I love a good marketing campaign and this one is an all-timer.
The BBC advertising for “Dracula”, now streaming in the UK and on Netflix here in the States, included a billboard that would cast a shadow of the bloodsucker after nightfall.
Erected in London and Birmingham, what really sells the billboard is the case underneath it, which reads, “In case of vampires, break glass.” Inside, a wooden stake.
You have to see this…
This BBC advertising for Dracula is genius. A series of bloody stakes protruding from a billboard. Seemingly random, until darkness falls and they begin to cast a shadow. Fabulous. pic.twitter.com/84aIl7o97r
— Alex Andreou (@sturdyAlex) January 3, 2020
