Mattel has announced Moonspell Magic by Monster High, an extension of the Monster High universe that introduces five bewitching characters in a fresh yet familiar supernatural world where monsters and witches coexist.
Encouraging fans to embrace their own magic while discovering the power of friendship, the line includes:
- Willow Thorne — Nature Witch
- Carina Song — Love Witch
- Claire de Luna — Clairvoyant Witch
- Layla Stone — Crystal Witch
- Rae Lumina — Sun Witch
Each witch channels spellbinding style with shimmering accents, layered fabrics, statement belts, and a witch hat, and comes with enchanting accessories like handbags, spellbooks, and potion bottles. Also included is a magical cauldron containing an amulet necklace.
Inclusive design details are thoughtfully integrated into the dolls and packaging, with the help of partner organizations such as the American Foundation for the Blind and Hearing Milestones.
“We were so inspired by the care and intention behind the Moonspell Magic by Monster High collection, and excited to have the opportunity to consult on Claire de Luna’s character,” said Tony Stephens, AVP of Communications, The American Foundation for the Blind. “It’s a meaningful example of how to foster acceptance through storytelling that feels authentic and empowering.”
“When children see characters who reflect their own experiences, it supports confidence and a sense of belonging,” added Dr. Jenny Richardson of Hearing Milestones. “Working on this new line with Monster High was an opportunity to show that a character goes beyond any single trait—and that every child’s experience is valid, meaningful, and worthy of representing.”
Moonspell Magic by Monster High dolls will debut at this weekend’s New York Toy Fair before hitting retailers nationwide in July.
First introduced in 2010, Monster High quickly became a hit for Mattel and ushered in an expansive universe that includes a live-action TV movie, a CGI-animated series, a 2D-animated web series, video games, young adult novels, and more.
Universal is developing a live-action Monster High film from M3GAN director Gerard Johnstone.
