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“The Walking Dead” Just Had its Lowest Rated Midseason Premiere in Key Demo

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The reason we cover the viewership of “The Walking Dead” is because it’s interesting to see how popular the show has remained over the years, now in its eighth season. On the flip side, it’s also interesting to track when/why viewers have begun to tune out.

By any measure, AMC’s hit zombie series is still a ratings monster, but the show has been plagued by ratings troubles of late. Those troubles, it seems, are continuing.

Early ratings are in for this past Sunday night’s mid-season premiere of “The Walking Dead,” which was no doubt a big one, promising to be the final hour (or final 90 minutes, rather) of young Carl Grimes. One could say that the episode was a must-watch, but the just released Nielsen Live+Same Day ratings don’t necessarily reflect that.

The mid-season premiere “drew a 3.6 rating in adults 18-49 and 8.3 million [total] viewers,” reports Variety. Broken down by demographics, the episode nabbed 4.7 million viewers in the key 18-49 demo and 5.2 million in the 25-54 demo.

Sadly, that makes this one the lowest rated mid-season premiere to date in the key demo, a record previously held by Season 2’s mid-season premiere – that episode, back in 2012, pulled in 8.1 million viewers total, less than Season 8’s mid-season premiere, but had a superior 4.2 rating/5.4 million in that key demo. This Sunday’s premiere had an only slightly increased viewership over the recent mid-season finale.

For the sake of context and comparison, the highest rated season of the show to date, Season 5, had an average weekly viewership of 14.38 million tuning in.

To put a much more positive spin on the mid-season premiere’s performance, it’s worth noting that it toppled the Winter Olympics closing ceremony in the key demo.

Another positive, “The Walking Dead” was still Sunday’s top-rated show on cable.

Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

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“Chucky” Season 3: Episode 7 Review – The Show’s Bloodiest Episode to Date!

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Chucky Season 3 penultimate episode

Not even death can slow Chucky in “There Will Be Blood,” the penultimate episode of ChuckySeason 3. With the killer receiving a mortal blow in the last episode, Charles Lee Ray (Brad Dourif) can now take full advantage of the White House’s bizarre supernatural purgatory, leaving him free to continue his current reign of terror as a ghost. While that spells trouble for Jake Wheeler (Zackary Arthur), Devon (Bjorgvin Arnarson), and Lexy (Alyvia Alyn Lind), it makes for an outrageously satisfying bloodbath heading into next week’s finale.

“There Will Be Blood” covers a lot of ground in short order, with Charles Lee Ray confronting his maker over his failures before he can continue his current path of destruction. Lexy, Jake, and Devon continue their desperate bid to find Lexy’s sister, which means seeking answers from the afterlife. They’re in luck, considering Warren Pryce (Gil Bellows) enlists the help of parapsychologists to solve the White House’s pesky paranormal problem. Of course, Warren also has unfinished business with the surviving First Family members, including the President’s assigned body double, Randall Jenkins (Devon Sawa). Then there’s Tiffany Valentine (Jennifer Tilly), who’s feeling the immense weight of her looming execution.

Brad Dourif faces Damballa in "Chucky"

CHUCKY — “There Will Be Blood” Episode 307 — Pictured in this screengrab: (l-r) Brad Dourif as Charles Lee Ray, Chucky — (Photo by: SYFY)

Arguably, the most impressive aspect of “Chucky” is how series creator Don Mancini and his fantastic team of writers consistently swing for the fences. That constant “anything goes” spirit pervades the entire season, but especially this episode. Lexy’s new beau, Grant (Jackson Kelly), exemplifies this; he’s refreshingly quick to accept even the most outlandish concepts – namely, the White House as a paranormal hub and that his little brother’s doll happens to be inhabited by a serial killer.

But it’s also in the way that “There Will Be Blood” goes for broke in ensuring it’s the bloodiest episode of the series to date. Considering how over-the-top and grisly Chucky’s kills can be, that’s saying a lot. Mancini and crew pay tribute to The Shining in inspired ways, and that only hints at a fraction of the bloodletting in this week’s new episode.

Brad Dourif Chucky penultimate episode

CHUCKY — “There Will Be Blood” Episode 307 — Pictured in this screengrab: Brad Dourif as Charles Lee Ray — (Photo by: SYFY)

“Chucky” can get away with splattering an insane amount of blood on the small screen because it’s counterbalanced with a wry sense of humor and campy narrative turns that are just as endearing and fun as the SFX. Moreover, it’s the fantastic cast that sells it all. In an episode where Brad Dourif makes a rare appearance on screen, cutting loose and having a blast in Chucky’s incorporeal form, his mischievous turn is matched by Tiffany facing her own mortality and Nica Pierce’s (Fiona Dourif) emotionally charged confrontation with her former captor.

There’s also Devon Sawa, who amusingly continues to land in Chucky’s crosshairs no matter the character. Season 3 began with Sawa as the deeply haunted but kind President Collins, and Sawa upstages himself as the unflappably upbeat and eager-to-please doppelganger Randall Jenkins. That this episode gives Sawa plenty to do on the horror front while playing his most likable character yet on the series makes for one of the episode’s bigger surprises. 

The penultimate episode of “Chucky” Season 3 unleashes an epic bloodbath. It delivers scares, gore, and franchise fan service in spades, anchored by an appropriate scene-chewing turn by Dourif. That alone makes this episode a series highlight. But the episode also neatly ties together its characters and plot threads to pave the way for the finale. No matter how this season wraps up, it’s been an absolute pleasure watching Chucky destroy the White House from the inside.

“Chucky” Season 3: Part 2 airs Wednesdays at 10/9c on USA & SYFY.

4.5 out of 5 skulls

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