News
Hi-C Ecto Cooler Officially Announced!
A lot of you guys are really hating on Paul Feig’s Ghostbusters, but if there’s one positive thing to take away from the film it’s that Coca-Cola is bringing back the delicious “Hi-C Ecto Cooler”!
We just received an official press release to go along with the below image of the new incarnation that will be in stores by May 30th.
Fans of the ghoulish green goodness of Hi-C Ecto Cooler have one more reason to celebrate the return of the Ghostbusters franchise to the silver screen. This summer, the juice drink of choice for those nostalgic for the ‘80s and ‘90s will officially return to store shelves for a limited time. Its resurgence comes after a 15-year hiatus, much to the delight of fans everywhere. Ghostbusters hits theaters on July 15, 2016.
“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”
Hi-C Ecto Cooler became a cultural mainstay in 1987 as a tie-in with the original Ghostbusters franchise. The drink’s immense popularity kept it around for more than a decade and kept people deliciously hydrated until it was discontinued in 2001.
Since then, popular online sites have cited Hi-C Ecto Cooler fondly in articles on ‘90s nostalgia, and have inspired vocal online fan groups. Those groups, along with some lobbying support from Sony Pictures, spurred The Coca-Cola Company to bring Hi-C Ecto Cooler back, just in time for the new Ghostbusters theatrical release this summer.
Fans who can’t wait to get their hands on Hi-C Ecto Cooler until May 30 can enter for a chance to win it before it is available for purchase. To enter and learn more about the Sweepstakes, fans can follow @Ectocooler on Twitter and Ecto Cooler on Facebook. Visit: http://bit.ly/HiCEctoCoolerSweeps to read official Hi-C Social Sweepstakes rules and entry details.
Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold.
It’s not an apparition. Taste the Ecto this summer.
All of us here at Bloody Disgusting are deeply sad to learn that The Blob director Chuck Russell has passed away at 74 years old.
Russell’s career began with his directorial debut, 1987’s A Nightmare on Elm Street 3: Dream Warriors.
The multihyphenate film director, screenwriter, and producer is best known for helming 1994 comedy The Mask starring Jim Carrey, Arnold Schwarzenegger actioner Eraser, and adventure spinoff The Scorpion King. The latter served as the first leading role for Dwayne “The Rock” Johnson.
The filmmaker left an indelible mark on horror with his ANOES sequel, 1988’s The Blob, and 2000’s Bless the Child.
Russell’s final film credit is 2024’s Witchboard remake starring Madison Iseman (I Know What You Did Last Summer), Aaron Dominguez (Only Murders in the Building), and Jamie Campbell Bower (“Stranger Things”).
It marked Russell’s return to horror after a lengthy hiatus, and he shared sequel hopes to Bloody Disgusting in an interview ahead of the remake’s release: “I got to design the board with real mystical symbols and things that I know represent good and evil, and where that board takes us if the audiences respond to the film, and I hope they will; I know it’s out there for you guys, but the sequel is a world we’ll get to go a little further. That’s sure the intention.”
He also recently expressed interest in returning to the franchise that began his career.
TMZ notes that Russell passed away at his San Diego-area home.
We send our deepest condolences to Chuck Russell’s family, friends, and fans.
Director, Co-Writer & Producer Chuck Russell behind the scenes of the horror film, WITCHBOARD. Photo courtesy of The Avenue and Atlas Distribution
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