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Slusho Truck at #SDCC Begins New ‘Cloverfield’ Advertising Campaign

If you’ve ever dug deep into the fascinating Cloverfield alternate reality games (ARG), you know that the fictional drink Slusho! is an integral part of that universe. The drink popped up for minor appearances in both Cloverfield and 10 Cloverfield Lane, and we can only assume it’ll also be making an appearance in this October’s third “Cloverfield Universe” film, God Particle.

At Comic-Con this week, a Slusho! truck is parked outside the convention center, hinting that the God Particle ARG has officially begun. @SteveZaragoza snapped some pictures of the truck last night and posted them to Twitter, revealing that Twitter and Snapchat accounts have also been started for the fictional beverage.

You’ll find Slusho! on @SLUSHOTRUCK over on Twitter, and you might want to keep an eye on #HappyTalk, as it’s also being used as part of the ARG.

Let the games begin!