Editorials
‘IT’: The Interesting Reason Why the Blood is Black in the Trailer
The outstanding teaser trailer for Andrés Muschietti’s film adaptation of Stephen King’s It was released yesterday, and it would be an understatement to say that people were impressed. One complaint that I kept seeing across the internet was one of disappointment in the fact that the blood flying out of Beverly Marsh’s sink was no longer blood, but rather some strange black liquid. Others believed that the liquid was blood but the filmmakers actively chose to make it black. If you were one of those people,* let me assuage your concerns. The liquid coming out of Ms. Marsh’s sink is most definitely blood, and it will be red when you see the film. It just can’t be red in the trailer.
When I got to see the trailer at the SXSW Conference and Festivals earlier this month, I mentioned that Muschietti warned us that the effects for the trailer hadn’t been completed yet, but I couldn’t tell what he was referring to. Everything in the trailer looked complete to me. It turns out he was referring to the blood exploding out of Beverly’s sink. In the version of the trailer I saw, the blood was still red. The studio had to CGI over the blood in order to make it black because the Motion Picture Association of America has very strict guidelines on what you can and can’t show in a Green Band Trailer (trailers with that green screen that shows before them that says “The following preview has been approved for ALL AUDIENCES by the Motion Picture Association of America”).
According to the MPAA’s Advertising Administration Rules, “Approved (Without Restriction)” forms of film advertisement may not include:
Realistic or excessive violence, brutality or scary images, including, but not limited to: depictions of blood or wounds; scenes of torture; dismemberments; mutations or mutilations of bodies (including cadavers); people in jeopardy, including images of people being abused, punched, beaten, bound or gagged; disturbing or frightening scenes, including some transformations and morphing particularly when a character becomes abnormal or grotesque; children in peril, including verbal or physical abuse of children; overt references to or scenes depicting death of a parent or a child; realistic depictions of natural disasters; intense depictions or threats from supernatural creatures or the occult; cruelty to animals; and people or animals on fire (except where, in the opinion of the Advertising Administration, the portrayal is clearly unrealistic to audiences, such as a comic book character).
What that description conveniently leaves out is one important descriptor: approved forms of advertisement (or “Green Band Trailers,” as you might know them as) may not include depictions of red blood. If it’s not red, then a small child won’t think it’s blood. This is why so many of the horror film trailers you see have black blood instead of red blood, and that also applies to the trailer for It. This isn’t the first time you have seen this in a movie trailer before. Just look at the blood trail left by the pitchfork in the trailer for 2010’s The Crazies or the blood-stained hospital mask of the infected girl in the trailer for the PG-13 film Carriers. You just can’t show blood in green-band trailers (red band trailers are another story).
Related: Here’s the Terrifying ‘IT’ Trailer in 50 Hi-Res Images!
Interestingly enough, the red blood rule also applies in some way to a film as a whole. For example, if a film contains a certain amount of red blood, it could face an NC-17 rating as opposed to an R rating (Wes Craven’s Scream ran into this issue back in 1996). Because of this, filmmakers have been finding creative ways to work around that rule. Think the Crazy 88 scene in Quentin Tarantino’s Kill Bill, or the entirety of Robert Rodriguez’s Sin City. Tarantino filmed The Bride’s (Uma Thurman) famous fight scene in black and white. Rodriguez filmed all of Sin City in black and white as well, and most of the colored blood was yellow (from the Yellow Bastard). Ignoring the fact that Sin City was going to be filmed in black and white no matter what in order to match the artistic style of Frank Miller’s graphic novel upon which the film is based, it’s a pretty clever loophole. If the blood isn’t red, then it’s not really blood! It’s a little silly when you think about it, but those are the rules.
So I hope this clears some things up for those of you who were worried about the mysterious black liquid. I can’t wait to check out It when it hits theaters on September 8th!
In the film, seven children known as The Losers’ Club come face to face with life problems, bullies, and a monster that takes the shape of a clown called Pennywise.“
Bill Skarsgard stars as Pennywise, the sewer-dwelling monster.
The members of the modern Losers’ Club will be portrayed by Jaeden Lieberher (as Bill Denbrough), Finn Wolfhard (as Richie Tozier), Jack Dylan Grazer (as Eddie Kaspbrak), Wyatt Oleff (as Stan Uris), Chosen Jacobs (as Mike Hanlon), Sophia Lillis (as Beverly Marsh) and Jeremy Ray Taylor (as Ben Hanscom).
The Leper will be portrayed by Creature performer Javier Botet, and the trio of bullies who torment the Losers’ Club will be portrayed by Nicholas Hamilton (as Henry Bowers), Owen Teague (as Patrick Hocksetter), Logan Thomspn (as Victor Criss) and Jake Sim (as Belch Huggins).
Dan Lin, Roy Lee, Seth Grahame-Smith, David Katzenberg, and Barbara Muschietti produce.
*I understand that many readers probably understand the difference between a green- and red-band trailer but this post is for the readers that don’t understand that. Please be kind to them in the comments.
Editorials
Neon-Soaked Cult Classic ‘Vamp’ Starring Grace Jones Still Has Bite 40 Years Later
College kids, strippers and vampires—those were Donald P. Borchers’ only requirements when he approached Richard Wenk about writing and directing a movie for New World Pictures. As requested, Wenk cooked up Vamp (1986), a tailor-made blend of the decade’s teen movie craze as well as its horror boom.
Grim and earnest stories were still very much a part of the ’80s horror landscape, yet Vamp is something of a comedy. One difference between it and, say, Saturday the 14th, though, is the former avoids using schtick. Wenk’s movie proves that horror comedies also don’t have to subtract thrills from their recipes. Of course, it takes a minute before reaching that point; college antics and culture shocks preface this one macabre misadventure.
Vamp‘s initial setup is apt for a typical college-set, sex-driven comedy; to bribe their way into a fraternity house, two pledges (Chris Makepeace, Robert Rusler) go looking for some adult entertainment. Without wasting time on any further exposition, the characters embark on an all-in-one-night trip that quickly detours into terror.
To procure their elusive MacGuffin—a stripper willing to gyrate for some frat boys—Keith (Makepeace) and AJ (Rusler), plus a third wheel named Duncan (Gedee Watanabe), trade the safety of their remote college campus for the seediness of some unnamed city. The setting is recognizably L.A. by day, but as soon as night falls, downtown, along with the characters, slips into a kind of surreal universe. Director of photography Elliot Davis gave this early entry on his prolific résumé an unusual yet distinctive look; that Mario Bava-esque, magenta-green lighting is omnipresent, so much so that it’s almost its own character.

Chris Makepeace and Robert Rusler in Vamp
The faint comparisons to Martin Scorsese’s After Hours are merited, although not just because of Vamp’s distinguishing nighttime aesthetic. Save for the primary characters, the supporting roles in Wenk’s movie are also quite colorful and transactional in their behavior. The difference here, though, is the additional urge to ruin Keith and his friends at every turn. Some of that harm is humorous and tolerable enough, whereas the moment Vamp dishes out its first fatality, it’s abundantly clear how this movie qualifies as horror.
Vamp falls into that category of horror movie that reveals its genre with a scream rather than a series of whispers. The opening scene can function as a hint of what lies ahead—things are not at all what they appear to be—but otherwise, Wenk is more than happy to hold off on the horror. When that time does come, though, it catches the viewer off guard. In addition to the pure shock value is that sudden decision to upend the movie’s foremost feature. Or so it would seem.
If afraid of major spoilage, those new to Vamp would be wise to stop reading here. There’s just no skirting around the fact that the central fellowship in this buddy movie hits a serious snag when AJ is killed. That development causes the story to become more of a “long, bad night” journey for Keith and his romantic interest. So while Wenk scores points for subverting expectations, there is also a touch of sadness in his decision. Because if Vamp does anything well, it’s making the characters likable.
Something that comes easily to Vamp—and other teen horror movies from this same era—is its ability to invent young characters worth caring about, or at the very least, are interesting and not so immediately off-putting. More impressive is how Wenk did all this without actually fleshing out those characters. Still and all, Keith and his kind are a grade above cookie-cutter, and in some cases, aren’t completely devoid of growth.

Grace Jones in Vamp
Vamp appeals with an assorted cast of characters. No two are the same, nor are they operating on the same wavelength. The cinematically extroverted AJ, whose actor conveyed charm and vulnerability in near equal amounts, comes alive when he’s at his most undead. Makepeace then makes the chronically cautious Keith a sympathetic fellow, even as he’s more and more affected by the night’s bizarre events. Meanwhile, Duncan is indeed the designated loser of the whole bunch, but Watanabe still manages to humanize him. As a bonus, the role didn’t require him to pull a Long Duk Dong.
As for Dedee Pfeiffer, she is plain adorable as the mysterious After Dark server nicknamed “Amaretto”. She spends all night fixing her dress strap while at the same time trying to get Keith to remember how he knows her. As their offbeat romance grows, it becomes another highlight of this movie. Whether or not Pfeiffer’s character is really a vampire also creates some welcome tension in the story.
Like a lot of its contemporaries, Vamp went on to become a bit of a cult classic. That current status is determined by several factors, but without a doubt, the casting of Grace Jones is the most considerable. The image of her writhing on that unique-looking chair, a Keith Haring original, springs to mind whenever this movie is brought up.

Chris Makepeace, Billy Drago and Paunita Nichols in Vamp
Prior to that first display of unequivocal horror, local vampire queen Katrina (Jones) took to the stage and delivered a strip show like no other. One would expect nothing less from that renowned model and performance artist. By now reports of Jones’ tardiness on set are no secret, yet it’s also hard to deny her commitment to the part of Katrina. It was, in fact, Jones who took charge of her character’s appearance—on top of Haring painting her body and that now-iconic chair, she had Andy Warhol handle her costuming. And not too many actors could seize a room’s attention without saying a single line of dialogue.
In 2022, Vamp received a retrospective novelization from Encyclopocalypse. This literary union of preexisting source material—Wenk’s original screenplay—and new ideas from author Christian Francis amounts to a more comprehensive visit to the After Dark Club. The basic story there is no different than what’s shown on screen; however, Francis gets creative with the characters’ origins and designs, and he enhances a number of key scenes.
The novelization expands on the urban and social decay of the main setting, and supplies a background for the After Dark Club. Sandy Baron’s character, Katrina’s emcee and familiar, is given ample motivation for sticking around; up until the fiery end, he is loyal to his friend and former business partner “Squeak”, who looks like he was “fed through a combine harvester, and left as nothing more than a heap of mangled remains”. Then there is Billy Drago’s character Snow, the leader of a street gang called The Dragons. His reason for menacing Keith and AJ is more altruistic than in the movie; he and his peers act tough to scare off any potential food for the vampires.

Lisa Lyon in Vamp
If not for all the backstories, Francis’ Vamp would be a hell of a lot shorter. Instead, this tie-in read dives into how AJ met Keith—the orphaned Anthony Joseph hailed from a broken home back in Brooklyn—and how their friendship flourished over the years. Keith’s archership is no longer just an assumed part of his entire being; it’s a confidence-building extracurricular for a boy who got picked on before coming into the protection of the new kid in town. These supplemental, in-depth looks at the protagonists, plus their close connection, are maybe unnecessary. The movie already did a fair and concise job of addressing their platonic intimacy without the need for flashbacks and insights, specifically in that scene where AJ lays it all out as he sacrifices himself.
Where the novelization gets off course is its approach to the minor characters. Intermittently backstorying the likes of Katrina’s indentured servants, Seko (Leila Hee Olsen) and Vlad (Brad Logan), ends up disturbing the flow of the writing. Was it absolutely essential that readers know Vlad was the Grand Duke of the House of Romanov, or how Snow’s accomplice Maven (Paunita Nichols) became so dentally challenged? No, not really. However, one’s mileage with these random biographies may vary.
The novelization is a more substantial experience, but for a movie like Vamp, less is more. And as plentiful as they are, it never simply coasts on its campy charms, either. The character work sits comfortably in that realm between cursory and meticulous, the script is sharper than first realized, and Greg Cannom’s vampire makeup is straightforward yet effective. Most of all, the movie didn’t squander its out-of-the-box concept. Richard Wenk made his vision of a “comic nightmare in which just about anything that can go wrong does” come true, and it is very enjoyable.

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