The Further
‘The Boogeyman’ Has Been Haunting TikTok with Creepy 12-Hour Interactive Stunt
An adaptation of Stephen King’s deeply unsettling short story, Rob Savage’s The Boogeyman is now playing in theaters, and 20th Century Studios has unleashed a unique and creepy TikTok live promotional stunt for the film this week. In an effort to immerse audiences in the sinister world of the movie, the studio has created a haunted scare room like no other, and enlisted the help of popular TikTok creators to share their experiences live on the platform.
This fully immersive experience tests the limits of bravery as influencer participants attempt to sleep for a harrowing 12 hours. They’re locked inside a scare room from 9pm to 9am, and users tune in to keep them awake by controlling the commands of the room in the live chat.
Users control spooky elements including the door opening and slamming shut, red eyes appearing in the closet, lights going on and off in the room, fog machines spewing, shadowy figures popping up in the window, the TV turning from The Boogeyman trailer to static, a creepy hand emerging from under the bed, and a chair rocking back and forth.
Over 1M people have been estimated to tune in the first few days with one final live stream tonight from @bradylarock starting at 9pm central.
Check out some images and video footage from this week’s interactive experiences below.
20th Century Studios collaborated with TriplePlay Studios for the viral marketing stunt.
Can you believe this year marks the 25TH ANNIVERSARY of Bloody Disgusting?! Yes, it was way back in 2001 that Brad Miska and Tom Owen launched this very website, with yours truly taking over as Editor-in-Chief around 10 years ago. It’s been the highlight of my life to run and write for this website every single day of those past 10 years, and one of the very best things about writing for Bloody Disgusting is the community that’s kept us alive all these years.
It’s thanks to you, the readers and supporters of Bloody Disgusting, that we get to keep doing this for a living, and we’re deeply proud of the fact that we’ve continued to have an engaged and active readership over the years and throughout the many changes we’ve had to weather.
We’re not going anywhere anytime soon, and we hope you’re not either.
On that note, we thought it might be fun to fire up monthly discussion threads where you can essentially use the comments sections of those articles to ask us anything. Sure, we’re always hanging around in the comments sections of different articles here and there when we can, but these will be dedicated spaces that we can repeatedly come back to throughout each month to answer questions and chat about what’s going on in the world of horror.
For the month of June 2026, this is that discussion thread. Feel free to come on back here any day throughout June to ask us literally anything, or start up a discussion on any topic of your choosing. Whenever we’ve got some spare time in between writing articles, we’ll pop in here and engage back with as many of those comments as we possibly can.
As long as you’re being pleasant, even if you’re expressing disagreements with our opinions or frustrations with anything we’re doing, the conversation will be more than welcome.
So go ahead… ASK BLOODY DISGUSTING ANYTHING!
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