It should probably come as no surprise that the marketing campaign for IT: Chapter Two has been massive, as the film is of course the follow-up to a movie that made over $700 million worldwide back in 2017. This is *event horror*, and it hardly even matters that the film has an “R” rating attached to it. Everyone, even family-friendly establishments, wants a piece.
Deadline ran an article this week that digs into IT: Chapter Two‘s promo partners, one of which is the fast food chain Carl’s Jr. For a limited time, Pennywise is taking over the joint.
“Consumers can collect four collectible cups from the pic. The restaurant’s staff will be donning co-branded t-shirts throughout the promotion as well. The campaign will also be playing south of the border in Mexico,” Deadline details. Additionally, the iconic “Happy Star” from the Carl’s Jr. logo has even been replaced with the sinister face of Pennywise for the promotion.
Check out their promo spot below, along with a couple YouTube videos detailing the goods!
‘27 years later, IT’s back. 🤡🎈🎈… and not even Happy Star is safe. @ITMovieOfficial in theaters Sept 6. Collect all 4 ‘It Chapter Two’ cups at your local Carl’s Jr.! pic.twitter.com/LR2TbQg0OW
— Carl’s Jr. (@CarlsJr) August 28, 2019
