NECA is celebrating Pride Month early with a brand new Elvira action figure, this one a variant dubbed “Over the Rainbow Elvira.” And it’s been released this week for a great cause.

NECA previews, “The devilishly delightful Cassandra Peterson has played the part of Elvira for more than 40 years with grace, humor and more than a little camp. NECA is proud to present this “Over the Rainbow” Elvira figure, celebrating the horror and queer icon in a never-before-seen, sparkling rainbow dress for your collection.

“To spread the love, when you place an order for the Over the Rainbow Elvira on THENECASTORE.COM, you’ll receive free shipping! We’ve also joined with Cassandra to support equality for all. NECA and Elvira are proud donors to the Human Rights Campaign, which strives to end discrimination against LGBTQ+ people.

“With an original tailored fabric gown, glittery ruby red heels, and a yellow brick display base, she’s definitely not in Kansas anymore! This fully articulated 8-inch action figure features new faceplate technology with two interchangeable expressions and hands, including brand new ones that allow you to recreate Elvira’s signature pose! She comes with a book accessory of Peterson’s memoir, Yours Cruelly, Elvira, and a double-sided flag with 10 stickers to customize and show your unique pride! Collector-friendly window box packaging.”

The best part? $10 from every purchase will benefit the Human Rights Campaign, which is the largest LGBTQ+ political lobbying organization within the United States.

You can purchase the new Elvira figure for $34.99 now.