You’ve watched countless horror movies. But soon you may be able to FEEL one.
Making the late William Castle proud, Sony is testing a groundbreaking new technology at this week’s CineAsia, using Insidious: The Last Key as its guinea pig.
As reported by Variety, Adam Robitel’s horror sequel is Sony’s first feature film to get equipped with “haptic technology” for its full duration – last year, Resident Evil: The Final Chapter tested out the tech for a short experience. What is that, you ask?
“The haptic technology was developed by Sony Pictures Entertainment (SPE), Sony Corporation, and Sony PCL. A specially-designed vest provides tactile sensations on the body that are concurrent with the narrative of the film. Visitors to CineAsia can choose to experience a 15-minute segment, or the entire movie, which is being played at the AMC Pacific Place multiplex.”
“The haptic immersive experience takes the filmgoer to the next level in literally feeling the visceral sensations of the frights and thrills of the film,” said Sal Ladestro, EVP, marketing for Sony Pictures Releasing International.
Sony is currently working with major exhibitors to bring the technology to theatrical showings of Insidious: The Last Key in other territories next month.
Insidious: The Last Key arrives in U.S. theaters on January 5, 2018.
“In the supernatural thriller, which welcomes back franchise standout Lin Shaye as Dr. Elise Rainier, the brilliant parapsychologist faces her most fearsome and personal haunting yet: in her own family home.”
Josh Stewart, Leigh Whannell, Angus Sampson, Kirk Acevedo, Bruce Davison, Spencer Locke and Caitlin Gerard also star.
The film is written by co-creator Leigh Whannell (Saw), who wrote the trilogy and directed Chapter 3. Insidious regulars Jason Blum (The Purge series, Get Out), Oren Peli (Paranormal Activity) and co-creator James Wan (The Conjuring, Furious 7) produced.