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Alamo Drafthouse Getting Limited Edition “Crimson Peak Ale”

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Alamo Drafthouse has teamed up with Firestone Walker to create the “Crimson Peak Ale“, which is named after the upcoming Guillermo del Toro gothic horror romance film. The limited-batch brew is available in stores and on taps this month, including all Alamo Drafthouse locations.

Tim League, Alamo Drafthouse founder, explains, “Guillermo del Toro is one of the most imaginative filmmakers working today, and the release of the gothic romance Crimson Peak is definitely cause for celebration.” He excitedly continues, “Firestone Walker is one of the best breweries in the nation. So we jumped at the chance to collaborate on a beer to mark this occasion with something special.

Direct from the official press release:

Perfect for the early fall season, “Crimson Peak” is a light-bodied ale that derives its refreshingly tart taste and striking red color from an unusual ingredient: hibiscus flowers. In fact, the ale incorporates massive amounts of them-more than 200 pounds.

In addition to the brew, Alamo collaborated with Mondo to create a beautiful pint glass that features original artwork by Guy Davis. Below is a photo of the glass and ale from our own Trace Thurman, who caught a screening of the film at Fantastic Fest (review coming soon).

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‘Dead Mail’ Exclusive Images: SXSW Horror Movie Begins With a Blood-Stained Postal Box Delivery

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Dead Mail SXSW Dead Mail interview

One of the genre films we’re looking forward to checking out at SXSW this year is Dead Mail, written and directed by Joe DeBoer and Kyle McConaghy and premiering on March 9.

Meagan Navarro will be reviewing Dead Mail for Bloody Disgusting as part of her SXSW coverage, and she writes in her preview for the upcoming fest: “Dead Mail leans heavily into the ’80s analog aesthetic, delivering a unique crime thriller unafraid to get offbeat with its dark narrative. Expect its characters to be as atypical as Dead Mail‘s sense of style.”

In the SXSW 2024 horror film…

“On a desolate, Midwestern county road, a bound man crawls towards a remote postal box, managing to slide a blood-stained plea-for-help message into the slot before a panicking figure closes in behind him. The note makes its way to the county post office and onto the desk of Jasper, a seasoned and skilled “dead letter” investigator, responsible for investigating lost mail and returning it to its sender. As he investigates further, Jasper meets Trent, a strange yet unassuming man who has taken up residence at the men’s home where Jasper lives.

“When Trent unexpectedly shows up at Jasper’s office, it becomes clear he has a vested interest in the note, and will stop at nothing to retrieve it…”

Sterling Macer, Jr., John Fleck, Susan Priver, Micki Jackson, Tomas Boykin, and Nick Heyman star in Dead Mail. Preview the film with an exclusive image gallery below.

Dead Mail SXSW horror movie

Dead Mail SXSW horror

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