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The ‘IT’ Trailer Totally Just Shattered All Global Traffic Records

This movie is about to make so much money.

It’s incredibly rare to see horror fans in almost universal agreement about something, but most sure seem to agree that Andy Muschietti’s IT looks absolutely AMAZING. The trailer, released earlier this week, accomplished the seemingly impossible: it got everyone, even those who were doubtful about the project, completely on board with Muschietti’s updated vision.

Not surprisingly, the trailer is slaying all across the internet, shattering records along the way. We’ve just learned that New Line Cinema and Warner Bros. Pictures’ IT trailer has broken all online global traffic records with 197 million views in the first 24 hours; the previous record holder was The Fate of the Furious, which had 139 million views in 24 hours. To date, the IT trailer has now reached 246 million views!

We’ve written a couple stories this year about horror killing at the box office (both Split and Get Out exceeded all expectations) and IT looks like it’s going to continue that trend. When all is said and done, this may be one of horror’s biggest and most profitable years at the box office in a long time. And that makes us happy, because it shows how alive and well horror truly is.

To celebrate, why not watch the IT trailer again?!

In theaters September 8, 2017, the film is set “in a small town in Maine, where seven children known as The Losers’ Club come face to face with life problems, bullies, and a monster that takes the shape of a clown called Pennywise.“

Bill Skarsgard stars as Pennywise, the sewer-dwelling monster. The cast also includes Jaeden Lieberher, Finn Wolfhard, Nicholas Hamilton, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs, and Jeremy Ray Taylor. Creature performer Javier Botet will play The Leper, and Owen Teague plays Patrick Hocksetter, a bully who torment the Losers’ Club.

Dan Lin, Roy Lee, Seth Grahame-Smith, David Katzenberg, and Barbara Muschietti produce.


107 Comments
  • It and Evil Dead have the best trailers I’ve seen about a horror movie.

    • al343806

      The Evil Dead remakes’ trailer was awesome

      • Yeah, they should release more trailers like that.

  • venerablemonster

    “It’s incredibly rare to see horror fans in almost universal agreement about something, but most sure seem to agree that Andy Muschietti’s IT looks absolutely AMAZING.”

    Good god, hyperbole.

    Also, curious, was that unique views? I’m assuming most people weren’t sitting around watching the latest Furious trailer repeatedly or scanning it for comparisons and hints.

  • Matt Miller

    I’ll wait for the movie but the trailer still looks pretty generic for me.

  • al343806

    I’d say about 150,000 views are mine. I just can’t stop watching it!

  • pablitonizer

    The trailer is effective, but I’m sure they’ll fuck this up when trailer 2 & 3 are to be release…hype will be dead. It’ll still be making a ot of money though

  • WOLF

    Yes horror is alive and well. The sun is hot too.

  • Adaaification

    Was it scary? Nope. It had a good and creepy atmosphere. Thats all about the trailer. And it looks like they read the book before making the movie what is a good sign. The trailer is a nice piece of what lies in the shadows. Am i hyped? No, but the remake has my attention.

    • Bill Agans

      it’s NOT a remake. of course they read the book, cuz that’s what it’s based off of.

      • Adaaification

        https://uploads.disquscdn.com/images/de43258699ce1c8618f5d6ebd2b76d018e72f5e551bcd24a3680a3d136e800e2.jpg

        It is a remake, I added a picture of my limited steelbook edition from the first one in this post. But the first movie had only vague connections to the book. This remake from the trailer looks way better.

        • Georgie’s Arm

          It’s only a remake if it’s a movie based on a previous movie. Since this will not be based on the previous movie, but take the book as it’s source material, it’s a re-imagining.

        • Bill Agans

          no, it’s not a remake. it’s a close adaptation of the book.

  • dukeblues

    I guess it was an okay trailer but honestly, Ive seen a lot better. I like Rob Zombie’s trailers more…

    • REC03

      funny

  • Blade4693

    I am looking forward to IT quite a bit (bad puns!) but I am surprised by those numbers. I would expect those from more mainstream stuff like those Fast n furious movies but not something like IT lol (not complaining though)

    • THGrimm

      I love your pun! Puns and horror are my two favorite things. Cheers

  • Jonathan Larsson

    I rarely get to see horror movies in the cinema, but given that IT has it’s premiere one day before my birthday, I’m not about to miss it for anything!

  • The first billion dollar horror movie? I know I’ll throw a couple of hundred dollars at It.

  • Vesuvian Villain

    The interest in this movie really just confirms how many people saw the miniseries in 1990. Which also confirms the suspicion that the ridiculously overhyped “fear of clowns” bandwagon started at that point. It certainly wasn’t Killer Klowns from Outer Space, they were comedic. Possibly slight influence by the toy clown scene in Poltergiest.

    There may have been some uneasy feelings about clowns leading up to that point because of John Wayne Gacy but I know I never heard about an outright fear of clowns til IT happened. I’ve always found everyone’s sudden phobia annoying. Especially for people who never even saw It. I think a lot of people just heard others say, “Clowns are scary” and they’d never really thought about it, checked them out and realized yeah, creepy. Clowns are not a big deal.

    • Trav

      I agree that IT started the “fear of clowns”, but I disagree that it is overhyped. I watched the miniseries way too much as a young child, and it ruined clowns for me for a time period. I know a lot of people who watched it too as children. So, you can see how people who actually saw it might have a clown phobia. Heck, I haven’t even sat down and watched the miniseries since I was a child, and I plan to before the remake comes out.

      • Vesuvian Villain

        Yeah I don’t mean It is overhyped, I mean the somehow universal fear of clowns is bandwagon. I’ve asked a few people over the last 20 years where the fear comes from and they say they don’t know, and I ask them if they’ve seen It, and they’re like no what’s that? So I would say people like you and I, who actually saw It as kids have a pretty good excuse for a clown phobia, but there’s tons of people out there who are just bored and need a phobia hobby.

        • Trav

          This could be true. Seeing it as a child is a good reason why I can’t wait to see the remake. Simply put, no horror movie character has struck fear into me so quickly the way Pennywise has. I didn’t start watching the Friday the 13th and Halloween movies until I was a teenager, so Micheal Myers and Jason simply didn’t have the same affect on me. The closest I would say is Freddy, but even he wasn’t isn’t even close to scaring me as much as Pennywise does. I’ll go into this reboot not only with excitement, but the child inside me will be utterly terrified. This might sound cheesy, but the actual story might have some real life tones to it related to this reboot. People like you and I experienced and feared the monster as children. Hearing about this reboot was like getting the call from Mike Hanlon. The announcement of this reboot informed you the monster had returned, and you had to go back and face it. With that announcement, the initial fear you felt as a child watching the miniseries came roaring back.

          • Vesuvian Villain

            Yeah that’s a good analogy. One thing that’s kind of hit me with the return is my best friend who I watched It with about 20 times as a kid died in 2012. So now I get to deal with Pennywise alone, which is kinda lame. I’ve been wondering if he would have liked the preview and been excited about the new one. Oh well.

    • The Fucked Up

      Clowns are the cause of coulrophobia that’s common knowledge, no need to dilute the discussion with alternative factoids. Clowns are a big deal they have been since the dawn of time

      • Vesuvian Villain

        Can’t deny that there was a serious jump in coulrophobia in the last 20 years. Can’t deny that a lot of people are dickheads who jump on bandwagons. Obviously not saying that every case out there is bullshit. But based on the extremely exaggerated reactions to clowns recently, I’m not buying it from the majority. There’s fear and then there’s “I need to seem interesting.” Know what I mean?

  • Bleenx

    It’s crap like this that will give plenty of other directors a reason to continue remaking things, TV movie or not.

    • Jada Maes

      It’s not a remake.

    • The Drucifer

      Not really a remake when it’s a readaptation of a book.

    • Khy

      Not a fucking remake. It’s an adaptation of the novel.
      The 1990 TV movie has nothing to do with this.

  • Jada Maes

    I don’t even need it to be super horrifying. Just dark and atmospheric and weird and bloody and… and… AND NO CLAY SPIDERS!

    • Vesuvian Villain

      Spoiler Alert

      My best friend and I must have watched the first half of the miniseries 20 times when we were kids, and we maybe watched the second half with the grown-ups twice. All because of that dumb ass spider. That’s my biggest fear related to the new version. How do you make a giant spider not lame?

      Spoiler Alert #2

      Giant spiders are fucking lame.

      • KennyThaKilla

        Ever see the giant spiders on Skull Island? Or the bugs from Starship Troopers? Giant bugs can look good if done right. They only had a network mini-series budget from 1990 to work with last time.

        • Valak

          Not to mention Shelob in Lord of the Rings: Return of the King, or the spiders of Mirkwood forest in The Hobbit.

        • Vesuvian Villain

          Alright you got me on Starship Troopers. Respect.

      • Jada Maes

        As soon as the adults show up, all the urgency gets sucked out of the narrative (the script’s fault). While the spider MIGHT work better now, it sounds like they’re changing up all the creatures for something different. So, fingers crossed…

      • Colonel Ives

        Spoiler alert for the last scene in ENEMY. that quivering big ass tarantula almost made me shit myself

        • Vesuvian Villain

          With Gyllenhaal? No shit, I’ve been meaning to watch that one. No worries on the spoiler, now I’m even more curious.

          • Colonel Ives

            it will still catch you. movie is phenomenal. let me know what you think

  • Wil McMullen

    In all honesty, I could care less one way or the other about the IT remake- that is until i saw the trailer. Holy shit! When I saw that clown rise out of that water howling like, in top speed, that creeped me the hell out. (It doesnt help that I am not the biggest fan of clowns to begin with). I am finally excited for this movie to drop. I just hope it’s everything and more as it wasnt presented in this awesome trailer. I plan on floating my ass to theater to see this the moment it drops.

  • Khy

    Well let’s see- You have hoards of King worshippers that have been hooked on him for 40 years, a generation that grew up with the novel, a generation that grew up with the TV movie, and a new audience all mixed together- no wonder it attracted this much attention.

    Hopefully WB doesn’t take this hallmark and start going overboard with the marketing and spoiling shit. The word is out there…leave it be. Maybe release another SMART and suspenseful trailer during the summer, a few social media promos, and leave it at that. You have us hooked.

    • The Drucifer

      I’m ready to eat some crow khy, this looks awesome! Still hate his outfit.

      • Khy

        At worse it’ll be entertaining at least. At best….it will slay us to the beyond

        • The Drucifer

          I’m hoping for slayage on a Buffy scale.

          • Khy

            Buffy is leaving Netflix tomorrow. It evades me again 🙁

          • The Drucifer

            First bday gift my wife ever gave me was the complete series…we’re watching it right now.

          • Khy

            I STILL haven’t watched it 🙁 Hopefully it doesn’t stay gone from Netflix for TOO long.

          • The Drucifer

            First season is a bit rough but it’s short and hits it’s stride quickly in season 2.

    • Wil McMullen

      I totally agree with you.

  • Wolf Kane

    So many views, this will kill at the box office.

  • Golic

    Still fighting the urge to watch the trailer…I fully intend to go see this as blind as possible. it’s getting harder to resist everyday that goes by..

    • nicholasmwalker

      and it’s only been 2 days

    • Khy

      The trailer doesn’t spoil any thing. Why not give it a go? After this you can stop.

  • nicholasmwalker

    i hope the idiot execs at paramount are kicking themselves for pulling the plug on friday the 13th right about now. it’s not that fans aren’t interested in horror movies anymore, they just weren’t interested in “rings”.

  • DarkBree

    I think horror is getting a revival, last year was amazing and it seems this year will be as good.

    • Roberto Rojas Balarezo

      my favorite movie was the green room, i watched it on dvd and blew me away, wasn´t a commercial release in my country

      • DarkBree

        Green Room in my country also had only a home release.

        Last year I really loved The Conjuring 2, Lights Out, Don’t Breathe (watched all of them at the theaters and it was an amazing experience).
        I also liked Green Room, The Shallows and 10 Cloverfield Lane.

        • Roberto Rojas Balarezo

          all amazing movies, i have yet to see the shallows though

          • DarkBree

            You have to!! It’s a great thriller!! I don’t like shark movies, but this one is worth watching.

          • Roberto Rojas Balarezo

            i intend to, but there´s so much to see these days, who can find the time to do so, i wonder?

          • DarkBree

            That’s true!! I always make a list and put priorities.

    • thegunshow

      Horror is definitely getting a revival. It Follows, The Witch, Raw. These movies are not your typical horror fare and that’s a good thing. “It” looks to continue this pattern. I’m looking forward to seeing it.

      • DarkBree

        Exactly!! The indie movies are bringing different things and being well praised and successful and they are changing the game!! Now the studio movies are trying to keep up and this is just great!

    • Khy

      Honestly- I think horror has been doing well since 1996. Sure the trends have changed- we went from witty teen slashers and thrillers to supernatural films to remakes to torture to found footage and back to supernatural and then maybe back to slashers when Halloween releases next year.

      I think it’s been a strong 20 years for horror but this past decade(2010s) have been amazing

      • DarkBree

        The moment we are living with horror now with many movies being well received, successful and well praised, we haven’t seen in a long time. The indie movies changed the way people look at horror nowadays, these movies are bringing something different we haven’t seen in a while. I mean it’s a revival, because of these big changes: a new era is coming (or it’s already here) and the quality of the movies are better than ever.

        • Khy

          Preach!

  • Red Ghost

    The original is super corny and this is one of those rare times that even an average remake would be an improvement.

    Yeah yeah, Tim Curry, we know we know.

    But this remake looks like it follows the book in both plot and “tone” than the original bastardization.

    Cool.

  • Ted C

    “slaying”?

  • disqus_uPh3WDxbQy

    I’m not even going to lie, I’m in the extreme minority and have never liked IT. Even as a 9 year old I thought IT was cheesy and not scary at all. This trailer for the remake however gives me much more hope (It’s why I always encourage remakes regardless of how they turn out). I didn’t think there was a possibility that I was giving this one a go because I didn’t like the original. It’s one of those cases where I’ll be glad to be wrong. Count me in!

    • Wil McMullen

      I guess we’re part of that minority together because i wasnt a fan of that older version of IT either.

      • Van Howling

        Me too. But I always thought the book is great.

        • Neither was I. Tried to watch it again last night and got 10 minutes in and couldn’t get past how dated it felt. I then skipped to when the clown showed up and was like……… Yeah, still not scary. I watched it for the first time when I was little and had already been a fan of nightmare on elm street, jason… Michael you name it. When it came to IT though, I was like… Da fuq? LOL

          • LITERALLY have watched the trailer about 20 times. It’s so good!

  • It’s a good trailer, but it all looks very familiar (the projector scene for instance, creepy as hell but feels like it’s pulled right out of Sinister). I’ll be there opening night for this by all means, I’m just keeping my expectations in check. Have seen way too many great trailers for movies that turned out to be average.

    • PsychoMantis18

      Can’t stop the hype train

      • Tiger Quinn

        No matter how much you run around like a hyperactive chihuahua.

      • THE God

        You forget your meds?

        • PsychoMantis18

          Nope, I remembered. Any other questions THE all unknowing God needs answered?

  • Joe Sanchez

    It really looks good and I’m pretty sure it will be a great film, can’t wait september!

  • Sean Robert Hart

    Looks like an excellent remake. I dont doubt it will be better than the original

    • Sean Robert Hart

      And he casts the hook

    • Bill Agans

      it’s NOT a remake of the mini-series. it’s adaptation of the book.

  • Coty Reynolds

    This site likes to spout the horror revival rhetoric quite often by quoting box office statistics, but as we all know highest grossing doesn’t mean highest quality. This isn’t a knock on any of the movies listed above, but stop trying to say horror is better than ever because movies are making more, if that’s the case we should all praise Twilight endlessly, see how stupid that sounds.

    • PsychoMantis18

      Logic is becoming something of a rarity these days and i’m glad you represent it.

      • Tiger Quinn

        It’s certainly nowhere to be found in any of your postings.

        • PsychoMantis18

          New troll to BD; welcome, sad-man.

        • Meisha’s Taint

          ZING! I thought the exact same thing ha ha

          I’m not sure Psycho is aware of his/her reputation around here

    • sliceanddice

      very good point.

    • THE God

      Oh god here we go … “Horror revival rhetoric” . Its like I’m watching Fox News FOR HORROR rejects. Tell me something, are your fingers wet?

  • Charles Cumella

    Well. the good thing is that it could never be worse than the miniseries! It does look really good and I really hope it is when it comes out. Trailers have been really deceptive lately so I usually just hope things go well.

  • PsychoMantis18

    It had even more views than the latest Fast and Furious?! That must mean it will be even better!

    And i’m not on board, but thanks for speaking for me.

    • KennyThaKilla

      Is that what it means, or does it mean a lot of people are interested?

      Although, it wouldn’t take much to be better than a F&F movie.

      • PsychoMantis18

        While I thought the IT trailer was only okay, i’d still bet my testicles that it turns out better than any of the F&F movies.

        As you say – not too hard to accomplish.

        • Tiger Quinn

          Your opinions are yours. Go tend to them.

          • wedellbudwhite

            How does one tend to their opinions?

          • Daru Titor

            Water them once a day. Also check for fungal growths(like “flour” disease).

          • PsychoMantis18

            Who else would my opinions belong to, you fucking moron.

  • Flu-Like Symptoms

    I was never interested in seeing the original. Still haven’t. But, this trailer isn’t too shabby.

    • Richard

      I would watch the original first.. The Original was really good

      • Beau Dodd

        The original was terrible. Stop lying to people. I always hoped a better adaptation of the novel would be made and now it looks like that has finally happened.

        • Richard

          I didn’t read the novel.. I was about 10 when I watched it But I thought it was really original.

          Perhaps I would agree with you if I had read the novel first But books always have way more in them then movies.

      • Meisha’s Taint

        No it wasn’t! Liar!

        • Richard

          I was about 10 when I watched it and I thought the story was really original.

      • Daru Titor

        Tim Curry?

        • Richard

          Yep that one..

  • Meisha’s Taint

    September seems sooooooo long!!!! WHY NOT NOW!!!!!

  • I can dig it. That poster is shitsville though. Bad composition, that muddies a simple concept. To the toilet, poster! Hey, movie men, Hire a guy to paint one, bring back the goodass posters.

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