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Oh, look, a Hereditary trailer not touting it as “scarier than The Exorcist.”
After receiving a brutal D+ CinemaScore opening weekend, A24 is shifting their marketing strategy for their dramatic horror film that still ended up being their biggest box office opening to date.
We’ve received a new promotional spot that’s turned away from how “terrifying” Ari Aster‘s film is to how grand of a performance star Toni Collette gives. While we could argue all day as to how scary Hereditary is, Collette’s performance isn’t debatable…it’s Oscar-worthy.