Movies
TV: Explore the ‘American Horror Story’ House!
“American Horror Story,” the new original drama series premiering on FX October 5, launched its experiential website youregoingtodieinthere.com.
In partnership with top horror and fan communities — Bloody Disgusting, DreadCentral, FearNet, Fangoria, Geeks of Doom, Camp Blood and Ology – the site offers a glimpse into the mysterious and frightening legacy of the house at the center of the “American Horror Story” series!
A digital house tour with a twist, this campaign brings to life some of the secret history behind the psychosexual series. Fans will go behind closed doors to explore the house’s hidden rooms and discover the mind-bending artifacts that reveal the intimate details that fueled six decades of murder, lust, perversion and betrayal.
This high-concept engagement campaign, from FX and New York-based agency Campfire, is designed to ignite influential fan cultures and communities, build buzz and drive viewers to tune into “American Horror Story.” In the weeks leading up to the show’s October 5 premiere, fans in these partner communities will receive creepy keepsakes, artifacts and clues and then will work as a team, piecing fragments of a story together to unlock exclusive rewards. All will culminate in the release of exclusive “American Horror Story” content that fans will be able to share.
“American Horror Story is wholly original. It’s a riveting new take on the horror genre that will captivate audiences who are hungry for an entirely new kind of drama,” says FX Network’s Vice President of Marketing Lance Reiss. “American Horror Story has everything you love about a thriller- compelling characters, plot twists, and mystery, plus tons of edge-of-your seat shocks and thrills. This campaign complements the show perfectly by allowing fans to have an interactive experience with the DNA behind the series.”
“American Horror Story” revolves around the Harmon family who, as a means to reconcile past anguish, moves from Boston to Los Angeles and into a house with a grisly history. The All Star cast features Dylan McDermott (The Practice) as “Ben Harmon,” a psychiatrist; Connie Britton (Friday Night Lights) as “Vivien Harmon,” Ben’s wife; and Jessica Lange (Tootsie, Blue Sky, Grey Gardens) in her first-ever regular series TV role as “Constance,” the Harmon’s neighbor. The pilot episode of American Horror Story, shot in Los Angeles, was written by former Nip/Tuck executive producers and current Glee co- creators/executive producers Ryan Murphy and Brad Falchuk, and it was directed by Murphy.
The site’s URL is reference to an ominous warning shared in the series’ pilot by Adelaide, one of the Harmon’s neighbors and the series’ scary soothsayer. Designed to evoke fear and dread, the campaign will send a chill up the spine of viewers and lure the audience into the dark and sordid past of the family’s new abode.
The holiday weekend means a light week for new horror releases, but it does bring the return of Dark Castle Entertainment to select theaters. It’s being joined by 6 new horror movies.
Here’s all the new horror releasing June 29, 2026 – July 3, 2026!
For daily reminders about new horror releases, be sure to follow @HorrorCalendar.
You wished for it. The highest-grossing horror movie of the year (so far), Curry Barker’s Obsession, arrived on Digital on June 30.
In Curry Barker’s theatrical debut Obsession, after breaking the mysterious One Wish Willow to win his crush’s heart, a hopeless romantic finds himself getting exactly what he asked for but soon discovers that some desires come at a dark, sinister price.
Michael Johnston (“Teen Wolf”), Inde Navarette (“Superman & Lois”), Cooper Tomlinson (“That’s a Bad Idea,” Milk & Serial), Megan Lawless (The Death That Awaits), and Emmy Award-nominee Andy Richter (“Conan,” Elf) star.
Based on a story by director James Kondelik (Behind The Walls) and a screenplay by Canadian writer Victor Rose, survival thriller Pitfall headed home to Digital on June 30. Family is murder in this Cineverse release.
In Pitfall, a young man becomes separated from his friends in the woods and plunges into a ten-foot pit lined with spikes, impaling his leg and leaving him helpless. As reality sinks in and his situation grows dire, he realizes the fall wasn’t an accident.
The film stars Richard Harmon (Final Destination: Bloodlines), Alexandra Essoe (The Pope’s Exorcist), and UFC champion Randy Couture (The Expendables) as the ruthless killer who stalks his prey in the woods. Marshall Williams (The Ice Road), Jordan Claire Robbins (The Umbrella Academy), and Matt Hamilton (Murder for Sale) also star.
The Amityville IP leans into Jaws with Amityville Shark House, just in time for the Fourth of July holiday too, as it released on Digital June 30.
Will Collazo Jr. (Amityville Thanksgiving) and Shawn C. Phillips (Amityville Karen) co-direct from a script they wrote with Julie Anne Prescott.
In the movie, after discovering an ominous shark idol hidden beneath the decaying floorboards, Richard unknowingly awakens an ancient and savage force. As the entity begins to merge with him, a quiet coastal town descends into blood-soaked chaos.
With each victim claimed, the monstrous predator grows stronger, fueling a cult’s belief that their dark god has been reborn. Now, the race is on to stop the carnage before evil consumes everything in its path.
Phillips and Prescott also star alongside Tasha Tacosa, Maritza Brikisak, Gigi Gustin (The Retaliators), Adam Marino, and Carl Solomon.
Available on Digital, Blu-ray, and DVD as of June 30 is Jacked, directed by John Fucile from a script he co-wrote with Simon Fraser.
The synopsis: “Set in the summer of 1987, JACKED follows two small-town teenagers whose day at the lake turns into a fight for survival after their car breaks down and they encounter a violent stalker.”
Marla Jean Robison, Tom Koch, Anthony Cipriani, Wynn Reichert, Kam Perez and Bella Marie star.
Get ready to work up a killer sweat and maybe spill some blood with Slashercise, a workout meets slasher hybrid that arrived exclusively on Bloodstream on July 1.
Written and directed by Ama Lea (Deathcember), the retro-styled feature follows “a masked killer known only as Meathead as he stalks the fitness clubs of Los Angeles, turning workout sessions into blood-soaked nightmares. As the city’s top trainers are picked off one by one, a group of determined fitness fanatics must fight back before they become the next bodies on the mat.”
Vanessa Decker (Stiletto), John Bloom (The Last Drive-In With Joe Bob Briggs), Spencer Charnas (Ice Nine Kills), Sarah French (Blind), Kelli Maroney (Night of the Comet), Sarah Nicklin (V/H/S/Halloween), Diana Prince (The Last Drive-In With Joe Bob Briggs), Jared Rivet (The Once and Future Smash), Felissa Rose (Sleepaway Camp), Tiffany Shepis (Victor Crowley), and Lisa Wilcox (A Nightmare on Elm Street 4: The Dream Master) star.
After a record-breaking box office run, A24 and director Kane Parsons’ feature debut is heading back to theaters with bonus footage. AMC Theatres is unleashing Backrooms: Everything Must Go Editiontoday, July 3.
In the film written by Will Soodik, the owner of Cap’n Clark’s Ottoman Empire discovers a strange doorway in the basement of the furniture showroom. He sets out to explore the mysterious, liminal space, walking headfirst into a creepypasta nightmare.
Chiwetel Ejiofor and Renate Reinsvestar.
AMC describes this release as a “theatrically exclusive post-credit” with additional footage from Kane Parsons. Expect 16 minutes of bonus footage, with the new version clocking in at 2 hours and 6 minutes.
The Last Exorcism director Daniel Stamm and Dark Castle Entertainment are back with Lockbox, in select theaters July 3. It adapts Soren Narnia‘s Knifepoint Horror Podcast story “Winthrop” by Emmy-winning playwright Justin Yoffe.
In Lockbox, “Seeking peace after her mother’s death, Ellen retreats to a rural town and takes in her severely traumatized cousin Winthrop. Their fragile domestic balance shatters when an erratic neighbor warns that Winthrop is dangerous. As strange phenomena escalate, Ellen must put everything on the line to defend Winthrop from a dangerous otherworldly entity determined to track him down.”
Lou Taylor Pucci (Touch Me, Evil Dead), Carla Gugino (The Haunting of Hill House, Gerald’s Game, The Fall of the House of Usher) and Katharine Isabelle (Ginger Snaps, Backrooms) star.
This week’s new release roundups are presented by Lockbox.
Be careful who you let in. Carla Gugino and Lou Taylor Pucci star in Lockbox, only in select theaters this Friday. Get tickets.
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