Prime Video is welcoming all fans to the wasteland this SXSW 2024 with an immersive new experience from upcoming television series “Fallout,” set to premiere on April 12, 2024.

Fans can enter the post-apocalyptic world of “Fallout” and see if they have what it takes to survive in an immersive activation that’s pulling out all the stops for the festival.

Located in the heart of Austin’s vibrant South Congress neighborhood, Prime Video will be transforming the Hotel San José parking lot on March 8 from 12PM to 6PM and March 9 from 10AM to 6PM into “Filly—a bustling wasteland shanty-town outside of the Vaults that appears to be the result of nuclear fallout. With junk, repurposed vehicles and rust serving as the town’s backbone, guests (or fellow vault dwellers) will enter Filly through an old sewer tunnel, where they will be greeted by local residents (and maybe a few radroaches here and there) warning them about the harsh reality they are about to experience. 

“Venturing through Filly (which is teeming with activity and filled with easter eggs from the series), attendees will witness how unpleasant and dangerous outside of the Vaults actually is, as they take in sights and sounds from wandering lazeabouts and aggressive locals selling their wares and what seems to be the local cuisine. If they’re lucky, the locals will point them to the thing they need most: bottle caps. Collect some for trade, and maybe the wasteland won’t be so bad.

“Further into the settlement, guests will come across some locals playing the ‘Shell Game’ (wait, is that an eyeball?!) in front of Ma June’s, the local sundries and trading post where the friendly shopkeeper will teach them a thing or two about collecting bottle caps. They will also be able to use the ‘Vault 33 Resident Portal (Va.R.P.)’ to complete scavenger quests, where photographing the wasteland, hunting for pre-war artifacts and interacting with the various elements throughout the town can earn them even more bottle caps. Fair warning: they may encounter a feral ghoul along the way.

“Attendees will be able to bite on some snacks like Fancy Lad Snack Cakes or a cut of ass jerky before they try their hand at lassoing the (sort-of) taxidermied, wasteland creatures or test their shot with ‘Junk Jets’ in the shooting gallery. Don’t forget to snap a photo in the futuristic, yet post-apocalyptic dentist’s chair (where guests will notice that the doctor might like teeth just a little too much), with the power armor or even in front of the feral ghoul cage. While adventuring through Filly, visitors may even witness the town’s rival factions engaging in fisticuffs over the fate of a rumored vault dweller.”

The “Fallout” TV series comes from Amazon Studios, Jonathan Nolan and Lisa Joy’s Kilter Films, and Bethesda Game Studios and Bethesda Softworks.

Jonathan Nolan will direct the show’s premiere episode. Showrunners for the series will be Geneva Robertson-Dworet and Graham Wagner.

About the series, “A nuclear war breaks out across Earth in the year 2077—an era of robots, hover cars, and a deep and abiding nostalgia for the America of the 1940s. After the incendiary mushroom clouds, the story flashes forward 219 years. How did humanity fair over those blighted two centuries? Lucy (played by Yellowjackets star Ella Purnell) has no clue. She has lived her entire life inside a subterranean vault, where every need and want has been satisfied while generations and generations await the day when it is safe to surface.”

“Fallout” stars Kyle MacLachlan (“Twin Peaks”), Xelia Mendes-Jones, Aaron Moten, Ella Purnell (“Yellowjackets”) and Walton Goggins (The Hateful Eight).