Now this is some fun viral marketing.
As most diehard Stephen King fans know, King has a home in Bangor, Maine that has been a popular tourist spot in the area for many years now. Bangor is essentially the real-life version of the fictional town of Derry, and the forthcoming release of IT has brought countless fans to the area in recent weeks.
Even King himself is clearly excited about the film, as Bangor music station Z 107.3 reports today that a familiar-looking red balloon has appeared this week in the window of his aforementioned mansion. The red balloon of course has major significance to the IT story, as it’s synonymous with killer clown Pennywise.
Well played, King. Well played.
Andy Muschietti’s IT will arrive in theaters on September 8.