As a clever little bit of counter-programming, Orion Pictures will be releasing Lars Klevberg‘s Child’s Play remake on June 21st, the very same day Toy Story 4 is released in theaters.
The film’s latest poster plays up the release date fun, with Chucky slaying Woody… but it’s even more clever than it first appeared. Orion used the exact same color scheme from the Toy Story 4 poster so it looks as if Chucky quite literally walked into the art and murdered the Pixar character! This has to be one of the most clever pieces of marketing we’ve seen this year.
In Klevberg’s modern take on the horror classic, a mother (Aubrey Plaza) gives her son (Gabriel Bateman) a Buddi doll for his birthday, unaware of its more sinister nature.
Mark Hamill is the new voice of Chucky.
