Do trailers spoil all the fun? Lynch thinks so.
This day and age, it’s incredibly hard to escape spoilers for movies and TV episodes that you haven’t yet gotten the chance to watch for yourself. Social media tends to be particularly spoiler-heavy, but what’s often even worse is the official marketing materials that we’re inundated with. Endless trailers and TV spots tend to reveal important details long before we buy our tickets, which has forced many to avoid them altogether.
One show that certainly didn’t suffer from excessive marketing was Showtime’s revival of “Twin Peaks,” which just kicked off earlier this month. We had seen very little footage of the new episodes ahead of the premiere, and that was an intentional strategy on David Lynch’s part. Why? Simply put, he hates trailers.
Speaking with Rolling Stone, Lynch labeled them downright toxic.
“These days, movie trailers practically tell the whole story,” he bemoaned. “I think it’s really harmful. For me, personally, I don’t want to know anything when I go into a theater. I like to discover it, get into that world, try to get as good of picture and sound as possible, no interruptions – so you can have an experience. And anything that putrefies that is not good.”
Do you agree with Lynch? Disagree? Sound off below.