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The ‘Scream’ Video Store 20 Years Later Will Break Your Heart

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We continue to celebrate the 20th anniversary of Scream.

As star Matthew Lillard recently noted when asked to reflect on Scream, the game-changing slasher film was proudly a product of the time period it was made in, and looking back today, it is indeed something of a cinematic time capsule back to the mid-late 1990s. As a child of the ’90s, it’s one of the reasons I hold Scream so near and dear, and one of my favorite scenes in the movie doesn’t feature Ghostface, a knife, or even a drop of blood. I’m talking about the scene in the Blockbuster-like store, which has forever preserved the bygone era of the video shop.

Scream‘s video store scene wasn’t actually filmed in Blockbuster but rather Bradley Video on 3080 Marlow Road in Santa Rosa, California, which was one of only eleven stores in that particular mini-chain. Located in the 19th suite of a strip mall, Bradley Video was alive and well at the time Scream was filmed in 1996, and believe it or not, the independent video shop hung around well past the point that national chain Blockbuster wiped out nearly all of its competition.

The owner was quite proud of this fact, making note of it on the now-defunct website:

“Bradley Video is a five-store home video, DVD and game entertainment retailer serving the San Francisco Bay Area. We take pride in our attention to superior customer service, selection and value. While many independent video stores have been gobbled up by national chains, we are still privately owned and operated and continue to grow year after year. Our loyal customers come back to us again and again because we are committed to offering an unsurpassed selection of movies on VHS and DVD and games in the most popular formats in a fun, exciting retail environment. While many chain stores carry only the “top hits” and a paltry selection of “stock” movies, each of our stores offer in excess of 20,000 movies to choose from. We carry an extensive selection of foreign, independent, classic, off the wall and alternative films in addition to the latest hits from Tinsel town.”

Of course, Bradley Video could only fight for so long. Like nearly every video shop in the country, the store eventually ceased fire and was forced to shut down, though the Bradley Video store featured in Scream is pretty remarkable for having lasted until 2008 – twelve years after Scream wrapped production and just five years shy of Blockbuster’s own collapse. The store’s closing came in the wake of the company filing for bankruptcy a few years prior, and to this day, the 19th suite of that strip mall on 3080 Marlow Road sits unoccupied. The empty building is flanked by everything from a stationery shop to a Chinese restaurant.

Below you’ll find a few inside and outside images of Bradley Video from around 2007, which come courtesy of I Am Not a Stalker, and underneath those you can see the gutted building as it looks today. As we warned you in the headline of this post, the final image is a bit heartbreaking.

But thanks to Scream, we can visit an in-its-prime Bradley Video any time we wish.

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Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

Movies

‘The House on Haunted Hill’ – Music Box Theatre Showing Horror Classic with Interactive William Castle Gimmicks!

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Our friends over at the Music Box Theatre in Chicago are reviving the spirit of late gimmick-master William Castle with a special screening of the horror classic The House on Haunted Hill next month, and they’re pulling out all the stops to recreate the wild theatrical experience that Castle employed at select movie theaters way back in the late 1950s.

The Music Box Theatre tells BD, “William Castle is throwing a party and you’re invited! We’re rigging up the theatre the way Castle intended. See all your favorite gimmicks and gags at the MUSIC BOX THEATRE on JUNE 7th at 7:00pm and JUNE 8th at 9:30pm.”

In the 1959 horror classic, “Rich oddball Frederick Loren has a proposal for five guests at a possibly haunted mansion: show up, survive a night filled with scares and receive $10,000 each. The guest of honor is Loren’s estranged wife, Annabelle, who, with her secret lover, Dr. Trent, has concocted her own scheme to scare Loren’s associate, Nora Manning, into shooting the potentially crazy millionaire. However, spooks and shocks throw a wrench into the plan.”

William Castle, who passed away back in 1977, pioneered the art of the in-theater gimmick, with films including The Tingler, 13 Ghosts, and Homicidal all being released with special themed gimmicks that included “Ghost Viewer” glasses, insurance policies, and buzzing seats.

Grab your tickets over on the Music Box’s official website today!

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