Editorials
From ‘Halloween’ to ‘Suspiria’, Exploring the Dangers of Overhyping Horror
This year horror welcomes back a certain white-masked killer and also ushers in the remake of a bewitching Dario Argento classic. (What a time to be alive.) We’re on the horizon of what could be a very dynamic year for the genre. Sure, Halloween and Suspiria are making waves—and headlines—but smaller films like Hereditary and A Quiet Place are rounding out the release schedule, brewing their own media storms with star power and positive word of mouth. Thanks to the internet, there’s an absurd amount of coverage and opinion to chew on, but can this sprawling availability of news, announcements, and dare I say it—hype—detract from a movie’s eventual effect? I would argue that it does, especially in horror, a genre greatly reliant on the element of surprise.
The announcement of David Gordon Green’s upcoming Halloween continuation, the eleventh installment in the franchise, can be traced back to 2016, almost two and a half years before its impending release. Since then, details have slowly trickled out. Funnyman Danny McBride co-wrote the script with Green! Jamie Lee Curtis is on board! John Carpenter might be interested in doing the music! The mere notion of having Michael Myers back on the big screen was enough to whet the appetite of horror fans, and the later additions of Curtis and Carpenter to the project sparked a frenzy. Comment boards on this site alone lit up like ignited gas in Haddonfield Memorial and understandably so. However, I fear that hype could possibly work against its favor, and that’s truly a scary thought.
I can’t help but compare this to the years that preceded Andy Muschietti’s IT. The barrage of “First Looks,” plot details, Tim Curry fanboying and never-ending takes was so inescapable that I fully wanted and expected to be psychologically damaged by the movie. I wanted Pennywise to haunt my dreams. I wanted him stitched into the inside of my eyelids when I closed my eyes at night. My expectations were so unruly that it was virtually impossible for Muschietti and Bill Skarsgard to deliver what I’d constructed in my head. (Disclaimer: I’m not saying I didn’t enjoy IT. While the movie was well executed, I don’t think I’m alone in wishing it was a little darker and a little more twisted.)
Truth is, hype happens and it happens to the best of us. But who’s to blame when expectations run amok? Viewers? Marketing strategists? Social media? The constant need for everyone to have a public opinion about everything can even hinder the movies we’re primed to love the most. Should I have given myself a “Twitter Time Out”? Avoided the press? Checked myself before I wrecked myself? The answer is a resounding yes.
I needed to rectify this going forward. After seeing the trailer for John Krasinski’s phenomenal A Quiet Place, I muted commercials, left theater seats for previews and closed online ads. I avoided any and all sorts of media coverage. No reviews, no interviews. I went cold turkey after a single trailer view. Ultimately, this decision to “sign off” made all the difference; I saw the movie on its Thursday premiere night and couldn’t have enjoyed it more. My viewing remained free from outside influence, and I realized how much more fun it was to go into the experience as dark as possible. I loved the unknown; I was at the mercy of the director’s vision for 90+ minutes. It was uncontaminated escapism. After seeing a trailer for the increasingly buzzworthy Hereditary, I vowed to follow the same pattern. Yet despite my attempts, I still saw the Toni Collette-led film hailed as “the scariest movie since The Exorcist.” (Insert eye-roll here.)

Dakota Johnson stars in SUSPIRIA
Photo: Sandro Kopp/Amazon Studios
Luca Guadagnino’s upcoming Suspiria remake is also in line for the hard sell. Argento’s original is a cinematic masterpiece. It’s beautifully shot with splashes of color that pop off the screen. Its cinematography is bolstered by an incredible score by Italian prog-rockers Goblin. A lot can be said about Suspiria…and a lot is already being said about its remake. One Google search of “Suspiria remake” pulls up “First Photos,” Thom Yorke score news, and praise (already!) for the director’s on-set work. One headline even reads: “Suspiria: The 11 Craziest Reactions to Luca Guadagnino’s ‘Traumatizing’ and ‘Sickening’ First Footage.” I’m already exhausted.
It’s natural that excitement and fandom tend to raise the stakes for high-profile films like the ones mentioned here. Before the announcement, it looked like Myers might’ve never reclaimed his butcher knife again, let alone do so with such a wowing creative team behind him. We’re all guilty of fueling the hype machine from time to time, falling victim to a hyperbole-filled pop culture world that’s constantly plugged in. In some ways, hype is necessary; it sells tickets, it makes movies profitable, and it informs Hollywood as to what content we’ll shell out for. Hype could very well be a necessary evil from which we might never escape. The Michael to our Laurie.
But we should learn to limit our exposure and self-regulate these media blitzes. Online anticipation can and does affect how we consume movies and our opinions of them. On October 19, I can’t wait to hit the theater to witness Laurie Strode go mano-a-(wo)mano with Myers one final bloody time. I’ll avoid harping on what I want from the film and just enjoy the ride Green and company have created. I’ll let the sheer insanity of watching a brand new Halloween film unravel before me, ecstatic that this horror icon (and Myers, too) is back in action.
To continue this conversation, check out Trace’s editorial from earlier this year, “Let’s Talk About Managing Expectations…”

Editorials
How ‘Weapons’, ‘Hokum’, and ‘Widow’s Bay’ Continue Stephen King’s Horror Legacy
After fifty years of continuous writing, Stephen King has become a genre unto himself.
The unrivaled Master of Horror made a splash in 1974 with his debut novel Carrie and has been terrifying readers ever since. Two years later, Brian De Palma brought this shocking story to the screen with an equally electrifying horror film that remains a genre classic and a prototypical example of “Good For Her” horror. This dual debut seemed to open the floodgates, unleashing endless waves of Stephen King films.
From the highs of Misery, Cujo, and The Shawshank Redemption to the schlocky fun of Cat’s Eye, Creepshow, and Children of the Corn, the last five decades have seen just about every notable horror creator take a stab at the author’s massive collection.
In recent years, this singular subgenre has begun to burst at the seams, expanding to include Stephen King-esque fare. In 2016, brothers Matt and Ross Duffer debuted Stranger Things, a sci-fi series heavily inspired by two of King’s most famous books. The Netflix series remixes Firestarter and It by following a little girl with psychic powers and an intrepid group of kids on bikes who must battle an otherworldly foe and a sinister government agency. With its clever blend of modern effects and comforting nostalgia, this gateway horror series paved the way for Andy Muschietti’s It adaptation which remains the highest grossing horror film of all time.
Four years later, Mike Flanagan would create Midnight Mass, a spiritual adaptation of King’s second novel Salem’s Lot. Published in 1975, the book sees a tiny New England town torn apart by a centuries-old vampire. Though Flanagan’s story is perhaps more tender, both iterations of the classic horror tale follow close-knit communities shaken to their core by the presence of an ancient evil.
In addition to these recent hits, 2025 was a banner year for the Master of Horror. Audiences delighted in six mainstream adaptations, including the massively popular It: Welcome to Derry which chronicles earlier cycles of the titular clown’s reign. With this boost to King’s cultural cache, it’s no surprise that we’ve begun to see more unofficial adaptations of the author’s work and horror creators who build their own unique castles in King’s creative sandbox.
So what defines a Stephen King-esque story?
For the past fifty years, the prolific author has dipped his toes in nearly every subgenre from supernatural stories and grisly gore to western fantasy and science fiction. Including his vast catalogue of short fiction, King has tackled ghosts, demons, werewolves, zombies, aliens, mutants, and self-driving cars, not to mention bizarre monsters of his own creation. But what truly unites this vast array of horror is King’s focus on relatable characters. In his 2000 memoir/instructional text On Writing, the prolific author describes the amusement he finds in writing disparate characters, placing them in horrific scenarios, then exploring the ways they try to survive.
An unofficial Stephen King adaptation may take place in the author’s native New England — bonus points if it’s set in Maine — and reference his well-known heroes and villains. But what makes the King connection unbreakable is a character-driven story about average people who band together in the face of abject terror.
Weapons Captures Small Town Stephen King

Following his 2022 shocker Barbarian, Zach Cregger returned with Weapons, a sprawling story that begins in a doomed elementary school. On an otherwise ordinary day, Justine (Julia Garner) arrives at her desk to find that all but one of her students have disappeared. As the mystery grows increasingly violent, Justine and Archer (Josh Brolin), the father of a missing boy, find their way to the home of Alex (Cary Christopher), the class’ only surviving student. In some ways reminiscent of Salem’s Lot, Weapons swings wildly through the unfortunate town, introducing us to its flawed inhabitants as we watch their lives fall apart.
Cregger’s setup nods to a pair of King short stories. Both “Suffer the Little Children” and “Here There Be Tygers” tackle monstrous presences in elementary schools, but as Weapons reaches its final act, Constant Readers may remember another Stephen King tale. Featured in his 1985 collection Skeleton Crew, “Gramma” introduces us to George, a little boy tormented by an aging witch. On an afternoon alone with his sickly grandmother, the frightened child gradually realizes that the imposing old woman has been waiting for an opportunity to cast a spell that will extend her own life by possessing his body.
Alex finds himself similarly tortured by his aunt Gladys (Amy Madigan), a garish witch who orchestrates a desperate plot to sustain her own strength. Transforming humans into mindless weapons, Gladys has taken over Alex’s family home and lured his classmates to the basement. Holding them in a comatose state, she syphons off their energy to extend her own supernatural life.
Vastly different in many ways, both “Gramma” and Weapons hinge on a sinister witch who uses horrific magical spells to sacrifice the bodies of her vulnerable prey.
Hokum Echoes The Shining and 1408

It’s nearly impossible to watch a film about a haunted hotel without thinking of King’s third novel, The Shining. This icy story follows Jack Torrance, an angry writer struggling with his sobriety and a shameful incident haunting his past. Accompanied by his wife and young son, Jack has taken a job as the winter caretaker for the Overlook, a haunted hotel situated high in the Rocky Mountains. Snowed in, Jack finds himself tormented by dangerous ghosts who amplify his greatest fears.
Damian McCarthy’s Hokum follows a similarly troubled figure. Ohm Bauman (Adam Scott) is a surly writer who travels to the Bilberry Woods Hotel in rural Ireland to spread his parents’ ashes. Haunted by his own tragic past, Ohm finds himself trapped in the honeymoon suite, a decaying room that’s been permanently closed to protect visitors from a dangerous witch trapped within its walls. Visual nods to King’s text abound with woodcut figurines and an animated clock, mirroring ominous descriptions found in King’s text.
Another terrifying sequence sees Ohm staring with horror at a closed door, the only thing separating him from the approaching witch. As the door knob slowly turns, Constant Readers remember Jack’s narrow escape from the ghostly woman in room 217. And Ohm’s popular Conquistador books directly reference King’s long-running fantasy series The Dark Tower which follows a gunslinger named Roland Deschain tasked with protecting the nexus of the universe.
In addition to these thematic comparisons, Hokum bears striking resemblance to King’s terrifying short story “1408.” Collected in 2002’s Everything’s Eventual, the terrifying story follows Mike Enslin, a dejected writer who’s risen to fame penning essays about his adventures in haunted locations. Mike arrives at the Hotel Dolphin and bullies his way into the titular room, despite the manager’s dire warnings. McCarthy nods to this story with an ominously misplaced hotel room door, reminiscent of King’s entry to 1408, an unsuspecting portal that appears to move each time Mike looks away.
However, McCarthy’s most direct reference lies in a minicorder Ohm uses to capture notes. Trapped inside the dreaded honeymoon suite, this device offers well-timed messages while sitting next to a decomposing corpse. Mike records his time in 1408 with his own trusty minicorder. Described for the reader, his tape has captured the man’s slow descent into madness as the room prepares to swallow him whole. With conclusions that differ wildly in tone, both Ohm and Mike find their lives irrevocably changed by encounters with the supernatural realm.
Widow’s Bay Builds Its Own Version of Castle Rock

Katie Dippold’s Widow’s Bay has taken the idea of an unofficial King adaptation and turned it into an art form. The Apple TV series sees the residents of the titular island plagued by a curse that dates back centuries. Not only does the picturesque hamlet not accommodate wifi connections, those born on the island face certain death should they ever try to leave. Desperate to modernize the tiny town, Mayor Tom Loftis (Matthew Rhys) draws in waves of tourists just as a new cycle of terror begins.
Blending horror with deft comedy, Dippold makes cheeky references to King’s body of work. Tom warns that, “there’s something in the fog,” reminding readers of King’s 1980 novella The Mist. And Loftis’ own stay in the town’s haunted hotel sees him tormented by the ghost of a murderous clown. We even spy a vintage King hardback peeking out of a local book trade box.
In many ways Widow’s Bay feels like a new iteration of the author’s Little Tall Island, a tiny village off the coast of Maine. In addition to the 1992 novel Dolores Claiborne and a handful of harrowing short stories, this quaint fishing village is also the setting for King’s 1999 teleplay Storm of the Century. Premiering on ABC primetime, this tragic tale follows a terrified group of islanders who batten down the hatches for a dangerous Nor’easter only to find a more sinister threat lurking within.
Constant Readers may also be reminded of Castle Rock, the author’s favorite fictional town.
First introduced in the 1981 novel Cujo, the charming village becomes the star of Needful Things, King’s satire about consumerism. After several Castle Rock stories, we’re reintroduced to its residents as they gossip about the arrival of Leland Gaunt and the grand opening of his curio shop. Anything their hearts desire can be found in his varied inventory, so long as they’re willing to pay the price. Pitting cantankerous neighbors against each other, Gaunt ignites a wave of grisly violence by exploiting long-held resentments and feuds.
The town’s only defense against this supernatural threat is beleaguered sheriff Alan Pangborn. Still grieving the deaths of his wife and younger son, Alan struggles to connect with his older child and pick up the pieces of his shattered life. Also a widower, Loftis struggles to raise his own restless son and explain the strange details of his wife’s tragic death. Attempting to unravel the island’s dark secrets, Tom is aided by quirky residents including a surly fisherman named Wyck (Stephen Root) and Patricia (Kate O’Flynn), an earnest Town Hall employee. King’s own novels feature many of these proactive alliances with disparate characters combining their strengths to overcome insurmountable odds.
With Widow’s Bay renewed for a second season and Mike Flanagan’s Carrie series on the horizon, the future seems bright for new King adaptations, both spiritual and directly pulled from his catalogue. The prolific author also shows no signs of slowing down with two publications nearing release. His upcoming novel, Other Worlds Than These, is the long-awaited third Talisman book which teases direct ties to his Dark Tower world. Holly Forever will be a new installment of his crime series, offering a different kind of genre fare.
This embarrassment of riches spawning multiple worlds seems ripe for spiritual adaptation and will likely inspire horror creators for decades to come.

Kate O’Flynn, Stephen Root and Matthew Rhys in “Widow’s Bay,” now streaming on Apple TV.
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