Mountain Dew has just become the official soda of the AMC zombie series.
There are few things I love more than movies/TV shows getting their own representation in the grocery store, so I was super excited to wake up this morning to the news that AMC and Mountain Dew are in bed together for both an augmented reality app AND limited edition “The Walking Dead”-branded soda bottles!
“Timed to the upcoming eighth season of “The Walking Dead,” the partnership sees the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media.”
“The partnership will also include extensive “The Walking Dead” on-pack and in-store branding and character images on more than 100 million individual Mountain Dew products in store locations nationwide. The limited edition Mountain Dew packaging features iconic show character images of Rick Grimes, Michonne and Daryl Dixon on all single serve 20oz. and 12oz. 12-pack outer cases of Mtn Dew®, Diet Mtn Dew® and Mtn Dew Pitch Black® packaging.”
The augmented reality app is now available for iOS and Android, and “The Walking Dead”-branded Mountain Dew products will be arriving in store locations almost immediately.
Season 8 of “The Walking Dead” premieres on October 22.
