Putting aside all thoughts and reservations on the upcoming Ghostbusters, I have to admit that the Sony marketing campaign of working with Snapchat has resulted in a filter that’s playful, entertaining, and surprisingly fun. Additionally, it’s apparently a revolutionary filter because it uses the rear camera as well as the front facing one.
Okay, so here’s what happens: When you use the front facing camera, Slimer appears and dances around the screen while the infamous Ghostbusters theme song plays. Then, a proton blaster appears and tries to zap Slimer. All of this, by the way, is happening while your face is doing whatever it wants to do.
As for the rear-facing camera, supposedly it allows the user to “bust” some ghosts, but all I saw was a spook flying around my screen. It appeared to be the vomiting blue ghost that we’ve seen in all the Ghostbusters trailers so far.
I’m not saying that this filter is something revolutionary or that it is going to convince anyone who’s not interested in the movie to see it. I just enjoyed it for about 20 seconds, which is sometimes all something needs to do.
