Paramount Players has acquired the feature film rights to Creepy Crawlers, the famous toy brand owned by JAKKS Pacific, Variety reports.
Plot details are unknown at this time, but the film will be based on the classic toy molds of all sorts of creepy and slimy bugs. Originally developed by Mattel in the early ’60s, the toy was revitalized by ToyMax in the ’90s, allowing children to create their own molds again, like the Creeple Peeple and Eeeks.
The toy consists of a series of die-cast metal moulds resembling various bug-like creatures, into which is poured a liquid chemical substance called “Plastigoop”, which comes in assorted colors. (Wiki).
Neal H. Moritz will produce with Marc Gurvitz and Toby Ascher. Stephen Berman, chairman and CEO of JAKKS, will serve as executive producer.
Paramount, as a whole, has found success in recent years in taking popular toys like Transformers and G.I. Joe and turning them into film franchises. The studio hopes to have similar results with this latest IP.
Moritz has recently seen success as of late in the family-friendly realm after adapting the popular kids’ book series “Goosebumps” into a franchise at Sony.