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Exploring the Exploitation of Rob Zombie’s ’31’ [The Silver Lining]

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ROB ZOMBIE's 31 | image via Alchemy and Sundance

Watching a bad movie doesn’t necessarily have to be a bad experience. Even the worst films can boast a good idea or two, and that’s why we’re trying to look on the bright side with The Silver Lining, where we shine a light on the best parts of traditionally maligned horror flicks.

This time, we’ll be discussing Rob Zombie’s 2016 throwback, 31.

In the United States, it’s said that more people disappear on Halloween than on any other night of the year. While this isn’t all that surprising when you consider that the holiday encourages children to walk around unsupervised and interact with costumed strangers, this eerie factoid would inspire rocker-turned-filmmaker Rob Zombie to come up with a story about who might be responsible for these mysterious vanishings.

Taking inspiration from grindhouse classics like the Ilsa films and Two Thousand Maniacs!, this retro thriller would also borrow from the deadly game shows of movies like The Running Man in a gory period piece. Simply titled “31”, the finished film depicts a single night of terror as a bizarre secret society abducts a group of carnival workers. Finding themselves in a macabre labyrinth, the ill-fated carnies are forced to compete in a cruel game against a series of costumed psychopaths in the world’s bloodiest Halloween celebration.

With the film shaping up to be a no-holds-barred love letter to the exploitation flicks of yore, and Zombie insisting on working outside the studio system so that the finished movie could be as hardcore as he (and the fans) wanted it to be, horror hounds were ecstatic when the project was first announced.


SO WHAT WENT WRONG?

Rob Zombie's 31

Earning back a little over half of its $1.5 million budget and garnering a measly 35% on Metacritic, it’s clear that 31 wasn’t the underground hit that Zombie had hoped for. Even die-hard fans had difficulty warming up to the low-budget gore-fest, accusing the flick of simply rehashing the director’s favorite tropes on a shoestring budget. Once the dust finally settled, most critics agreed that 31 was the worst entry in Zombie’s filmography, but very few of them discussed the reasons why the film ended up the way it did.

Aiming to avoid studio meddling, Zombie opted to raise a significant part of the film’s budget through crowdfunding websites. This ended up contributing to some of the film’s issues, with the crew almost constantly running on fumes despite two successful online funding campaigns. While the lack of corporate oversight allowed for more freedom during production, the ensuing technical limitations took their toll on the story the filmmaker was trying to tell.

Zombie’s choice of shooting the film guerilla-style also didn’t seem to help, with the director favoring messy handheld shots when chronicling the 12-hour-long murder spree conducted by the psychotic “Heads”. At the end of the day, the grimy production design and lo-fi photography left many audiences thinking that the end result looked cheap when compared to Zombie’s previous work, and some critics even compared the finished product to a rushed music video.

The film’s nihilistic mean streak didn’t win over a lot of fans either, with even dedicated horror hounds complaining about the script’s seemingly excessive brutality and profanity for profanity’s sake. Zombie even had a hard time submitting the completed feature to the MPAA, which insisted on several cuts in order to secure an R rating for a theatrical release. While I personally think that the more vicious elements of the movie are its greatest strengths, especially when it comes to the kills, I understand why mainstream audiences might fail to connect with such a bleak picture.


THE SILVER LINING

31 has grown on me over the years. While it’s not a traditionally good horror flick and I agree that it ranks quite low on Zombie’s filmography, the finished product is still way better than it has any right to be. If you can look past the low production value, shoddy cinematography and familiar script, there are quite a few positive elements that prove beyond a doubt that Rob Zombie is still a skilled auteur even when he stumbles.

For starters, the retro style can actually be quite engaging, with the quick and dirty photography harkening back to Quentin Tarantino’s claim that Rob Zombie is the only living director that’s still making honest-to-God exploitation flicks. Featuring everything from little people in Nazi uniforms to chainsaw-wielding clowns, the manic energy behind this neo-Grindhouse experiment suggests that it would have been right at home in a smoke-filled theater back in the mid-1970s.

Veteran character actor Richard Brake also elevates the film with his powerhouse performance as “Doomhead”. While he’s only in the picture during the very beginning and the very end, Brake steals the show and enhances every single scene he’s in. From his spine-chilling monologues to his genuinely threatening presence, Brake is easily the best part of the movie and it’s a damned shame that the script doesn’t do more with him. With his grisly clown makeup and psychopathic tendencies, it’s also easy to see why a lot of fans believe that the actor would have made for a terrifying Joker.

Ironically, despite being attached to a less-than-stellar motion picture, the film’s kick-ass finale is likely one of Zombie’s best ever. The chilling use of Aerosmith’s Dream On (suggested by Sheri Moon Zombie herself) enhances the nihilistic confrontation between a battered Charly and Doomhead, making for a near-perfect example of the infamous Bolivian Army Ending trope.

It may be far from Zombie’s best work, but I think 31 improves with repeated viewings and will likely live on with a small but dedicated cult following. After all, “in hell, everybody loves popcorn”, and there’s no denying that this is one hell of a popcorn flick.

Born Brazilian, raised Canadian, Luiz is a writer and filmmaker that spends most of his time thinking about movies.

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Editorials

Before ‘The Blair Witch Project’, ‘Alien Autopsy’ Showed How Real Found Footage Could Feel

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Alien Autopsy: Fact or Fiction

The line separating artist from con man is a lot thinner than you might initially believe. While I think we can all agree that lying for the sake of profit is actively malicious behavior, isn’t it also true that the faux documentary aspect of The Blair Witch Project is half the reason why that film became such a cultural phenomenon? After all, if there’s one thing filmmakers have in common with stage magicians, it’s that misleading and misdirecting audiences is simply part of the job.

That’s why I’ve developed a habit of mostly ignoring the moral quandaries behind many of film and television’s biggest “hoaxes” in favor of appreciating the narrative elements that drive productions like Mermaids: The Body Found and even Animal Planet’s highly underrated The Cannibal in the Jungle. However, if there’s a definitive case of a highly publicized broadcast fooling the world into taking it seriously, it has to be Fox’s infamous 1995 TV special Alien Autopsy: Fact or Fiction.

It’s been over three decades since that eerie footage first haunted television screens right at the peak of the ’90s ufology craze, and in that time, the video has taken on a life of its own. From countless parodies and references in everything from The X-Files to Tony Hawk’s Pro Skater (as well as John Dower’s recently released tell-all documentary The Alien Autopsy Scandal, which I’d highly recommend to genre fans everywhere), there’s no denying the legacy of the Alien Autopsy video. However, I rarely see the tape discussed as what it truly is: a highly convincing found footage film directed by a passionate stage magician and brought to life by masterful practical effects work.

That’s why I’d like to invite readers to join me on a deep dive into one of the most infamous broadcasts of all time in an attempt to reevaluate the footage as a fascinating narrative experience rather than a complete hoax.

The TV Special That Convinced Millions It Was Real

Ray Santilli next to Extraterrestrial replica in ‘The Alien Autopsy Scandal’

For starters, regardless of whether or not you believe that there was in fact an extraterrestrial crash in Roswell during the summer of 1947 and that some form of autopsy was performed on the victims, the producers behind the black & white recordings, Ray Santilli and Gary Shoefield, insist that their video was a “restoration.” Though I’d argue that the proper word is “remake”of genuine footage that was too damaged to air on television. That’s why the duo went on to recruit filmmaker and eccentric magician Spyros Melaris and sculptor/monster designer John Humphreys to bring their version of the autopsy to life and sell it to the highest bidder.

This is where the story of the Alien Autopsy as a narrative experience really begins. Melaris claims that his approach to the faux recording consisted of striving for extreme period accuracy in both shooting equipment and setting while also planting subtle details that would initially seem like mistakes but could later be revealed to actually fit the time period. That being said, the filmmaker was under the impression that the short would be released for free as a PR stunt, with the team later producing and selling an informative documentary chronicling exactly how the footage was faked and commenting on how easy it is to manipulate public perception with a good old-fashioned magic trick.

This obviously isn’t how things went down, and that’s likely the reason why Melaris has since distanced himself from everyone else involved with the project. Yet, no amount of behind-the-scenes drama can undermine the genuine effort that went into making the short as impressive as it is. From the sourcing of real animal organs from a local butcher to make the organic part of the creature more lifelike to the highly detailed sculpt that made use of a hollowed-out underlayer that could be filled with fake blood and assorted viscera, there’s a reason why so many Hollywood specialists are still impressed with the artistry on display here.

Of course, the believability is only half the story, as I think that the best part of the autopsy is how Melaris builds on the existing tension by obscuring certain details and often embracing the chaos of what a real examination of extraterrestrial life could feel like. The camera often goes out of focus at just the right time to make certain effects hit even harder, and we can only speculate as to what the hazmat-suited doctors are gesticulating about during the operation. There’s a real air of mystery to the whole thing that almost makes it feel like a cosmically terrifying, cursed film containing forbidden knowledge that civilians were never meant to see.

So when Fox’s Fact or Fiction brings in the specialists to comment on the film and its otherworldly subject, it’s no surprise that we end up with one of the most memorable mockumentaries of all time – albeit one where the participants are unaware that the footage they’re commenting on is basically a large-scale practical joke. A joke that the network was obviously in on, as many participants claim that the TV special cut out significant portions where guests point out that they believe the footage to be an elaborate hoax.

The Lasting Impact of the Hoax Turned Cultural Event

Regardless, I remember going to bed terrified after watching reruns of the special and thinking about the respected pathologist who claimed that the body was almost certainly inhuman, with even effects maestro Stan Winston commenting on how difficult it would be to recreate some of these visuals through practical puppetry. That’s not even mentioning Jonathan Frakes’ dramatic hyping up of the disturbing imagery as if he was talking about the tape from The Ring, with his spooky demeanor here likely being responsible for his later role as the host of Beyond Belief: Fact or Fiction a few years later.

Personally, I’d argue that the Alien Autopsy phenomenon had just as much of an impact on me as a horror fan as The Blair Witch Project, a film that was almost certainly influenced by the success of this immensely popular hoax (to the point where they even produced their own TV special commenting on Heather’s found footage). Even if Fox didn’t intend to produce a narrative feature about the aftermath of the Roswell crash, the end product still holds up remarkably well as a highly entertaining mockumentary exploring the idea that we may not be alone in the universe.

While neither Santilli nor the rest of the production team has ever commented on this, I also think it’s very likely that the idea of a faux Alien Autopsy could have been influenced by Dean Alioto’s The McPherson Tape/UFO Abduction. I’ve already written about how this granddaddy of found footage was co-opted by rogue ufologists who began selling bootlegs of the tape at conventions as if it were real evidence of a close encounter, so it’s not that much of a stretch to imagine that Santilli and company could have heard about this phenomenon and been inspired to come up with their own highly profitable hoax.

At the end of the day, it’s unlikely that the Alien Autopsy film is recreating any real footage from Roswell, but I can still appreciate the short and the accompanying television event as a standalone horror story that still influences the way we see found footage to this very day.

After all, the possibility that something could be real is often much scarier than finding out for sure – and that’s why I think Alien Autopsy: Fact or Fiction is still worth revisiting three decades down the line.

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