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From ‘Halloween’ to ‘Suspiria’, Exploring the Dangers of Overhyping Horror

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This year horror welcomes back a certain white-masked killer and also ushers in the remake of a bewitching Dario Argento classic. (What a time to be alive.) We’re on the horizon of what could be a very dynamic year for the genre. Sure, Halloween and Suspiria are making waves—and headlines—but smaller films like Hereditary and A Quiet Place are rounding out the release schedule, brewing their own media storms with star power and positive word of mouth. Thanks to the internet, there’s an absurd amount of coverage and opinion to chew on, but can this sprawling availability of news, announcements, and dare I say it—hype—detract from a movie’s eventual effect? I would argue that it does, especially in horror, a genre greatly reliant on the element of surprise.

The announcement of David Gordon Green’s upcoming Halloween continuation, the eleventh installment in the franchise, can be traced back to 2016, almost two and a half years before its impending release. Since then, details have slowly trickled out. Funnyman Danny McBride co-wrote the script with Green! Jamie Lee Curtis is on board! John Carpenter might be interested in doing the music! The mere notion of having Michael Myers back on the big screen was enough to whet the appetite of horror fans, and the later additions of Curtis and Carpenter to the project sparked a frenzy. Comment boards on this site alone lit up like ignited gas in Haddonfield Memorial and understandably so. However, I fear that hype could possibly work against its favor, and that’s truly a scary thought.

I can’t help but compare this to the years that preceded Andy Muschietti’s IT. The barrage of “First Looks,” plot details, Tim Curry fanboying and never-ending takes was so inescapable that I fully wanted and expected to be psychologically damaged by the movie. I wanted Pennywise to haunt my dreams. I wanted him stitched into the inside of my eyelids when I closed my eyes at night. My expectations were so unruly that it was virtually impossible for Muschietti and Bill Skarsgard to deliver what I’d constructed in my head. (Disclaimer: I’m not saying I didn’t enjoy IT. While the movie was well executed, I don’t think I’m alone in wishing it was a little darker and a little more twisted.)  

Truth is, hype happens and it happens to the best of us. But who’s to blame when expectations run amok? Viewers? Marketing strategists? Social media? The constant need for everyone to have a public opinion about everything can even hinder the movies we’re primed to love the most. Should I have given myself a “Twitter Time Out”? Avoided the press? Checked myself before I wrecked myself? The answer is a resounding yes.

I needed to rectify this going forward. After seeing the trailer for John Krasinski’s phenomenal A Quiet Place, I muted commercials, left theater seats for previews and closed online ads. I avoided any and all sorts of media coverage. No reviews, no interviews. I went cold turkey after a single trailer view. Ultimately, this decision to “sign off” made all the difference; I saw the movie on its Thursday premiere night and couldn’t have enjoyed it more. My viewing remained free from outside influence, and I realized how much more fun it was to go into the experience as dark as possible. I loved the unknown; I was at the mercy of the director’s vision for 90+ minutes. It was uncontaminated escapism. After seeing a trailer for the increasingly buzzworthy Hereditary, I vowed to follow the same pattern. Yet despite my attempts, I still saw the Toni Collette-led film hailed as “the scariest movie since The Exorcist.” (Insert eye-roll here.)  

Dakota Johnson stars in SUSPIRIA
Photo: Sandro Kopp/Amazon Studios

Luca Guadagnino’s upcoming Suspiria remake is also in line for the hard sell. Argento’s original is a cinematic masterpiece. It’s beautifully shot with splashes of color that pop off the screen. Its cinematography is bolstered by an incredible score by Italian prog-rockers Goblin. A lot can be said about Suspiria…and a lot is already being said about its remake. One Google search of “Suspiria remake” pulls up “First Photos,” Thom Yorke score news, and praise (already!) for the director’s on-set work. One headline even reads: “Suspiria: The 11 Craziest Reactions to Luca Guadagnino’s ‘Traumatizing’ and ‘Sickening’ First Footage.” I’m already exhausted.  

It’s natural that excitement and fandom tend to raise the stakes for high-profile films like the ones mentioned here. Before the announcement, it looked like Myers might’ve never reclaimed his butcher knife again, let alone do so with such a wowing creative team behind him. We’re all guilty of fueling the hype machine from time to time, falling victim to a hyperbole-filled pop culture world that’s constantly plugged in. In some ways, hype is necessary; it sells tickets, it makes movies profitable, and it informs Hollywood as to what content we’ll shell out for. Hype could very well be a necessary evil from which we might never escape. The Michael to our Laurie.

But we should learn to limit our exposure and self-regulate these media blitzes. Online anticipation can and does affect how we consume movies and our opinions of them. On October 19, I can’t wait to hit the theater to witness Laurie Strode go mano-a-(wo)mano with Myers one final bloody time. I’ll avoid harping on what I want from the film and just enjoy the ride Green and company have created. I’ll let the sheer insanity of watching a brand new Halloween film unravel before me, ecstatic that this horror icon (and Myers, too) is back in action.

To continue this conversation, check out Trace’s editorial from earlier this year, “Let’s Talk About Managing Expectations…”

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Editorials

Neon-Soaked Cult Classic ‘Vamp’ Starring Grace Jones Still Has Bite 40 Years Later

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Vamp 1986
Grace Jones and Dedee Pfeiffer in Vamp

College kids, strippers and vampires—those were Donald P. Borchers’ only requirements when he approached Richard Wenk about writing and directing a movie for New World Pictures. As requested, Wenk cooked up Vamp (1986), a tailor-made blend of the decade’s teen movie craze as well as its horror boom.

Grim and earnest stories were still very much a part of the ’80s horror landscape, yet Vamp is something of a comedy. One difference between it and, say, Saturday the 14th, though, is the former avoids using schtick. Wenk’s movie proves that horror comedies also don’t have to subtract thrills from their recipes. Of course, it takes a minute before reaching that point; college antics and culture shocks preface this one macabre misadventure.

Vamp‘s initial setup is apt for a typical college-set, sex-driven comedy; to bribe their way into a fraternity house, two pledges (Chris Makepeace, Robert Rusler) go looking for some adult entertainment. Without wasting time on any further exposition, the characters embark on an all-in-one-night trip that quickly detours into terror.

To procure their elusive MacGuffin—a stripper willing to gyrate for some frat boys—Keith (Makepeace) and AJ (Rusler), plus a third wheel named Duncan (Gedee Watanabe), trade the safety of their remote college campus for the seediness of some unnamed city. The setting is recognizably L.A. by day, but as soon as night falls, downtown, along with the characters, slips into a kind of surreal universe. Director of photography Elliot Davis gave this early entry on his prolific résumé an unusual yet distinctive look; that Mario Bava-esque, magenta-green lighting is omnipresent, so much so that it’s almost its own character. 

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Chris Makepeace and Robert Rusler in Vamp

The faint comparisons to Martin Scorsese’s After Hours are merited, although not just because of Vamp’s distinguishing nighttime aesthetic. Save for the primary characters, the supporting roles in Wenk’s movie are also quite colorful and transactional in their behavior. The difference here, though, is the additional urge to ruin Keith and his friends at every turn. Some of that harm is humorous and tolerable enough, whereas the moment Vamp dishes out its first fatality, it’s abundantly clear how this movie qualifies as horror.

Vamp falls into that category of horror movie that reveals its genre with a scream rather than a series of whispers. The opening scene can function as a hint of what lies ahead—things are not at all what they appear to be—but otherwise, Wenk is more than happy to hold off on the horror. When that time does come, though, it catches the viewer off guard. In addition to the pure shock value is that sudden decision to upend the movie’s foremost feature. Or so it would seem.

If afraid of major spoilage, those new to Vamp would be wise to stop reading here. There’s just no skirting around the fact that the central fellowship in this buddy movie hits a serious snag when AJ is killed. That development causes the story to become more of a “long, bad night” journey for Keith and his romantic interest. So while Wenk scores points for subverting expectations, there is also a touch of sadness in his decision. Because if Vamp does anything well, it’s making the characters likable.

Something that comes easily to Vamp—and other teen horror movies from this same era—is its ability to invent young characters worth caring about, or at the very least, are interesting and not so immediately off-putting. More impressive is how Wenk did all this without actually fleshing out those characters. Still and all, Keith and his kind are a grade above cookie-cutter, and in some cases, aren’t completely devoid of growth.

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Grace Jones in Vamp

Vamp appeals with an assorted cast of characters. No two are the same, nor are they operating on the same wavelength. The cinematically extroverted AJ, whose actor conveyed charm and vulnerability in near equal amounts, comes alive when he’s at his most undead. Makepeace then makes the chronically cautious Keith a sympathetic fellow, even as he’s more and more affected by the night’s bizarre events. Meanwhile, Duncan is indeed the designated loser of the whole bunch, but Watanabe still manages to humanize him. As a bonus, the role didn’t require him to pull a Long Duk Dong.

As for Dedee Pfeiffer, she is plain adorable as the mysterious After Dark server nicknamed “Amaretto”. She spends all night fixing her dress strap while at the same time trying to get Keith to remember how he knows her. As their offbeat romance grows, it becomes another highlight of this movie. Whether or not Pfeiffer’s character is really a vampire also creates some welcome tension in the story.

Like a lot of its contemporaries, Vamp went on to become a bit of a cult classic. That current status is determined by several factors, but without a doubt, the casting of Grace Jones is the most considerable. The image of her writhing on that unique-looking chair, a Keith Haring original, springs to mind whenever this movie is brought up.

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Chris Makepeace, Billy Drago and Paunita Nichols in Vamp

Prior to that first display of unequivocal horror, local vampire queen Katrina (Jones) took to the stage and delivered a strip show like no other. One would expect nothing less from that renowned model and performance artist. By now reports of Jones’ tardiness on set are no secret, yet it’s also hard to deny her commitment to the part of Katrina. It was, in fact, Jones who took charge of her character’s appearance—on top of Haring painting her body and that now-iconic chair, she had Andy Warhol handle her costuming. And not too many actors could seize a room’s attention without saying a single line of dialogue.

In 2022, Vamp received a retrospective novelization from Encyclopocalypse. This literary union of preexisting source material—Wenk’s original screenplay—and new ideas from author Christian Francis amounts to a more comprehensive visit to the After Dark Club. The basic story there is no different than what’s shown on screen; however, Francis gets creative with the characters’ origins and designs, and he enhances a number of key scenes.

The novelization expands on the urban and social decay of the main setting, and supplies a background for the After Dark Club. Sandy Baron’s character, Katrina’s emcee and familiar, is given ample motivation for sticking around; up until the fiery end, he is loyal to his friend and former business partnerSqueak, who looks like he wasfed through a combine harvester, and left as nothing more than a heap of mangled remains. Then there is Billy Drago’s character Snow, the leader of a street gang called The Dragons. His reason for menacing Keith and AJ is more altruistic than in the movie; he and his peers act tough to scare off any potential food for the vampires. 

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Lisa Lyon in Vamp

If not for all the backstories, Francis’ Vamp would be a hell of a lot shorter. Instead, this tie-in read dives into how AJ met Keith—the orphaned Anthony Joseph hailed from a broken home back in Brooklyn—and how their friendship flourished over the years. Keith’s archership is no longer just an assumed part of his entire being; it’s a confidence-building extracurricular for a boy who got picked on before coming into the protection of the new kid in town. These supplemental, in-depth looks at the protagonists, plus their close connection, are maybe unnecessary. The movie already did a fair and concise job of addressing their platonic intimacy without the need for flashbacks and insights, specifically in that scene where AJ lays it all out as he sacrifices himself.

Where the novelization gets off course is its approach to the minor characters. Intermittently backstorying the likes of Katrina’s indentured servants, Seko (Leila Hee Olsen) and Vlad (Brad Logan), ends up disturbing the flow of the writing. Was it absolutely essential that readers know Vlad was the Grand Duke of the House of Romanov, or how Snow’s accomplice Maven (Paunita Nichols) became so dentally challenged? No, not really. However, one’s mileage with these random biographies may vary.

The novelization is a more substantial experience, but for a movie like Vamp, less is more. And as plentiful as they are, it never simply coasts on its campy charms, either. The character work sits comfortably in that realm between cursory and meticulous, the script is sharper than first realized, and Greg Cannom’s vampire makeup is straightforward yet effective. Most of all, the movie didn’t squander its out-of-the-box concept. Richard Wenk made his vision of acomic nightmare in which just about anything that can go wrong doescome true, and it is very enjoyable.

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