, the sewer-dwelling monster. The cast also includes Jaeden Lieberher, Finn Wolfhard, Nicholas Hamilton, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs, and Jeremy Ray Taylor. Creature performer Javier Botet will play The Leper, and Owen Teague plays Patrick Hocksetter, a bully who torment the Losers’ Club.

Dan Lin, Roy Lee, Seth Grahame-Smith, David Katzenberg, and Barbara Muschietti produce.



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