‘Venom’ Just Opened Huge in China After a Bonkers Marketing Campaign Presented the Beast as the Perfect Boyfriend

As we reported heading into the weekend, Venom was on track for a massive opening in China, and indeed the film gobbled up $111 million there this past weekend. It’s Sony’s biggest hit in China to date and second in line behind Infinity War on the list of biggest opening weekends for superhero movies in China. Worldwide, Venom has now made $673 million!

The marketing campaign for Venom in China, well, it was a little bit different than the film’s marketing here in the States. Brought to our attention by writer Rob Trench on Twitter, Sony Pictures China weirdly played up Venom as the ideal boyfriend, with a wacky series of posters highlighting the unique abilities that make the monster such an unlikely catch.

On one poster, Venom’s selfie skills are on display, while others show him using his malleable body to carry your shopping bags, shield you from the rain and protect you on the subway.

Look. It’s all very, very bizarre. And we absolutely love it.

Venom earned the second-highest opening weekend for a Hollywood film in China, where the film received a promotional campaign detailing reasons why Venom would make a great boyfriend pic.twitter.com/BuoxFGrzL3

— rob trench (@robtrench) November 11, 2018