After much anticipation, Bloody Disgusting exclusively world premiered the red band trailer for Leatherface,  which will see an exclusive DirecTV release on September 21, 2017, with a limited theatrical run and full VOD release through Lionsgate revved up for October 20, 2017.

In Leatherface, Jessica Madsen plays one of four inmates (Sam Coleman, Sam Strike, James Bloor) who escapes from a mental hospital. One of them becomes the title character and iconic slasher. The first piece of art teases the origin story behind Leatherface while using one of the coolest images from the trailer – a young kid wearing an enormous cow’s head.

Vanessa Grasse, Stephen Dorff and The Conjuring‘s Lili Taylor also star.

Penned by Seth M. Sherwood, here’s the official synopsis:

In Texas, years before the events of the Texas Chainsaw Massacre, in the early days of the infamous Sawyer family, the youngest child is sentenced to a mental hospital after a suspicious incident leaves the sheriffs’ daughter dead. Ten years later, he kidnaps a young nurse and escapes with 3 other inmates. Pursued by authorities including the deranged sheriff out to avenge his daughter’s death, the young Sawyer teen goes on a violent road trip from hell, molding him into the monster known now as Leatherface.

Leatherface was directed by Julien Maury and Alexandre Bustillo, the duo behind the slasher masterpiece Inside (À l’intérieur), as well as Livide and Among the Living.

Leatherface is rated R “for strong bloody violence, disturbing images, language and some sexuality/nudity.”