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‘IT’: The Interesting Reason Why the Blood is Black in the Trailer

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Stephen King's IT Pennywise courtesy of New Line Cinema

The outstanding teaser trailer for Andrés Muschietti’s film adaptation of Stephen King’s It was released yesterday, and it would be an understatement to say that people were impressed. One complaint that I kept seeing across the internet was one of disappointment in the fact that the blood flying out of Beverly Marsh’s sink was no longer blood, but rather some strange black liquid. Others believed that the liquid was blood but the filmmakers actively chose to make it black. If you were one of those people,* let me assuage your concerns. The liquid coming out of Ms. Marsh’s sink is most definitely blood, and it will be red when you see the film. It just can’t be red in the trailer.

When I got to see the trailer at the SXSW Conference and Festivals earlier this month, I mentioned that Muschietti warned us that the effects for the trailer hadn’t been completed yet, but I couldn’t tell what he was referring to. Everything in the trailer looked complete to me. It turns out he was referring to the blood exploding out of Beverly’s sink. In the version of the trailer I saw, the blood was still red. The studio had to CGI over the blood in order to make it black because the Motion Picture Association of America has very strict guidelines on what you can and can’t show in a Green Band Trailer (trailers with that green screen that shows before them that says “The following preview has been approved for ALL AUDIENCES by the Motion Picture Association of America”).

According to the MPAA’s Advertising Administration Rules, “Approved (Without Restriction)” forms of film advertisement may not include:

Realistic or excessive violence, brutality or scary images, including, but not limited to: depictions of blood or wounds; scenes of torture; dismemberments; mutations or mutilations of bodies (including cadavers); people in jeopardy, including images of people being abused, punched, beaten, bound or gagged; disturbing or frightening scenes, including some transformations and morphing particularly when a character becomes abnormal or grotesque; children in peril, including verbal or physical abuse of children; overt references to or scenes depicting death of a parent or a child; realistic depictions of natural disasters; intense depictions or threats from supernatural creatures or the occult; cruelty to animals; and people or animals on fire (except where, in the opinion of the Advertising Administration, the portrayal is clearly unrealistic to audiences, such as a comic book character).

What that description conveniently leaves out is one important descriptor: approved forms of advertisement (or “Green Band Trailers,” as you might know them as) may not include depictions of red blood. If it’s not red, then a small child won’t think it’s blood. This is why so many of the horror film trailers you see have black blood instead of red blood, and that also applies to the trailer for It. This isn’t the first time you have seen this in a movie trailer before. Just look at the blood trail left by the pitchfork in the trailer for 2010’s The Crazies or the blood-stained hospital mask of the infected girl in the trailer for the PG-13 film Carriers. You just can’t show blood in green-band trailers (red band trailers are another story).

Related: Here’s the Terrifying ‘IT’ Trailer in 50 Hi-Res Images!

Interestingly enough, the red blood rule also applies in some way to a film as a whole. For example, if a film contains a certain amount of red blood, it could face an NC-17 rating as opposed to an R rating (Wes Craven’s Scream ran into this issue back in 1996). Because of this, filmmakers have been finding creative ways to work around that rule. Think the Crazy 88 scene in Quentin Tarantino’s Kill Bill, or the entirety of Robert Rodriguez’s Sin City. Tarantino filmed The Bride’s (Uma Thurman) famous fight scene in black and white. Rodriguez filmed all of Sin City in black and white as well, and most of the colored blood was yellow (from the Yellow Bastard). Ignoring the fact that Sin City was going to be filmed in black and white no matter what in order to match the artistic style of Frank Miller’s graphic novel upon which the film is based, it’s a pretty clever loophole. If the blood isn’t red, then it’s not really blood! It’s a little silly when you think about it, but those are the rules.

So I hope this clears some things up for those of you who were worried about the mysterious black liquid. I can’t wait to check out It when it hits theaters on September 8th!

In the film, seven children known as The Losers’ Club come face to face with life problems, bullies, and a monster that takes the shape of a clown called Pennywise.“

Bill Skarsgard stars as Pennywise, the sewer-dwelling monster.

The members of the modern Losers’ Club will be portrayed by Jaeden Lieberher (as Bill Denbrough), Finn Wolfhard (as Richie Tozier), Jack Dylan Grazer (as Eddie Kaspbrak), Wyatt Oleff (as Stan Uris), Chosen Jacobs (as Mike Hanlon), Sophia Lillis (as Beverly Marsh) and Jeremy Ray Taylor (as Ben Hanscom).

The Leper will be portrayed by Creature performer Javier Botet, and the trio of bullies who torment the Losers’ Club will be portrayed by Nicholas Hamilton (as Henry Bowers), Owen Teague (as Patrick Hocksetter), Logan Thomspn (as Victor Criss) and Jake Sim (as Belch Huggins).

Dan Lin, Roy Lee, Seth Grahame-Smith, David Katzenberg, and Barbara Muschietti produce.

*I understand that many readers probably understand the difference between a green- and red-band trailer but this post is for the readers that don’t understand that. Please be kind to them in the comments.

A journalist for Bloody Disgusting since 2015, Trace writes film reviews and editorials, as well as co-hosts Bloody Disgusting's Horror Queers podcast, which looks at horror films through a queer lens. He has since become dedicated to amplifying queer voices in the horror community, while also injecting his own personal flair into film discourse. Trace lives in Denver, CO with his husband and their two dogs. Find him on Twitter @TracedThurman

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Editorials

The Mark of the Beast: The Lasting Impact of ‘The Omen’ at 50

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The Omen at 50

Of the three films that make up the Diabolical Trinity of classic religious horror films—Rosemary’s Baby (1968), The Exorcist (1973), and The Omen (1976)—The Omen is the most purely entertaining.

While Rosemary’s Baby digs into the societal shifts of the 60s and The Exorcist explores spiritual tensions between faith and doubt in an ever-shifting world, The Omen seems most interested in just telling a thrilling story. It achieves this by blending two major trends of the 1970s, the devil movie and the paranoid thriller, into one crackling adventure yarn. In the process, The Omen has sparked fear and curiosity about what could happen in theend timesif such events are to occur.

After seeing The Exorcist, producer Harvey Bernhard contacted writer David Seltzer and said something along the lines of,Hey, write me one of those.Seltzer, having never read the Bible, thought it would be an interesting challenge, so, according to various interviews, he read the Bible and several commentaries in search of a story. Then he stumbled upon a passage in the book of Revelation, the image of a great Beast rising out of the sea, that sparked his imagination. In the commentaries, he found that the sea represented politics in some interpretations of the text, and he began building his story on that foundation.

Seltzer has told this story often, and I am inclined to believe him. However, from there, much of the theological-sounding lore of The Omen was created purely by Seltzer. Many of the ideas surrounding The Antichrist in the film appear to be drawn much more from the pop-eschatology sensation of the 1970s, The Late Great Planet Earth by Hal Lindsay, than any Biblical source.

Lindsay’s book was the bestselling nonfiction book of the 1970s and re-popularized views of thelast daysthat had been dying along with fundamentalism for decades, namely Dispensationalism, Millennialism, and the Pre-Tribulation Rapture. In dispensationalism, history is broken into several epochs of time (or dispensations) that culminate in the return of Christ and his thousand-year (millennial) reign.

Before this return, a seven-year Tribulation will occur in which the Antichrist comes to power and persecutes all who oppose him, culminating in a battle between the forces of good and evil at the valley of Megiddo, usually called Armageddon. Of course, in this worldview, the true believers in Jesus will be lifted out, or raptured, before all this takes place. Since the publication and popularity of The Late Great Planet Earth, this has been the prominent belief in Evangelical and Fundamentalist Christian circles, though Roman Catholic, Orthodox, and mainline Protestant denominations largely reject it.

Lindsay also did something unique that had not been the case even in dispensationalist circles before him—he posited that the creation of the modern state of Israel in 1948 started the countdown to Armageddon. Fans of the film will immediately realize where Seltzer ran with this idea in the first line of the poem created for the movie:When the Jews return to Zion…

Damien Thorn and the Creation of Horror’s “Innocent Villain”

The Omen

Seltzer’s next inspiration focused on the idea of the Antichrist as a child, what he would call the film’sinnocent villain.In watching The Omen, it is readily apparent that Damien Thorn (Harvey Stephens) does not really do anything evil beyond a bit of normal kid mischief. Even the moment in which Damien knocks Kathy Thorn (Lee Remick) over a second-floor railing can be read as an accident orchestrated by Damien’s diabolically connected nanny, Mrs. Baylock (Billie Whitelaw). The film takes this idea of the innocent villain a step further by casting Gregory Peck, best known for playing arguably the greatest father in film history, Atticus Finch in To Kill a Mockingbird (1962), as Damien’s earthly father, an element that greatly satisfied Seltzer.

The New Testament itself says very little about the Antichrist and certainly nothing about his childhood. In fact, the word antichrist is used twice (1 John 2:18 and 2 John 7 for the curious) and refers to groups of people, not a particular person. There is also a passage in 2 Thessalonians 2:1-12 in which the writer (usually attributed to Paul) discussesThe Man of Lawlessnesswho willexalt himself over everything that is called Godandproclaim himself to be God.

Then there is the Beast of Revelation chapter 13 withseven heads and ten hornsthat Seltzer latched onto, which has been interpreted in a multitude of ways over the centuries. Powerful people throughout history, from Charlemagne, various Popes during the Protestant Reformation era, Napoleon and Hitler, to modern politicians, including Ronald Reagan, Bill Clinton, Vladimir Putin, Barack Obama, and Donald Trump, have all had the label placed on them by various circles. Even religious leaders like Billy Graham have not escaped being called the Antichrist.

Lindsay and modern dispensationalists are certain the Antichrist will be a 21st-century individual as they are equally certain that the Rapture, Tribulation, and return of Christ are imminent, likely within their lifetime. Many scholars and theologians, however, interpret these passages as symbolic representations of the Roman Empire and the first-century Caesars who persecuted, tortured, and murdered Christians and Jews who refused to submit to Imperial rule and worship them as gods. For example, that the Beast from the sea in Revelation has seven heads is symbolic of the famous seven mountains of Rome, with the 10 horns referring to rulers and magistrates of the Empire.

But this is all really of no matter to Seltzer and the story of The Omen. Instead of being concerned with any historical or theological accuracy, he instead built his own lore, which sends Robert Thorn and photographer Keith Jennings (David Warner) on a globetrotting investigation into the nature of the Antichrist and how to stop him. Some of this lore includes the child being born of a jackal, the reaction of animals, the protective cult that arises around Damien, the daggers of Megiddo, and maybe most interesting of all, the peculiar flaws in Jennings’s photographs that presage the ways certain individuals will die.

All these aspects are where the paranoid thrillers come in, as films like Blow Up (1966), Z (1969), The Conversation (1974), The Parallax View (1974), 3 Days of the Condor (1975), and All the President’s Men (1976) were all the rage at the time. Especially in the wake of the Watergate scandal, the idea of journalists (like Jennings) as ordinary heroes who could bring down the powerful, nefarious forces in the world was exactly what audiences craved. And what greater hidden evil force was there than the Devil? This is also why the device of the daggers of Megiddo is so important to a movie like this. If Damien is indeed the Antichrist, there must be a way to stop him, though in the Biblical text, the only power capable of destroying the Devil is God Himself.

The Mark of the Beast, 666, and the Film’s Most Famous Religious Symbolism

The piece of lore created for the movie with the most solid Biblical grounding is the Mark of the Beast. Revelation describes a mark on the forehead or hand of those who worship the Beast and his image. Again, this is symbolic language differentiating those who belong to the power of the Roman Empire and those who belong to Christ, who have the Mark of the Lamb. In Seltzer’s hands, the mark is very literal, a birthmark that is borne by not only the Antichrist but all his followers, meaning they are marked from before birth as belonging to Satan, and there is no escaping it. This is all rather distressing to the priest Father Brennan (Patrick Troughton), who betrays his mark by warning Thorn about Damien and pays the price by memorably being impaled by a spire that falls from a church steeple after being struck by lightning.

Why is the mark three sixes? Again, this is drawn from a passage in Revelation that states that the Beast can be identified by calculating his number. In Biblical scholarship, this is believed to be the sum of the name of a man transferred into Hebrew numerology, a practice in which each Hebrew letter also represents a number. Using this method, the number of the name Caesar Nero, which many believe to be the most logical choice, is six hundred sixty-six. In the film and elsewhere, this number is changed to three individual sixes. According to the film, this represents the Diabolical Trinity (a designation also unique to the film) made up of Satan, the Antichrist, and the False Prophet. That Damien carries this unique birthmark under his hair convinces Robert that the child is the Antichrist, and it’s up to him to destroy him.

Part of what makes The Omen great is its ambiguity. Damien could be the Antichrist, or he could be at the center of a series of coincidences. Director Richard Donner stated in interviews that he believed Robert Thorn had gone insane by the end of the film, which, to Donner, is the only explanation for why Thorn would attempt to kill an innocent child. However, that enigmatic smile in the final shot suggests that Damien does embody a spirit of great evil. The sequels, however, all but erase this ambiguity.

In audiences, The Omen sparked a renewed interest in the concept of the Antichrist and the dispensationalist interpretation of the end times that continues to echo throughout the last five decades. Around the time of the film’s release, even Elvis Presley was photographed brandishing a paperback copy of Seltzer’s novelization. Dispensationalist authors like Hal Lindsay, Tim LaHaye, and John Hagee have made millions publishing books and giving lectures about the Antichrist and the end of the world.

The Legacy of The Omen, 50 Years Later

Though A Thief in the Night (1972) preceded The Omen in initial release, it gained quite a resurgence (along with the ability to create three sequels) in the wake of the popularity of The Omen and went on to scar the psyches of Evangelical children for decades. Hal Lindsay was also able to release a film version of The Late Great Planet Earth in 1978, complete with narration and a brief onscreen appearance from Orson Welles.

In the 1990s, the Left Behind series became a cultural phenomenon, spawning twelve books in the core series, a YA spinoff series, video games, and a movie series (2000-2005) starring Kirk Cameron. A bigger studio adaptation of the first book was released in 2014, starring Nicolas Cage. 20th Century Fox and The Omen got in on the renewedend-of-the-worldvigor by releasing a remake of the original film on June 6, 2006. The franchise was revived once again in 2024 with The First Omen, which explores ideas of the Antichrist and the motivations of those in power in our current religious, social, and political context.

But despite all the sequels, spinoffs, rip-offs, remakes, andend timesmoney grabs of the last 50 years, the original version of The Omen remains untouchable. Its greatest strength is that it seeks, first and foremost, to entertain. And it does so admirably.

After half a century, its influence can be felt in horror, the culture at large, and even in various faith circles. It is a testament to the power of story and film that, consciously or unconsciously, fans of The Omen and those who have never seen it alike are, to this very day, marked by the Beast.

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