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“The Walking Dead” Mountain Dew Arrives Just in Time for Season 8 Premiere
Mountain Dew has just become the official soda of the AMC zombie series.
There are few things I love more than movies/TV shows getting their own representation in the grocery store, so I was super excited to wake up this morning to the news that AMC and Mountain Dew are in bed together for both an augmented reality app AND limited edition “The Walking Dead”-branded soda bottles!
“Timed to the upcoming eighth season of “The Walking Dead,” the partnership sees the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media.”
“The partnership will also include extensive “The Walking Dead” on-pack and in-store branding and character images on more than 100 million individual Mountain Dew products in store locations nationwide. The limited edition Mountain Dew packaging features iconic show character images of Rick Grimes, Michonne and Daryl Dixon on all single serve 20oz. and 12oz. 12-pack outer cases of Mtn Dew®, Diet Mtn Dew® and Mtn Dew Pitch Black® packaging.”
The augmented reality app is now available for iOS and Android, and “The Walking Dead”-branded Mountain Dew products will be arriving in store locations almost immediately.
Season 8 of “The Walking Dead” premieres on October 22.
The best part about engaging with collaborative genre fiction on the internet is that anyone can get in on the action, with worldwide accessibility often resulting in absurd story beats that wouldn’t be possible if any single person was responsible for the entire narrative. And while Kane Parsons’ Backrooms film is definitely the young filmmaker’s own unique take on the infamous creepypasta, it’s fun to see other creators join the Backrooms sandbox now that the big screen adaptation is getting ready for a record-shattering opening weekend.
As if cleverly timed releases like Puppet Combo’s The Backrooms game weren’t enough (not to mention that Scary Movie poster poking fun at Parsons’ flick), McDonald’s official social media accounts have now released an analog horror video of their own celebrating the liminal terrors of the McRooms – complete with a familiar purple surprise at the end of the footage.
While it’s funny enough to see the world’s most recognizable Fast Food giant engage with internet-borne Found Footage thrills seemingly out of the blue, the video is actually referencing a long-running gag among the Backrooms fandom where creators jokingly talk about there being a fully functional McDonald’s restaurant hidden somewhere in level 0 of the infamous liminal labyrinth.
Now, would it be too much to hope for a moist-carpet-flavored McShake to tie in with the film?
Backrooms is now playing only in theaters from A24.
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