Toys
Monster High Brews Up Bewitching New Moonspell Magic Doll Line
Mattel has announced Moonspell Magic by Monster High, an extension of the Monster High universe that introduces five bewitching characters in a fresh yet familiar supernatural world where monsters and witches coexist.
Encouraging fans to embrace their own magic while discovering the power of friendship, the line includes:
- Willow Thorne — Nature Witch
- Carina Song — Love Witch
- Claire de Luna — Clairvoyant Witch
- Layla Stone — Crystal Witch
- Rae Lumina — Sun Witch
Each witch channels spellbinding style with shimmering accents, layered fabrics, statement belts, and a witch hat, and comes with enchanting accessories like handbags, spellbooks, and potion bottles. Also included is a magical cauldron containing an amulet necklace.
Inclusive design details are thoughtfully integrated into the dolls and packaging, with the help of partner organizations such as the American Foundation for the Blind and Hearing Milestones.
“We were so inspired by the care and intention behind the Moonspell Magic by Monster High collection, and excited to have the opportunity to consult on Claire de Luna’s character,” said Tony Stephens, AVP of Communications, The American Foundation for the Blind. “It’s a meaningful example of how to foster acceptance through storytelling that feels authentic and empowering.”
“When children see characters who reflect their own experiences, it supports confidence and a sense of belonging,” added Dr. Jenny Richardson of Hearing Milestones. “Working on this new line with Monster High was an opportunity to show that a character goes beyond any single trait—and that every child’s experience is valid, meaningful, and worthy of representing.”
Moonspell Magic by Monster High dolls will debut at this weekend’s New York Toy Fair before hitting retailers nationwide in July.
First introduced in 2010, Monster High quickly became a hit for Mattel and ushered in an expansive universe that includes a live-action TV movie, a CGI-animated series, a 2D-animated web series, video games, young adult novels, and more.
Universal is developing a live-action Monster High film from M3GAN director Gerard Johnstone.
Toys
Michael Myers, Oogie Boogie, Krampus, and Universal Monsters Join Mattel’s Upcoming Monster High Lineup
In skelebration of this year’s San Diego Comic-Con, Mattel has unveiled brand-new Monster High Skullector drops set to arrive over the coming months that include Halloween II‘s Michael Myers, The Nightmare Before Christmas‘s Oogie Boogie, Krampus, and more.
The new arrivals begin today, with a limited drop of Universal Monsters Skullector dolls—featuring Frankenstein’s Monster, The Mummy, and Dracula—available exclusively on Walmart.com for $44 each. If you miss it, don’t worry: the trio arrives in retail stores and rolls out internationally on September 1.
With the Halloween season just around the corner, Monster High is slashing into the spirit with a new Michael Myers doll inspired by Halloween II. Michael Myers’s Monster High makeover is a nod to his hospital showdown with Laurie, complete with a red glitter spattered jumpsuit and tons of spine-chilling Easter egg accessories fans of the film will find totally to die for. Look for this slay queen to launch on August 7.
All Hallows’ Eve brings a holiday treat for fans of Tim Burton and director Henry Selick’s The Nightmare Before Christmas. The burlap sack baddie of Halloween Town gets a Monster High makeover on October 30, featuring neon green fashion with black patchwork-like stitches and a whole lot of buggy details.
The holiday horrors continue with the December 3 launch of a Monster High doll inspired by 2015’s Krampus movie. A deep red velveteen jacket, extra-long chains add eerie movement, and black knee-high boots recreate Krampus’ cloven hooves. You’ll wind up on the naughty list in style with this one.
All upcoming releases are listed on the Mattel Creations website, where fans can keep track of the releases.
Get a peek at the new lineup below in the meantime.
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