Movies
‘The Running Man’ Partners with Liquid Death for In-Film Ad Starring Colman Domingo
Murder your thirst with Liquid Death, the official beverage sponsor of The Running Man.
An in-film ad starring Colman Domingo as Bobby T., the host of America’s favorite game show that everyone’s dying to play, can be seen below.
Directed by Edgar Wright (Shaun of the Dead, Scott Pilgrim vs. the World), the adaptation of Stephen King‘s 1982 dystopian novel hits theaters on November 14 via Paramount.
In a near-future society, ‘The Running Man’ is the top-rated show on television—a deadly competition where contestants, known as Runners, must survive 30 days while being hunted by professional assassins, with every move broadcast to a bloodthirsty public and each day bringing a greater cash reward.
Desperate to save his sick daughter, working-class Ben Richards is convinced by the show’s charming but ruthless producer to enter the game as a last resort. But Ben’s defiance, instincts, and grit turn him into an unexpected fan favorite—and a threat to the entire system. As ratings skyrocket, so does the danger, and Ben must outwit not just the Hunters, but a nation addicted to watching him fall.
Glen Powell stars with William H. Macy, Lee Pace, Emilia Jones, Michael Cera, Daniel Ezra, Jayme Lawson, Domingo, and Josh Brolin.
Wright wrote the script with Michael Bacall (Scott Pilgrim vs. the World, 21 Jump Street). Wright also produces alongside frequent collaborator Nira Park (Shaun of the Dead, Baby Driver) and Simon Kinberg (Deadpool, The Martian).
The Running Man was previously adapted into the 1987 film of the same name with Richard Dawson in the game show host role.
Sunrise Films has announced the official North American release of William Bagley‘s horror comedy Hold the Fort, and it’s accompanied by an energetic new trailer.
Hold the Fort debuts on digital platforms on June 23.
In the film, “Lucas and Jenny think their life is finally coming together when the couple become homeowners. Little do they know that their new house comes with a big catch. Lucas and Jenny soon find themselves in a fight for their lives when they become trapped in a battle between their Homeowners Association and an onslaught of monsters from hell. The horror-comedy takes the timely concern of home-ownership and wraps this up in an entertaining action-packed thrill ride.“
Watch the new trailer below, which introduces one wild HOA gathering during an equinox. Things get bloody fast.
Chris Mayers (Adult Swim Yule Log), Haley Leary (“The Walking Dead”), Levi Burdick, and Julian Smith star.
William Bagley writes and directs, in addition to producing with Smith, Matt Dodd, Luke Williams, and Tim Reis (Adult Swim Yule Log).
Ahead of the release, Bagley said, “My goal with this film was to make a hilarious, fast-paced thrill ride while also telling a great story with heart. Hopefully, through all the blood, laughs, fights, and gags, you leave the film feeling inspired to tackle whatever life throws at you.“
Hold the Fort premiered at Fantasia last summer before going on to play FrightFest London, Toronto After Dark, and Beyond Fest.
I wrote in my review, “It’s an infectiously charming assemblage of jokes and monster vignettes bound together by a barebones plot with not much on its mind beyond delivering an entertaining time.”
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