Move over Jason, Freddy, and even Michael, I’m happy as long as I get a new Child’s Play sequel every few years.

Chucky, a doll inhabited by the soul of serial killer Charles Lee Ray, has been murdering since 1988. Over the course of nearly 30 years, Chucky has been revived time and time again, setting up one of the most unique and bizarre franchises in horror history.

Next up is the seventh film, Cult of Chucky, a direct continuation of 2013’s Curse of Chucky that’ll be available October 3 on unrated Blu-ray, DVD, and Digital!

In addition to the release date, Universal has released a trailer that’s pure madness. While I am a huge fan of Seed of Chucky, the final shot in Bride of Chucky left me wanting a return to the franchise’s dark side. Curse of Chucky delivered that in spades, leaving me wondering what sort of tone franchise creator Don Mancini would bring to Cult of Chucky. He’s gone insane. In a good way, of course. As teased in various interviews, Mancini’s Cult looks like an absolute mindfuck.

The crux of the seventh film looks to take place in a mental hospital with Nica (Fiona Dourif) learning that her Chucky is in fact real. A doctor introduces a Chucky doll into therapy and that’s when shit hits the fan. Chucky himself has a new look, courtesy of Tony Gardner, which is downright creepy. In Curse, we learn that Chucky uses makeup to cover his scars, so it’s an interesting concept that he would look slightly altered from film to film.

But I digress. The biggest wink in the trailer is that you can hear someone yell, “There’s two of them!” In the final seconds, it appears to show Chucky’s hand over a Good Guys doll’s head. Interesting…

And in regards to classic characters returning, we get a glimpse of Jennifer Tilly as Tiffany, who popped up at the end of Curse. Might we see Glen/Glenda? All I know is that I cannot wait until October!

Update: Watch the red band Cult of Chucky trailer here!

[Related] How ‘Curse of Chucky’ Completely Restored My Faith in the Franchise

Brad Dourif once again provides Chucky’s voice, while his daughter, Fiona, will be reprising her Curse role. Also returning are Summer H. Howell (Curse of Chucky), Jennifer Tilly (who became the popular female doll, Tiffany, in Bride of Chucky before transferred her soul into the body of actress Jennifer Tilly in Seed of Chucky) and Alex Vincent, star of the first two Child’s Play films who returned in a shocking post-credits sequence in Curse. The film ended as if Mancini planned to tie the previous three films – Bride of Chucky, Seed of Chucky and Curse of Chucky – together in this seventh film.

In the film, “Confined to an asylum for the criminally insane for the past four years, Nica Pierce (Fiona Dourif) is erroneously convinced that she, not Chucky, murdered her entire family. But when her psychiatrist introduces a new therapeutic “tool” to facilitate his patients’ group sessions — an all-too-familiar “Good Guy” doll with an innocently smiling face — a string of grisly deaths begins to plague the asylum, and Nica starts to wonder if maybe she isn’t crazy after all. Andy Barclay (Alex Vincent), Chucky’s now-grown-up nemesis from the original Child’s Play, races to Nica’s aid. But to save her he’ll have to get past Tiffany (Oscar-nominee Jennifer Tilly), Chucky’s long-ago bride, who will do anything, no matter how deadly or depraved, to help her beloved devil doll.”

The film’s Blu-ray, DVD, and Digital releases include two featurettes: a behind-the-scenes look at the making of the film, called Inside the Insanity of Chucky, and a peek into Alterian, the studio behind Chucky’s puppeteering, called Good Guy Gone Bad: The Incarnations of Chucky. The movie also comes with a commentary featuring writer-director Mancini and head puppeteer Tony Gardner. In addition to these individual releases, Cult of Chucky will be part of the Chucky: Complete 7-Movie Collection, also releasing Oct. 3.

Curse of Chucky ended with Nica, played by Fiona, being accused of murdering her entire family. Mancini explained to the Monsterpalooza crowd this past April how Chucky is inserted back into the game of musical chairs:

“[‘Cult of Chucky’] picks up the story of Nica after the bloodbath that happens in the last movie, and Nica has taken the wrap for all of Chucky’s murders,” Mancini told the Monsterpalooza audience. “She was sent to a mental institution, and after four years of shock therapy and drugs, doctors have convinced her that Chucky was just a delusion and that she had actually murdered her entire family.

“It’s a cool prescription for suspense, right?” Mancini Asked the audience before continuing: “Then her doctor complicates matters by introducing into her group therapy sessions…a Chucky doll.”

While Curse of Chucky was a return to the traditional horror roots of the first film, Mancini explains that Cult will be more like Chucky meets Inception:

“Chucky is such a versatile character that you can plug him into different sub genres,” says Mancini, who calls the new film surreal. “This one is the mind fuck, Chucky meets ‘Inception’ because you’re dealing with a bunch of characters whose perception reality is altered by their madness, the drugs that their on, and by hypnosis.”

Mancini assures the audience that he’s listened to fans – those wrongfully critical of Chucky’s look in Curse – and made a conscious effort to bring back the classic look of Chucky. While Tilly says Chucky “looks amazing in this movie,” Mancini explains that they “really finessed it.”

But the biggest reveal of all was that Cult of Chucky will be the goriest (and most disturbing) of all seven Child’s Play films.

“The gore effects in this movie….this is definitly the goriest of all of the movies,” Mancini stated while assuring the audience that he wasn’t pandering to them. “[This] wasn’t something [we] set out to do, it just sort of turned out that way.”

Mancini also spoke about how Cult of Chucky will be “Chucky on drugs,” which is an exciting new spin on the franchise.