In addition to collaborating with Snoop Dogg on the horror-comedy Don’t Go in That House, Bitch!, Eli Roth is teaming with another hip hop mogul.
Roth’s The Horror Section has entered a strategic partner ship with Mass Appeal, the entertainment company founded by Nas, Deadline reports.
The outlet notes, “Through the partnership, which includes an investment from Mass Appeal into The Horror Section, the two entities will collaborate across many aspects of the business, including having Roth and Nas co-develop film and television projects.”
The alliance kicks off with Nas and Mass Appeal CEO Peter Bittenbender boarding Roth’s upcoming film Ice Cream Man as executive producers.
“Nas is one of the most influential storytellers and cultural voices of all time, and we bonded instantly over our mutual love of horror,” said Roth. “We are thrilled to partner with Mass Appeal with its unmatched pulse on culture and what truly resonates. I look forward to collaborating with Nas, Peter, and the entire Mass Appeal team, starting with bringing Ice Cream Man to theaters worldwide and creating cultural events in the horror space for audiences everywhere.”
“I’m proud to come together and partner with Eli to bring these films to life and push the boundaries of what horror can be, both culturally and creatively,” added Nas. “Eli and I shared the same vision from the beginning and partnering with him and The Horror Section feels natural. I’m excited to take the genre in an exciting new direction, and Ice Cream Man is just the beginning.”
Due out this year, Ice Cream Man follows an idyllic summer town descending into madness when an ice cream man serves kids sweet delights with horrifying results.
Ari Millen (“Orphan Black”), Benjamin Byron Davis (Red Dead Redemption), Karen Cliche (Thanksgiving), Dylan Hawco, Sarah Abbott, Shiloh O’Reilly, Kiori Mirza Waldman, Charlie Zeltzer (“The Handmaid’s Tale”), Charlie Storey, and Roth star.
