Movies
Watch: Rob Zombie’s Commercial for ‘Woolite’
Rob Zombie, who directed the reboot of Halloween and Halloween II, brings more of a Texas Chainsaw Massacre vibe to the following Woolite commercial from Euro RSCG, advising you not to torture you clothes with other detergents, reports Ad Week.
In the New York Times story, says the spot isn’t scary at all–it’s “more like a Tim Burton” film than something truly horrifying.
The main character, he says, “is like Uncle Fester” from “The Addams Family,” and not “like some child killer out in the woods.” Even with Zombie’s soft words, the client still needed some convincing. “When we saw the first storyboard we almost flipped from our chairs,” says Reckitt Benckiser’s Jiri Kulik. “Eventually, with testing, we got more and more comfortable with it.”
Check it out inside. Please stop torturing your clothes.
Two-time BAFTA winning filmmaker Joe Wright (Hanna, “Black Mirror“) is set to direct the feature adaptation of post-apocalyptic thriller novel, Juice, Deadline reports today.
Emmy winner Abi Morgan (Shame, “Eric”) will adapt Tim Winton‘s novel for Working Title Films.
In Juice, “A young husband and father is recruited into a top-secret resistance organization, to join the ranks of militia men tasked with targeting the isolated and wealthy culprits responsible for this global catastrophe. When a mission goes wrong, he finds himself on the run, having to fight to the end to survive in this hostile world.”
It’s set in a world ravaged by climate-change disaster.
“I couldn’t be more thrilled that Tim Winton has entrusted us with his extraordinary epic,” Wright told Deadline. “The story is both a thrilling modern family saga and an urgent call to action. I cannot wait for audiences to experience it on the big screen.”
Winton added, “I’m pleased to know a filmmaker of Joe Wright’s calibre has chosen to adapt Juice for the screen. His capacity to portray the turmoil and the turning points of nations and peoples as well as private individuals distinguishes his work as a director and I’m confident that Juice is in good hands.”
Juice was initially published in October 2024 and longlisted for The Climate Fiction Prize 2026.
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