More and more I’m seeing that VR is the next big thing in entertainment technology. 3D is still something that happens here and there in theaters but I don’t see it being pushed nearly as much as it was just a couple of years ago. The focus now is on VR tech and how it can influence and shape the video game and, to some extent, movie industries.

While movie-to-video game adaptations have been a thing for decades, we’re now entering a period where well done and really immersive VR experiences can be created to help push a movie to new audiences. For example, the upcoming Ghostbusters is getting its own exhibition at NYC’s infamous Madame Tussaud’s museum where participants will be able to bust some ghosts on their own.

This July you’ll be able to strap on a proton pack, feel the rumble of the proton gun in your hands, and literally step into the world of Ghostbusters in this epic adventure.

We teamed up with Sony Pictures to develop our first public installation based on the studio’s Ghostbuster Franchise.

Come track and trap ghosts through a New York apartment complex.

The exhibition opens July 1st and tickets can be purchased here.

The film, which comes out July 15th, 2016, stars Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones. Director Paul Feig has filmed cameos (in new roles) for many of the original Ghostbusters cast, including Bill Murray, Ernie Hudson, Dan Aykroyd, Annie Potts, and even Sigourney Weaver.

Andy Garcia, Michael Kenneth Williams, Matt Walsh, Neil Casey, and Pat Kiernan also star alongside Chris Hemsworth.

“SNL” vet Neil Casey is the main Ghostbusters villain, Rowan, and was described as a convicted murderer who turns into a ghost after his execution is hit by a supercharged electrical storm. This gives him the power to raise an army of other ghosts, which could be made up of famous villains throughout history.