Finally, a 'Hereditary' Trailer That Sells Toni Collette's Performance Instead of Scares - Bloody Disgusting
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Oh, look, a Hereditary trailer not touting it as “scarier than The Exorcist.”

After receiving a brutal D+ CinemaScore opening weekend, A24 is shifting their marketing strategy for their dramatic horror film that still ended up being their biggest box office opening to date.

We’ve received a new promotional spot that’s turned away from how “terrifying” Ari Aster‘s film is to how grand of a performance star Toni Collette gives.  While we could argue all day as to how scary Hereditary is, Collette’s performance isn’t debatable…it’s Oscar-worthy.

[Read Also] Editorial: Hereditary and the True Horrors of the Grieving Process

Co-founder of Bloody Disgusting. Producer on Southbound, Siren, V/H/S, V/H/S/2, V/H/S/3, Under the Bed, and Associate Producer on A Horrible Way to Die. Chicago-based. Horror, pizza and basketball connoisseur.


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