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Exploring the Exploitation of Rob Zombie’s ’31’ [The Silver Lining]

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ROB ZOMBIE's 31 | image via Alchemy and Sundance

Watching a bad movie doesn’t necessarily have to be a bad experience. Even the worst films can boast a good idea or two, and that’s why we’re trying to look on the bright side with The Silver Lining, where we shine a light on the best parts of traditionally maligned horror flicks.

This time, we’ll be discussing Rob Zombie’s 2016 throwback, 31.

In the United States, it’s said that more people disappear on Halloween than on any other night of the year. While this isn’t all that surprising when you consider that the holiday encourages children to walk around unsupervised and interact with costumed strangers, this eerie factoid would inspire rocker-turned-filmmaker Rob Zombie to come up with a story about who might be responsible for these mysterious vanishings.

Taking inspiration from grindhouse classics like the Ilsa films and Two Thousand Maniacs!, this retro thriller would also borrow from the deadly game shows of movies like The Running Man in a gory period piece. Simply titled “31”, the finished film depicts a single night of terror as a bizarre secret society abducts a group of carnival workers. Finding themselves in a macabre labyrinth, the ill-fated carnies are forced to compete in a cruel game against a series of costumed psychopaths in the world’s bloodiest Halloween celebration.

With the film shaping up to be a no-holds-barred love letter to the exploitation flicks of yore, and Zombie insisting on working outside the studio system so that the finished movie could be as hardcore as he (and the fans) wanted it to be, horror hounds were ecstatic when the project was first announced.


SO WHAT WENT WRONG?

Rob Zombie's 31

Earning back a little over half of its $1.5 million budget and garnering a measly 35% on Metacritic, it’s clear that 31 wasn’t the underground hit that Zombie had hoped for. Even die-hard fans had difficulty warming up to the low-budget gore-fest, accusing the flick of simply rehashing the director’s favorite tropes on a shoestring budget. Once the dust finally settled, most critics agreed that 31 was the worst entry in Zombie’s filmography, but very few of them discussed the reasons why the film ended up the way it did.

Aiming to avoid studio meddling, Zombie opted to raise a significant part of the film’s budget through crowdfunding websites. This ended up contributing to some of the film’s issues, with the crew almost constantly running on fumes despite two successful online funding campaigns. While the lack of corporate oversight allowed for more freedom during production, the ensuing technical limitations took their toll on the story the filmmaker was trying to tell.

Zombie’s choice of shooting the film guerilla-style also didn’t seem to help, with the director favoring messy handheld shots when chronicling the 12-hour-long murder spree conducted by the psychotic “Heads”. At the end of the day, the grimy production design and lo-fi photography left many audiences thinking that the end result looked cheap when compared to Zombie’s previous work, and some critics even compared the finished product to a rushed music video.

The film’s nihilistic mean streak didn’t win over a lot of fans either, with even dedicated horror hounds complaining about the script’s seemingly excessive brutality and profanity for profanity’s sake. Zombie even had a hard time submitting the completed feature to the MPAA, which insisted on several cuts in order to secure an R rating for a theatrical release. While I personally think that the more vicious elements of the movie are its greatest strengths, especially when it comes to the kills, I understand why mainstream audiences might fail to connect with such a bleak picture.


THE SILVER LINING

31 has grown on me over the years. While it’s not a traditionally good horror flick and I agree that it ranks quite low on Zombie’s filmography, the finished product is still way better than it has any right to be. If you can look past the low production value, shoddy cinematography and familiar script, there are quite a few positive elements that prove beyond a doubt that Rob Zombie is still a skilled auteur even when he stumbles.

For starters, the retro style can actually be quite engaging, with the quick and dirty photography harkening back to Quentin Tarantino’s claim that Rob Zombie is the only living director that’s still making honest-to-God exploitation flicks. Featuring everything from little people in Nazi uniforms to chainsaw-wielding clowns, the manic energy behind this neo-Grindhouse experiment suggests that it would have been right at home in a smoke-filled theater back in the mid-1970s.

Veteran character actor Richard Brake also elevates the film with his powerhouse performance as “Doomhead”. While he’s only in the picture during the very beginning and the very end, Brake steals the show and enhances every single scene he’s in. From his spine-chilling monologues to his genuinely threatening presence, Brake is easily the best part of the movie and it’s a damned shame that the script doesn’t do more with him. With his grisly clown makeup and psychopathic tendencies, it’s also easy to see why a lot of fans believe that the actor would have made for a terrifying Joker.

Ironically, despite being attached to a less-than-stellar motion picture, the film’s kick-ass finale is likely one of Zombie’s best ever. The chilling use of Aerosmith’s Dream On (suggested by Sheri Moon Zombie herself) enhances the nihilistic confrontation between a battered Charly and Doomhead, making for a near-perfect example of the infamous Bolivian Army Ending trope.

It may be far from Zombie’s best work, but I think 31 improves with repeated viewings and will likely live on with a small but dedicated cult following. After all, “in hell, everybody loves popcorn”, and there’s no denying that this is one hell of a popcorn flick.

Born Brazilian, raised Canadian, Luiz is a writer and filmmaker that spends most of his time thinking about movies.

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Editorials

Neon-Soaked Cult Classic ‘Vamp’ Starring Grace Jones Still Has Bite 40 Years Later

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Vamp 1986
Grace Jones and Dedee Pfeiffer in Vamp

College kids, strippers and vampires—those were Donald P. Borchers’ only requirements when he approached Richard Wenk about writing and directing a movie for New World Pictures. As requested, Wenk cooked up Vamp (1986), a tailor-made blend of the decade’s teen movie craze as well as its horror boom.

Grim and earnest stories were still very much a part of the ’80s horror landscape, yet Vamp is something of a comedy. One difference between it and, say, Saturday the 14th, though, is the former avoids using schtick. Wenk’s movie proves that horror comedies also don’t have to subtract thrills from their recipes. Of course, it takes a minute before reaching that point; college antics and culture shocks preface this one macabre misadventure.

Vamp‘s initial setup is apt for a typical college-set, sex-driven comedy; to bribe their way into a fraternity house, two pledges (Chris Makepeace, Robert Rusler) go looking for some adult entertainment. Without wasting time on any further exposition, the characters embark on an all-in-one-night trip that quickly detours into terror.

To procure their elusive MacGuffin—a stripper willing to gyrate for some frat boys—Keith (Makepeace) and AJ (Rusler), plus a third wheel named Duncan (Gedee Watanabe), trade the safety of their remote college campus for the seediness of some unnamed city. The setting is recognizably L.A. by day, but as soon as night falls, downtown, along with the characters, slips into a kind of surreal universe. Director of photography Elliot Davis gave this early entry on his prolific résumé an unusual yet distinctive look; that Mario Bava-esque, magenta-green lighting is omnipresent, so much so that it’s almost its own character. 

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Chris Makepeace and Robert Rusler in Vamp

The faint comparisons to Martin Scorsese’s After Hours are merited, although not just because of Vamp’s distinguishing nighttime aesthetic. Save for the primary characters, the supporting roles in Wenk’s movie are also quite colorful and transactional in their behavior. The difference here, though, is the additional urge to ruin Keith and his friends at every turn. Some of that harm is humorous and tolerable enough, whereas the moment Vamp dishes out its first fatality, it’s abundantly clear how this movie qualifies as horror.

Vamp falls into that category of horror movie that reveals its genre with a scream rather than a series of whispers. The opening scene can function as a hint of what lies ahead—things are not at all what they appear to be—but otherwise, Wenk is more than happy to hold off on the horror. When that time does come, though, it catches the viewer off guard. In addition to the pure shock value is that sudden decision to upend the movie’s foremost feature. Or so it would seem.

If afraid of major spoilage, those new to Vamp would be wise to stop reading here. There’s just no skirting around the fact that the central fellowship in this buddy movie hits a serious snag when AJ is killed. That development causes the story to become more of a “long, bad night” journey for Keith and his romantic interest. So while Wenk scores points for subverting expectations, there is also a touch of sadness in his decision. Because if Vamp does anything well, it’s making the characters likable.

Something that comes easily to Vamp—and other teen horror movies from this same era—is its ability to invent young characters worth caring about, or at the very least, are interesting and not so immediately off-putting. More impressive is how Wenk did all this without actually fleshing out those characters. Still and all, Keith and his kind are a grade above cookie-cutter, and in some cases, aren’t completely devoid of growth.

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Grace Jones in Vamp

Vamp appeals with an assorted cast of characters. No two are the same, nor are they operating on the same wavelength. The cinematically extroverted AJ, whose actor conveyed charm and vulnerability in near equal amounts, comes alive when he’s at his most undead. Makepeace then makes the chronically cautious Keith a sympathetic fellow, even as he’s more and more affected by the night’s bizarre events. Meanwhile, Duncan is indeed the designated loser of the whole bunch, but Watanabe still manages to humanize him. As a bonus, the role didn’t require him to pull a Long Duk Dong.

As for Dedee Pfeiffer, she is plain adorable as the mysterious After Dark server nicknamed “Amaretto”. She spends all night fixing her dress strap while at the same time trying to get Keith to remember how he knows her. As their offbeat romance grows, it becomes another highlight of this movie. Whether or not Pfeiffer’s character is really a vampire also creates some welcome tension in the story.

Like a lot of its contemporaries, Vamp went on to become a bit of a cult classic. That current status is determined by several factors, but without a doubt, the casting of Grace Jones is the most considerable. The image of her writhing on that unique-looking chair, a Keith Haring original, springs to mind whenever this movie is brought up.

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Chris Makepeace, Billy Drago and Paunita Nichols in Vamp

Prior to that first display of unequivocal horror, local vampire queen Katrina (Jones) took to the stage and delivered a strip show like no other. One would expect nothing less from that renowned model and performance artist. By now reports of Jones’ tardiness on set are no secret, yet it’s also hard to deny her commitment to the part of Katrina. It was, in fact, Jones who took charge of her character’s appearance—on top of Haring painting her body and that now-iconic chair, she had Andy Warhol handle her costuming. And not too many actors could seize a room’s attention without saying a single line of dialogue.

In 2022, Vamp received a retrospective novelization from Encyclopocalypse. This literary union of preexisting source material—Wenk’s original screenplay—and new ideas from author Christian Francis amounts to a more comprehensive visit to the After Dark Club. The basic story there is no different than what’s shown on screen; however, Francis gets creative with the characters’ origins and designs, and he enhances a number of key scenes.

The novelization expands on the urban and social decay of the main setting, and supplies a background for the After Dark Club. Sandy Baron’s character, Katrina’s emcee and familiar, is given ample motivation for sticking around; up until the fiery end, he is loyal to his friend and former business partnerSqueak, who looks like he wasfed through a combine harvester, and left as nothing more than a heap of mangled remains. Then there is Billy Drago’s character Snow, the leader of a street gang called The Dragons. His reason for menacing Keith and AJ is more altruistic than in the movie; he and his peers act tough to scare off any potential food for the vampires. 

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Lisa Lyon in Vamp

If not for all the backstories, Francis’ Vamp would be a hell of a lot shorter. Instead, this tie-in read dives into how AJ met Keith—the orphaned Anthony Joseph hailed from a broken home back in Brooklyn—and how their friendship flourished over the years. Keith’s archership is no longer just an assumed part of his entire being; it’s a confidence-building extracurricular for a boy who got picked on before coming into the protection of the new kid in town. These supplemental, in-depth looks at the protagonists, plus their close connection, are maybe unnecessary. The movie already did a fair and concise job of addressing their platonic intimacy without the need for flashbacks and insights, specifically in that scene where AJ lays it all out as he sacrifices himself.

Where the novelization gets off course is its approach to the minor characters. Intermittently backstorying the likes of Katrina’s indentured servants, Seko (Leila Hee Olsen) and Vlad (Brad Logan), ends up disturbing the flow of the writing. Was it absolutely essential that readers know Vlad was the Grand Duke of the House of Romanov, or how Snow’s accomplice Maven (Paunita Nichols) became so dentally challenged? No, not really. However, one’s mileage with these random biographies may vary.

The novelization is a more substantial experience, but for a movie like Vamp, less is more. And as plentiful as they are, it never simply coasts on its campy charms, either. The character work sits comfortably in that realm between cursory and meticulous, the script is sharper than first realized, and Greg Cannom’s vampire makeup is straightforward yet effective. Most of all, the movie didn’t squander its out-of-the-box concept. Richard Wenk made his vision of acomic nightmare in which just about anything that can go wrong doescome true, and it is very enjoyable.

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