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‘Scream VI’ – We Sliced into the Stabby Meal and Walked Through the Film’s Immersive Experience

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It’s not every day you get to unbox a Scream-themed Happy Meal for adults. Pop-up dinner party brand Chain is celebrating Spyglass and Paramount’s newest slasher entry with a drive-thru classic and swankified fast-food restaurant vibes. All the decorations blend Scream with roadside-casual mascots, like Grimace dressed as Casey Becker or a Bob’s Big Boy with a supersized knife through its burger. That’s what happens when Chain co-founders BJ Novak and chef Tim Hollingsworth share their love of exclusive diner experiences with horror fans, melding two worlds into one bloody-rare bite of Woodsboro history.

Chain started as a pick-up concept during lockdown. Novak and Hollingsworth wanted to recreate fast-food favorites with an upscale twist, available to the lucky few who secured an invite to their limited gourmet drops. Past releases are odes to Outback Steakhouse (“The Bustin’ Onion”) and Taco Bell (“The Wagyu Beef Cruncho Perfecto”) — all your sinful favorites with a decorated chef’s upgrade. It’s a meld of culinary craftiness and childhood comforts like that Kentucky Fried Chicken smell when mom or dad picked up dinner on the way home from work. Chain takes feel-good dishes and kicks ’em up a notch, no different for their Scream VI menu collaboration.

The pop-up’s stab at a Scream menu is their riff on McDonald’s. In the Stabby Meal box — complete with word games printed on the cardboard container’s exterior — is a Bone Marrow ChainBurger, Throwback Fries, and Woodsboro Orchards Apple Pie. Reader, this flavorbomb burger dripping with greasy goodness is one of the best cheeseburgers I’ve devoured since moving to Los Angeles a few months before lockdown. Under Hollingsworth, Chain has rendered the Quarter Pounder with Cheese obsolete. Each bite is as tender and decadent as the last, with bone marrow beefing up the meatiness to obscene levels. I’ve rarely had a cheeseburger melt in my mouth, so kudos to the Chain kitchen staff team.

Throwback Fries and handheld Apple Pies complete the ambiance of a multi-course fast food meal, including unique dipping sauces. Chain’s Midnight Garlic Ranch condiment is their secret weapon, and the Mario Kart 64 station is their version of a ball pit. Chain thinks of everything, including signature cocktails like the tasty Sunset Presidente blood orange mezcal margarita with a deep crimson topper like a fresh Ghostface victim spilled into my glass. There’s no denying the burger is the main event for Chain’s Scream VI menu, but it’s a front-to-back experience that contemplates more than premium ingredients. The Stabby Meal allows adults to feel like a kid again without sacrificing quality and is a must-eat for horror fans who also dabble in foodie adventures.

Plus, is there any more fitting end to a Scream event where Ghostface actors stalked the crowd than the power going out? Credit a freak Los Angeles storm that killed electricity on the entire block where the tasting took place for a fitting end that initially seemed like just another stunt and only amplified the slasher ambiance. Some things you can’t script, and sipping a beverage not knowing whether pitch blackness was all part of the show was a perfect end … at least that night.


The following day, I got to walk through the exclusive Scream VI Experience here in Santa Monica. As a Los Angeles transplant by way of New York City (specifically Brooklyn for eight years), the immersive exhibit provided a bit of nostalgia on a budget. It’s nothing like another Halloween Horror Nights maze, so don’t expect blood-curdling frights, but as a supplementary hype machine for the new Scream entry? Marketers know how to stoke the right curiosities and put on a bloody good show.

As someone who yearns for the taste of a mediocre NYC bodega sandwich at 2 AM after a night of bar-hopping, the welcome window dressing of beer logo stickers on fake bodega entrance doors is perfect. Upon walking in, you can peruse shelves filled with outdated products and new creations like crunchy cheddar-flavored Craven Crisps or sealed packages of Judy’s Lemon Squares. Easter Eggs are hidden between manufactured favorites, like Stu’s Chews gum on the cashier’s counter or stacks of Gale Weathers novels for sale.

I haven’t seen Scream VI, nor were we given any exclusive information, so take anything from this point as speculation — but one Weathers book title stirred immediate social media attention among Scream superfans. “Requel: Terror Returns to Woodsboro” is stuck between “College Terror” and “Stabbed in the Back: The Real Sunrise Story,” which theorists deem a new Weathers publication for Scream VI. The hope is that Gale would have grown from Dewey’s death, but such a title might suggest the opposite. “Requel: Terror Returns to Woodsboro” could be another cash-grab expose that exploits more victims and a reductive development for the character of Gale Weathers if canon — or Gale’s writing about Dewey from a place of bittersweet remembrance, and the book is leagues away from hurtful exploitation.

After a few minutes, sound effects trigger a call that urges attendees into the next room. It’s a hallway where we’re told to stay toward the middle, away from white walls. That’s because a video element will instruct us on the dangers that await as we get a personal message from Ghostface himself. Projected imagery flashes blood-red Ghostface masks, glistening steel hunting knives, and other disturbing pictures. Ghostface asks if we’re lost — “Is this your first time in New York City?” Whether it is original voice actor Roger L. Jackson’s dialogue or not, it’s everything you’d expect from a private message from Ghostface.

Video magic makes it appear like you’re riding a New York City subway car. It’s more pleasant speeding through underground tunnels sans mystery smells and reckless dancers almost roundhousing you in the face. Finally, you end up outside Lincoln Square at the 66th street stop after a Ghostface scare on the screen. It’s a reminder that Ghostface is always lurking, no matter your exit. A fresher incarnation of Ghostface than we’ve seen, who repeats a trailer line about how they are a whole new type of villain Scream fans have yet to encounter (keep this in mind for later). “I’m something different.”

After a brief stroll through makeshift New York City alleys drenched in bloody red lights, we reach a limited version of the trophy room seen in the Scream VI trailer. There’s ample time to wander around, and here’s what tickled my curiosities and grabbed my interest.

Generally, it’s a memorabilia collection dedicated to all the violent implements used by Ghostface, shrines to standout victims, and paraphernalia attached to Ghostface. It’s a celebration of the killer’s accomplishments, starting with the original cloak and mask Billy Loomis wore. Other displays are filled with stained clothes, the knife used to gut Principal Arthur Himbry, the badge left behind by Dewey Riley — they’re all in airtight boxes, like an art gallery. Even the massive stage prop from Scream 2 that Derek Feldman is bound to, the bronze star, is on display. Everything from Stab costumes to a slate for Stab 3 (directed by Roman Bridger) is encased in glass like precious valuables, which makes it all seem celebratory.

Included with the murder weapons and blood-stained garments of past Ghostface victims are sketchbook drawings that illustrate each murder. The only color used is red for the blood of crime scenes, like someone jotting down illustrated notes, keeping a morbid yet artistic body count. Maybe these aren’t clues and add a sinister touch to the Scream VI Experience, or perhaps these are evidence of an obsessive yet to be unmasked. Make of the details what you will since deaths as recent as Dewey’s are included, but also Kirby Reed’s “death,” who we now know is alive. Does this illustrator not have all the pieces themselves? Or, like most Scream VI marketing, is this all meant to keep conspiracies spinning while the truth remains hidden under shadows?

Soon after, the Scream VI Experience ends with a hall of Ghostface statues that leave surprises best discovered for yourself. That’s the essence of the Scream franchise anyway, right? I’ll find any way to solidify my claim that Stu Macher is living and will oversee a “Cult of Ghostface” angle in Scream VI, which could be furthered by the fact that in the experience’s trophy room, the busted TV that crushes Stu’s head doesn’t have a nametag on display. Billy Loomis’ outfit is labeled, and everyone else’s drawings or news clippings have explicit identifiers, but why not Stu’s supposed execution weapon? It’s because Stu’s collecting everything, overseeing Woodsboro massacres from afar, and now he wants the ultimate revenge.

If you’re going to theorize, why not go big?

All burning questions will be answered on March 10th when Scream VI hits theaters. Then we’ll know if countless hours of internet debates over the deterioration of Ghostface masks shown in trailers or the title of fictional Gale Weathers books stuck behind a fake cashier in a limited-run immersive event mean a lick to the canon outcome. Radio Silence have done a splendid job picking up where Wes Craven and Kevin Williamson left off, and experiences like Chain’s Stabby Meal or the Los Angeles walkthrough help solidify the impact Scream has left on not only horror cinema but pop culture at large.

May this be the beginning of Chain’s collaborations with horror properties — maybe a riff on the McRib would pair nicely with the next Leatherface movie? The public demands more edible marketing campaigns for horror movies, especially if they’re as good as the Stabby Meal.

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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