Video Games
Behaviour Interactive Acquires ‘7 Days to Die’ Developers The Fun Pimps
Dead by Daylight developers Behaviour Interactive are expanding their reach in horror gaming, announcing the acquisition of The Fun Pimps, developers of the upcoming survival horror game 7 Days to Die. The partnership aims to provide extra support and resources to The Fun Pimps team as they continue development of their debut title.
Since its Early Access launch in 2013, 7 Days to Die has sold more than 20 million copies. The Fun Pimps’ partnership with Behaviour will work to reward the game’s community by supporting the project’s development and expanding its resources, without any change to its creative leadership.
Under the new collaboration, The Fun Pimps will continue to lead all development on 7 Days to Die. Behaviour will provide additional support, expertise, and production capacity, giving the team the resources necessary to accelerate development of their existing road map and give players more of the game they love.
“We’re truly excited to welcome The Fun Pimps,” stated Rémi Racine, Behaviour’s CEO and Co-Founder. ‘’Over more than a decade, 7 Days to Die has established itself as a beloved franchise, inspiring more than 20 million players. It fits naturally within Behaviour’s goal of assembling a diverse, high-quality horror portfolio. It’s also an ideal complement to Dead by Daylight – both games have steadily grown alongside their communities. We look forward to celebrating the game’s community by supporting The Fun Pimps’ creative vision.”
“This is a huge moment for our game and our business,” stated Richard Huenink, The Fun Pimps’ Co-Founder. “When we started this company thirteen years ago, we never imagined 7 Days to Die would become what it is today. That growth has come from our community, who have driven our game forward from the beginning. To keep giving them what they deserve, we knew we needed a partner who shared our ambitious vision for the future. Behaviour turned out to be exactly that.’’
Available on Steam, the Xbox One and PlayStation 4, 7 Days to Die is an open-world game that mashes up a first-person shooter, survival horror, tower defense, and role-playing game. Set in a brutally unforgiving post-apocalyptic world overrun by the undead, players either work together to build settlements or against each other raiding other player’s bases. All the while, they must contend with the undead hordes. Players will also meet up with Trader NPCs throughout the game world who buy and sell goods and offer quest jobs for rewards.
Moon Studios dropped a new trailer during the Sony State of Play for their dark action-RPG No Rest for the Wicked, while also hinting at the long-awaited launch window for the full 1.0 release. The game, which has been in Early Access on Steam since April 2024, will be launching this October in full for PlayStation 5 and PC via Steam, while versions for the Xbox Series X|S and Nintendo Switch 2 will arrive at a later date.
As a token of appreciation for supporters new and old, Moon Studios is offering an exclusive Early Access Founder’s Pack, a free limited edition bundle available for anyone who purchases the game on Steam prior to July 10, with rewards unlocking when 1.0 officially launches. PlayStation 5 users can receive the Early Access Founder’s Pack by pre-ordering the game once available, any time before launch day.
The Founder’s Pack includes:
- A New Secret Hideout: Spirit Cavern – The legacy of Moon Studios now lives inside No Rest for the Wicked, exclusively for Founders. A hand-crafted home that bridges both worlds.
- Sayer’s Vow: An all new Sword in the stone reserved just for the founders that only early adopters can extract in the game world.
- A Custom Founders Tag ensures players are clearly identified as early adopters.
- As a Founder member, players will get access to an exclusive Public Beta Test Realm reserved just for them, even after the 1.0 game launch.
As for the full 1.0 release, it will be a massive expansion of the core experience, introducing a staggering 60+ hours of new content, a new horde mode, powerful new weapons, bosses and enemies, new areas and a completely reimagined class system.
In No Rest for the Wicked, players take on the role of a “Cerim,” a member of a holy order imbued with mysterious powers, tasked with destroying the Pestilence, an ancient plague that has begun to consume the island Isola Sacra, itself already the site of great political upheaval and death.