Exclusive ‘APP’ Clip Plays Elevator Games

APP
Getting mad is pointless…

RAM Releasing dropped Bloody the first exclusive clip from APP (read our review), Bobby Boermans’ thriller that is the first film made with the intentional inclusion of content on a second, mobile screen. The accompanying app, IRIS, is equipped with sonic technology that triggers additional content during the movie – off-screen text messages between characters, an alternative angle in a scene, and more. The IRIS app can be downloaded to iPhone or Android for free now by texting “IRIS” to 97-000.

See APP in action in this thrilling first clip where a phone controls an elevator and tortures the girl within it!

Anna lives with her best friend Sophie, and balances psychology classes with supporting her brother and his recovery following a traumatic motorcycle accident. She’s never far from her cellphone, and after a night of partying in the dorms, Anna wakes up groggy and hungover only to find that a new app has been inexplicably added to it. Initially helpful and clever, IRIS soon begins behaving mysteriously, answering personal questions it shouldn’t know the answers to, and sending inappropriate images to her contacts. When it becomes clear she can’t simply delete the unwanted, evil app, Anna’s efforts to confront it will set in motion a fearful series of events that will put her life, and that of her roommate and her fragile brother, in fatal danger.

APP represents the single largest release in the history of RAM parent company Film Movement, hitting 24 theatrical markets, 11 major cable VOD providers (Armstrong; Blue Ridge; Cablevision; Charter; Comcast; Cox; Frontier; Insight; Mediacom; Service Electric; TimeWarner; Verizon) and 6 top streaming VOD outlets (iTunes; Amazon Video; Google Play; Xbox Network; Playstation Network; Vudu) on May 9th.

For the latest list of where to see APP everywhere its available, a full theatrical trailer and more, visit the official website.