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B-D Gets an Early Look at Sam Raimi’s ‘Drag Me to Hell’!

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It’s coming… Sam Raimi’s big return to horror. You’ve been waiting 16 years for this and now on May 29th you’ll get Drag Me to Hell, thanks to Universal Pictures. Last night I snuck into an early test screening of the film in Burbank, CA. Beyond the break you can read my early thoughts on the work-in-progress, which is an original tale of a young woman’s desperate quest to break an evil curse.

**Spoilers follow**

Sam Raimi, where have you been?

Drag Me to Hell's Alison LohmanIt has technically been 16 years since the legendary director has got behind the camera for a horror film. After ARMY OF DARKNESS failed to perform at the box office, the creator of THE EVIL DEAD franchise moved away from horror and into the mainstream fold. Now, after directing three SPIDER-MAN films and becoming one of the biggest names in the industry, Raimi has returned to the genre he started in.

While Raimi returned to horror with Universal Pictures’ DRAG ME TO HELL, I can’t say I was waiting with open arms. I felt wounded and insulted that we still haven’t received our EVIL DEAD 4 and didn’t understand why he’d do DRAG instead of another adventure of Ashley J. Williams. Therefore, my expectations were extremely low and I was convinced I’d be disappointed with his big return to horror. I was wrong.

Last night my curiosity got the best of me as I snuck into a test screening of DRAG ME TO HELL in Burbank, CA. To be clear, what I saw was a very early workprint of the film, which featured a temp score, unfinished effects, and was projected on a Digit Beta (yet to be color corrected). To put it simply, it’s far from completed. Still, even through all of the rough edges, Raimi proved that he is still a master filmmaker.

DRAG ME TO HELL was quite simply the most PERFECT horror film I’ve seen in a long, long while. Raimi stirs a delicious witches brew that blends gore, scares and fun into a perfect blend. The flavor of Raimi’s directing ability is brought out by masterful editing by Bob Murowski (Army of Darkness) as every scare is perfectly timed, every gag is delivered with a punch and all of the payoffs are perfectly executed.

HELL is like a comic book come to life that is full of color characters, crazy imagery and cheap gags that work every single time. Raimi plays around with the audience by using the gross-out factor to the max. For example, in one scene Alison Lohman starts bleeding from her mouth, and when she goes to cover it, blood shoots from her nose all over the place. Another great gag is the gypsy is constantly is losing her dentures and pushing her disgusting old mouth on things (like Alison’s face). Raimi fills the movie with these gross-out moments that keep the momentum burning from start to finish.

And for every bloody, gooey and disgusting scene, Raimi gives us an equally good scare. It has been a long, long time since I’ve experienced an authentic jump in a movie. Typically a director will have a cat jump on screen or have a character slam a door shut – something cheap to get you to jolt. Raimi hits us with a barrage of punches as I jumped ten feet out of my seat on two separate occasions. He proves that he is a master of horror and suspense and I recommend that any horror filmmaker wannabe (pretty much every horror director out there) watch this work to learn how to do it right.

Quite simply put, DRAG ME TO HELL was a blast and moved quickly from start to finish. Whether or not the acting is top notch, or if the story even makes sense is inconsequential so long as I’m gasping, jumping, laughing and cringing every step of the way. From what I saw, DRAG ME TO HELL is well on its way to becoming an immediate classic (considering they don’t f*ck up the finished version). The only question I was left with was, “Why isn’t this EVIL DEAD 4?”

Drag Me to Hell's Alison Lohman

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Joe Wright to Direct Post-Apocalyptic Thriller ‘Juice’ Adaptation

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Juice

Two-time BAFTA winning filmmaker Joe Wright (Hanna, “Black Mirror“) is set to direct the feature adaptation of post-apocalyptic thriller novel, Juice, Deadline reports today.

Emmy winner Abi Morgan (Shame, “Eric”) will adapt Tim Winton‘s novel for Working Title Films.

In Juice, “A young husband and father is recruited into a top-secret resistance organization, to join the ranks of militia men tasked with targeting the isolated and wealthy culprits responsible for this global catastrophe.  When a mission goes wrong, he finds himself on the run, having to fight to the end to survive in this hostile world.”

It’s set in a world ravaged by climate-change disaster.

 “I couldn’t be more thrilled that Tim Winton has entrusted us with his extraordinary epic,” Wright told Deadline. “The story is both a thrilling modern family saga and an urgent call to action. I cannot wait for audiences to experience it on the big screen.”

Winton added, “I’m pleased to know a filmmaker of Joe Wright’s calibre has chosen to adapt Juice for the screen. His capacity to portray the turmoil and the turning points of nations and peoples as well as private individuals distinguishes his work as a director and I’m confident that Juice is in good hands.”

Juice was initially published in October 2024 and longlisted for The Climate Fiction Prize 2026.

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