Movies
See and Smell ‘Heretic’ Early with Advanced Multi-Sensory Screening This Month
Get ready to smell the blueberry pie in person. A24, in partnership with Joya Studio, announced multi-sensory experience screenings of Heretic exclusively at Alamo Drafthouse theaters nationwide for one night only on October 30.
A24 will release Heretic in theaters on November 8, 2024.
This unique, scent-sational experience will fully immerse audiences in the cinematic journey by activating their sense of smell. That means you can expect to smell the delightful aroma of blueberry pie, inviting viewers to savor the scent wafting through the theater during this moment in the film. Fans can also look out for exclusive treats and scratch-and-sniff cards at all other advanced screenings nationwide on October 30, allowing them to actively participate in the experience and enjoy the aroma during this pivotal scene.
Joya Studio is known for its innovative candles and fragrances and has been a long-time collaborator with A24. Joya Studio produced the line of genre-themed candles to the Auditor Trophy candle inspired by the award-winning film Everything Everywhere All At Once.
Hugh Grant (D&D: Honor Among Thieves), Chloe East (The Fabelmans), and Sophie Thatcher (“Yellowjackets”) lead the cast of the upcoming horror movie from Scott Beck and Bryan Woods.
In the film, “Two young missionaries are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed, becoming ensnared in his deadly game of cat-and-mouse.”
The initial trailer teased that Mr. Reed would prompt his captives to choose between two doors: Believe and Disbelief. While the new trailer doesn’t reveal much, it gives a glimpse of the horrors that await. Moreover, it teases that Mr. Reed might have savvier prey than he accounted for.
Heretic made its world premiere at TIFF, resulting in the first reviews hitting the internet. Critics are united on one thing: Hugh Grant shines as the devious Mr. Reed. I wrote in my review that Heretic is “a movie that’s ultimately carried on the back of its villain, and Grant’s daffy, amused portrayal of Mr. Reed might be enough to make you a convert.”
The A24 film has been rated “R” for “some bloody violence.”
A crime scene leads to horror in The Cycle, the latest from director Jordan Downey ( The Head Hunter, V/H/S/Beyond), and our exclusive first look introduces lead Deborah Ann Woll (“Daredevil: Born Again“, Escape Room) as she investigates the darkly personal case.
The Cycle will debut exclusively on Shudder on October 23, 2026.
The logline reads, “When the body of a man missing for thirty-six years is discovered at the scene of a horrific crime, it’s up to his estranged daughter to unravel his dark past.“
Also starring in The Cycle is Jeffrey Donovan (“Burn Notice“, Villains).
Jordan Downey wrote the screenplay with Kevin Stewart (The Head Hunter).
“We are so excited about The Cycle; Jordan has crafted such an original story that is gonna excite audiences. For us he has the ability to be the next great genre filmmaker and we can’t wait to make the movie,” said James Harris of production company Tea Shop (Obsession, 47 Meters Down). Peter Heller also produces.
Deborah Ann Woll rose to fame as the feisty vampire Jessica Hamby in HBO’s “True Blood” before becoming a fan favorite as Karen Page in Marvel’s “Daredevil” series. While horror fans recognize her from Escape Room and its sequel, Escape Room: Tournament of Champions, the versatile actress has captured gamers’ attention as Laufey, Kratos’ wife in God of War: Ragnarök. She’ll receive her solo spinoff game in the upcoming God of War: Laufey.
As for Jordan Downey, The Cycle will mark his long-awaited feature follow-up to the underseen gem, The Head Hunter, but the rising filmmaker also has sci-fi thriller Override on the way.
Stay tuned for more.
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