Movies
Watch: Rob Zombie’s Commercial for ‘Woolite’
Rob Zombie, who directed the reboot of Halloween and Halloween II, brings more of a Texas Chainsaw Massacre vibe to the following Woolite commercial from Euro RSCG, advising you not to torture you clothes with other detergents, reports Ad Week.
In the New York Times story, says the spot isn’t scary at all—it’s “more like a Tim Burton” film than something truly horrifying.
The main character, he says, “is like Uncle Fester” from “The Addams Family,” and not “like some child killer out in the woods.” Even with Zombie’s soft words, the client still needed some convincing. “When we saw the first storyboard we almost flipped from our chairs,” says Reckitt Benckiser’s Jiri Kulik. “Eventually, with testing, we got more and more comfortable with it.”
Check it out inside. Please stop torturing your clothes.
Maika Monroe (Longlegs) and director David Robert Mitchell are reuniting for It Follows sequel They Follow, and Deadline brings us the latest casting news this week.
Jackie Earle Haley (Little Children, A Nightmare on Elm Street), Justine Lupe (Succession), Anna Mirodin (Ivan), Jayne Taini (Unbelievable), Michael Gandolfini (Daredevil: Born Again), Tom Pecinka (Stereophonic), Melora Walters (Magnolia), Ben Krieger (Song Sung Blue), Natalie Shinnick (The Brutalist) and Jan Hoag (The Fabelmans) have joined the cast this week.
Naomi Ackie (Blink Twice) has also been confirmed to join They Follow.
Deadline notes in their report this afternoon, “Plot details for the long-anticipated sequel are under wraps, other than it taking place a decade after the events of the original film.”
They Follow is expected to enter production this Summer. Stay tuned for updates.
In the first movie, Maika Monroe’s Jay Height is a young woman followed by an unknown supernatural force after a sexual encounter. In the sequel, the threat is now EVERYWHERE.
“It’s very dark,” Monroe recently teased. “We’re pushing the boundaries on this one for sure.”
“It’s very different from the original,” Monroe told Discussing Film. “The original is a little more heightened and dramatic, and this is really quite grounded and follows the story of these two women that are mentally dealing with a lot. I thought it was really an interesting take on it.”
NEON and Good Fear Content are producing They Follow.
They Follow will feature a new score from Disasterpeace.
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