General Mills’ Monster Cereals turn 55 this Halloween, and Count Chocula, Boo Berry, and Franken Berry are celebrating accordingly with an encore collab with Jim Henson Company.
The iconic cereals are returning with newly designed packaging and the reimagined puppets created by the Jim Henson Company, first introduced last year. This time, fans can flip over each box to create their own puppet.
The limited-edition collection of Monsters cereals will be available in retailers nationwide later this month.
Super fans can score a limited-edition fuzzy Count Chocula cereal box, designed to replicate the fleece-like texture of the puppets, available exclusively on Walmart.com for $7.76 starting October 1.
“For 55 years, the Monsters have brought a smile, and a little thrill, to cereal bowls,” said Megan Brooks, Business Unit Director for Family Favorites Cereal at General Mills. “Fans loved Count Chocula, Boo Berry and Franken Berry reimagined through The Jim Henson Company’s creativity last year, so we were excited to team up again to create fresh new packaging designs that celebrate the characters and bring even more Halloween fun to store shelves.”
“Last year, our team from Jim Henson’s Creature Shop had so much fun bringing these beloved Monsters to life as puppets, and we know our fans will enjoy seeing them again this season for
more memorable magic,” said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. “And new this Halloween, we’re giving cereal and Jim Henson Company fans alike the chance to put their creativity to the test by transforming each cereal box into its own Monster puppet.”
Since their debut in 1971, the Monsters have blended spooky Halloween-themed fun with seasonal flavor, delighting generations of fans. Cheers to 55 years of Halloween memories and monster breakfast fun.
Check out the new redesigns hitting shelves this Halloween season.
