Movies
[Random “Kinda” Cool] Audi 2012 Game Day Vampire Promo
I’m a big commercial guy because I enjoy the game of trying to decode who the company is selling to and if they’ve succeeded (the most recent one to drive me insane is the insanely feminine Dr. Pepper 10 that’s marketed to MEN, go figure).
With the Superbowl just a week away, Audi has already released their new “Game Day” promo that asks you to find out what happens when an Audi S7 shows up at a party full of vampires. The promo is clever and pretty funny, but it had me asking one simple question: do 13-year-old girls who obsess over Twilight buy Audi cars? Or, have a misplaced the Twilight fan base as kids and the truth is that everyone is a Twilight fan (except me, of course)? Enough of my over-thinking shenanigans, enjoy the spot above and celebrate that horror in taking over every facet of our lives (even though I’m a selfish bastard and don’t want to share it with the mainstream movie fan). Now off to listen to Echo & the Bunnymen’s “The Killing Moon”!
Zach Cregger is no stranger to violent movies, with his first two at-bats in the horror genre yielding the films Barbarian and Weapons. But even those movies can’t compete with the level of violence on display in his next movie Resident Evil, he teases in a new chat.
Zach Cregger tells Empire Magazine that Resident Evil is “definitely the most violent thing I’ve done.” He teases, “You gotta go grotesque! I wanted to go all the way.”
“So it’s gnarly. It’s brutal,” Cregger continues. “A very bloody affair.”
He also tells Empire, “Fleshing out what [the Umbrella Corporation is] up to and how the T-virus works, that’s not what this movie is. This movie is about one dude’s journey on foot, fighting monsters. I don’t give a fuck about checking boxes. All I cared about was just telling a fun story. We step on the gas at about eight minutes in and never take our foot off the floor.”
Resident Evil opens in theaters and IMAX September 18 from Sony.
The film is being billed as “a thrilling — and terrifying — reinvention of the Resident Evil franchise” from the mind of visionary filmmaker Zach Cregger (Barbarian, Weapons).
Austin Abrams (Weapons) stars as Bryan, a medical courier who unwittingly finds himself in a non-stop race for survival as one fateful, horrifying night collapses around him in chaos.
Zach Cherry (“Severance”), Kali Reis (“True Detective: Night Country”), Paul Walter Hauser (“Black Bird”), and Johnno Wilson (“Twisted Metal”) round out the cast.