With a bat as their logo, you could say that Bacardi‘s offerings are “Halloweeny” all year round, and as it turns out, Halloween is actually the best time of the year for the company. As the company’s creative director just explained to A.List, “Halloween is our biggest occasion. Every year we do something different for the holiday. We own it.”
This year, Bacardi teamed with a horror production house for a fun promotional video that serves up a recipe for a mixed drink known as “The Zombie,” presented as a VHS-style ad that begins with a tape being slid into a VCR. The short advertisement pays tribute to classic horror films, most notably The Shining and Frankenstein.
Check it out below, and enjoy a few “Zombie” cocktails this Halloween season. Treat yourself!
The Bacardi Halloween campaign is the handiwork of The Voorhees.