Even if the movie it’s advertising isn’t so great (though many of the trailers on this list are for great films) an effective teaser can often be an inspiring piece of work that you watch again and again.
While I only feel that way about a few trailers every year – and not everything on this list elicits that kind of reaction from me – there’s also something to be said for the rare clip that fully and honestly embraces the movie it’s selling. Especially if that movie’s great (and dangerously if that movie’s bad).
Micah (Best/Worst) | Lonmonster (Best/Worst) | Evan Dickson (Best/Worst) | Lauren Taylor (Best/Worst)
Posters (Best/Worst) | Trailers (Best/Worst) | Performances (Best)
This trailer perfectly sets up The Innkeepers for me as the ultimate haunted house movie, which means restrained and stylish but not so demure as to have nothing happening. I’m kind of in love with the marketing materials for this film, even if they’re remarkably scant in quantity. The poster and the trailer have me foaming at the mouth a bit to see this. An urge I’ll hopefully have sated by the time you read this.*
*Edit – I’ve seen it. It’s pretty great.
“Wut man u sell out bastard u guyz like made this movie and it’s on your list unfair unfair I hate watermarkzz!”
Yeah, this is a Bloody-Disgusting selects title. But I wasn’t asked to include it here. The truth is, I was intrigued by this film, and this trailer, long before I was ever employed by BD. I’d heard the rumbles out of Sundance and then when I saw this it actually looked like the exact opposite of the film I was expecting. The Woman, as dark and thematically heady as it is, is actually a fun piece of satire and this trailer really helps get that across (with a little help from that rocking Sean Spillane ditty).
I find this commendable only because it hid how bad the movie was. Even though I was a fan of the original film I wasn’t really up in arms about the remake. And this trailer kind of played to my expectations. I was expecting a polished, inoffensively bland but fun enough homage to the 1985 original. That’s what this trailer sells.
It wasn’t until I saw the move and realized how aggressively inept it was, from the script to the awful special effects, that I began wishing the movie was as good as its sort of safe, bland trailer. This makes me nostalgic for early summer 2011 when I still held out hope for Fright Night.
This trailer takes a fairly standard, plot encapsulating approach to selling Attack The Block. But when you’ve got a film as fun, kinetic and well structured as this one, the best move is to actually use the “truth in advertising” approach and just tell us what this wonderful movie is. I’ve seen ATB three times and watching this just made me want to see it again. A transparent trailer for an impressive film that didn’t need to be “saved” by a misrepresentative marketing campaign.
YIKES. This kind of looks like a non-supernatural The Omen which could place it in the running for one of the most scary depictions of the real-world risks of parenting that I’ve seen in quite a while. The ultimate nature vs. nurture argument, what if you had a baby and refused to love it? Is this what would happen? The ultimate punishment. Mommas and daddies, love your kids please.
What an ethereal, gorgeous trailer! I’m not a Lars Von Trier completist, though I’m always intrigued by him there are certain films of his I don’t care for. Melancholia, however, has all the makings of a classic. Beautifully representing a horrific emotional disintegration (and reconciliation) in the face of the apocalypse it’s a trailer that practically has you begging to see a film you know will devastate you.
The general consensus on Super 8 seems to be one of mild-to-moderate disappointment. People were felt a little stiffed that it didn’t live up to the promise of a Spielberg/J.J. Abrams collaboration and the Amblin brand. Nor did it live up to this trailer, which sold that Amblin mixture of wonder, amazement, innocence and threat in far better proportions than the film itself.
The trailer that kind of made you see the movie that would make you not want to touch anything, except you already didn’t want to touch anything after seeing the trailer. So instead of going to a crowded theater with a bunch of disease ridden people coughing and breathing all over the place and maybe even touching you for some reason – it’s just best to stay at home and watch this trailer.
Remember my “truth in advertising” bit from Attack The Block? Same goes for this. While I’m fairly sure it’s not nearly as good of a film, it definitely lets you know right up front what the deal with this movie is. It also has the balls to admit that a film called Shark Night kind primarily takes place in the daytime. A wise choice, considering that half of all ticket sales were likely predicated on the bikini factor alone.
Liam Neeson is enjoying a nice late career shift in the action star trajectory. And The Grey, which sort of looks to me like a more badass update of The Edge only with less whining, promises to deliver an upward lift to that trajectory. Nearly everyone I know who has seen the trailer has expressed interest in seeing the film. I mean, I’m pretty sure Neeson punches a wolf in this movie. That’s pretty great.
I saved the best for last. If you even have to ask for an explanation as to why this is on the list, you’re dead and don’t know what a great teaser is.
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