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Good Or Bad? When a Movie Franchise Changes Direction

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When Horror Movie Franchises Change Direction

Horror franchises typically produce diminishing returns as they go on, both creatively and financially. Once a film studio realizes they have a hit on their hands, they quickly start to churn out sequels at a rapid pace in an attempt to make as much money as possible while the franchise is still popular. When a studio has realized that they have milked a franchise for all it is worth, they sometimes try to try a fresh approach and make an installment that is completely different than what came before it. Other times, studios will try to get ahead of themselves and not make a sequel that is just more of the same. Several of the biggest franchises in horror movie history have attempted this approach, so we thought we would take a look at some of them and see what worked and what didn’t about those films. As many of you may know, sometimes people just want more of the same. If a film strays from the formula too much (as is the case with films like Halloween III: Season of the Witch and Friday the 13th: A New Beginning), the backlash from audiences and box office returns* may be so severe that the studio decides to go right back to what they were doing before.

*All box office returns listed below have been adjusted for inflation. So the $22.9 million Friday the 13th: A New Beginning made in 1985 will be written in 2015 dollars: $50.6 million. An inflation calculator was used to convert the numbers.

Remove the Villain

What do you do when you supposedly permanently kill off the centerpiece of your franchise but still want to make a sequel? Leave them out! The two biggest examples (and possibly only, if I’m not mistaken) of this are the aforementioned Halloween III: Season of the Witch and Friday the 13thA New Beginning. Both films were critically maligned at the times of their release and brought in significantly less box office than their predecessors.

Let’s look at the reasoning behind these films. in 1984, Paramount Pictures was looking to end their beloved slasher franchise which, at the time, had only been around for four years. After touting Friday the 13th: The Final Chapter as, you guessed it, the final chapter in the Friday the 13th series, they thought they would be done with the franchise. Unfortunately (or fortunately from a monetary standpoint), The Final Chapter would go on to gross $75.3 million domestically, making it the third-highest grossing film in the franchise (the highest would be the original film, with $114 million). Paramount couldn’t pass up an opportunity to make another sequel, but they had just killed off their star villain. Their idea was to create a new trilogy without Jason, but still center it around Friday the 13th. Unfortunately, ill will was created between Paramount and audiences when they didn’t make that fact very clear. The trailer legitimately promises Jason’s return, something audiences wouldn’t get until 1986.

Needless to say, audiences were not happy. Despite the fact that the film boasts the highest body count in the franchise (a whopping 21 deaths), the highest amount of bare breasts (director Danny Steinmann got his start in the porn industry) and the most frequent use of drugs, it couldn’t make up for the fact that Jason wasn’t in the film. Maybe fan response would have been better if the advertisements hadn’t been so misleading, but it’s possible fans were never going to accept a Friday the 13th movie without Jason Voorhees.

What is mind-boggling about the direction A New Beginning takes is that a spin-off was heavily insinuated at the end of The Final Chapter, with little Tommy Jarvis (Corey Feldman) giving a mischievous look to the camera in the film’s final shot. Rather than go the logical route and follow Tommy’s descent into madness in A New Beginning, the film makes an abrupt departure and has the killer by a random ambulance driver Roy, who snapped after seeing the corpse of his mentally handicapped son.

The film isn’t highly regarded among horror fans and critics alike, and it’s not difficult to understand why. Overall, the film doesn’t really work. I still find it enjoyable, but this is clearly a case when trying something new didn’t work out for a film franchise. A New Beginning will forever be the red-headed stepchild of the Friday the 13th franchise. While it does have somewhat of a cult following among Friday fans, it’s too often looked over in

The same can be said of Halloween III: Season of the Witch. After Halloween II took in less than half of the original Halloween‘s budget ($66.7 million to the original’s massive $171.5 million), director John Carpenter and producer Debra Hill thought it would be a good idea to turn the franchise into an anthology series. This may have seemed like a good idea (and judging by the quality of the sequels after Season of the Witch, I think it was), but once again, audiences just walked out pissed off. What is odd about their reaction though is that Universal made it blatantly obvious in their advertisements that Michael Myers would not, in fact, be in the film.

Halloween III received largely negative reviews upon its release, though recently it has developed somewhat of a cult following. At the time though, it was pretty much hated by everyone and ended up only bringing in $35.5 million domestically.

Halloween III separates itself from the first two films in the Halloween franchise much better than Friday the 13th: A New Beginning separates itself from the first three films in the Friday the 13th franchise. It’s capable of standing on its own and it’s also a better film. It’s no Halloween, to be sure, but it’s still a solid film that has aged well, which is more than can be said for Friday the 13th: A New Beginning.

Still, box office returns at the time of each film’s  release suggest that removing the villain from a franchise is not the best thing to do if you want the film to make money. Since the victims typically rotate in those films, the villain is the only constant in a franchise. If you remove that, then your audience has no relationship to anything in the film. Had those films come out today, audiences probably still would have been disappointed, which is why future horror franchises haven’t attempted this again. Scream switches out its villains, but at the end of the day it’s still Ghostface. Saw, which contains seven films in its franchise killed off its villain at the end of its third installment, but kept him around in flashbacks for the remaining four films.

Overall, it’s probably not a great idea to go this route when deciding to move the franchise in a new direction.

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A journalist for Bloody Disgusting since 2015, Trace writes film reviews and editorials, as well as co-hosts Bloody Disgusting's Horror Queers podcast, which looks at horror films through a queer lens. He has since become dedicated to amplifying queer voices in the horror community, while also injecting his own personal flair into film discourse. Trace lives in Denver, CO with his husband and their two dogs. Find him on Twitter @TracedThurman

Books

The Power of Believing: Diving into Stephen King’s Fictional Tabloid ‘Inside View’

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Pictured: 'The Night Flier'

Stephen King is an interesting follow on the site formerly known as Twitter. When not posting about politics or his latest literary find, he’s ranting about the state of the world and making observations that position him as a sort of elder statesman in the horror community. A recent tweet by the Master of Horror mentions a bygone era of salacious magazines that harkens back to his early career: “Hey, do you guys remember that supermarket tabloid that used to have stories about BatBoy? Man, I loved that shit.”

The world-famous author is likely referencing publications like The National Enquirer and similar periodicals that used to grab eyes in checkout lanes with claims of Elvis sightings and alien encounters. Frequently inspired by the world around him, King has his own literary brand of tabloid journalism with Inside View, a rag that has been appearing in his work for decades. 


The Dead Zone

‘The Dead Zone’

Inside View began its life in one of King’s early classics, The Dead Zone (1979). This political thriller follows Johnny Smith, a teacher who awakens from a four-year coma with a disturbing ability to see into the past and future. When news of his powerful gift makes its way outside of the hospital, it peaks the interest of a sleazy periodical. Richard Dees, a journalist for Inside View approaches Johnny at his home with a lucrative offer to exploit this ability in a salacious column filled with parlor tricks and outsized predictions. Smith and his father summarily dismiss Dees and throw him off of their porch, valuing their privacy over a lifetime of lucrative infamy. But with this one interaction, an entity was born.

Inside View would become a fixture in King’s interconnected literary world and continue to appear in his novels and short stories for the next 45 years. 


Danse Macabre

Criterion Collection October

‘Freaks’

But to truly understand the genesis of this fascinating magazine, we need to go even further back in time. King has always been fascinated by oddities and opens his first non-fiction work, Danse Macabre, with memories of childhood nightmares. In the first chapter, “Tales of the Hook,” King tackles the concept of monstrosity by exploring fascination with carnival sideshows and the impact of Tod Browning’s disturbing 1932 film Freaks. While much of this section would be considered problematic by today’s standards, it was an uneven contribution to early conversations about disability and acceptance. King also seems fully aware of the salacious nature of this exploitation. In a treatise on horror, he’s examining the concept of otherness and our tendency to fixate on physical differences as a way of reifying the social hierarchy. He insists, “it is not the physical or mental aberration in itself which horrifies us, but rather the lack of order which these aberrations seem to imply.” 

King credits The National Enquirer with sparking his own interest in monsters and even admits to being an occasional patron. In a footnote following a mention of the tabloid, he confesses, “I buy it if there’s a juicy UFO story or something about Bigfoot, but mostly I only scan it rapidly while in a slow supermarket checkout lane, looking for such endearing lapses of taste as the notorious autopsy photo of Lee Harvey Oswald or their photo of Elvis Presley in his coffin.” While King may cast slight judgment on the authors of these exploitative stories, he does not shame the readers themselves. He describes these stories with a mix of reverence, bemusement, and childish wonder. These grainy photos of alien autopsies, flesh-eating dogs, and grotesque physical anomalies once sparked his imagination and introduced a young horror fan to elements of the macabre that would inform his prolific writing career for decades to come. 


Nightmares and Dreamscapes

Nightmares & Dreamscapes: From the Stories of Stephen King

While King’s work has always centered on the exploration of monsters, both fantastical and human, he dove head-first into this interest with his third short story collection Nightmares and Dreamscapes (1993). Akin to a curio shelf of horrific objects, this assortment of 23 unnerving tales features a number of dangerous oddities and unexpected monsters. Subjects range from a massive finger growing out of a toilet and a pair of murderous wind-up teeth, to bat people masquerading as powerful businessmen and killer frogs raining from the sky. His introduction – King’s beloved way of speaking directly to his Constant Readers – mentions freakish tales from paperback compilations of Ripley’s Believe It or Not!, a publication he fondly remembers devouring in his youth.

Rather than factual evidence, it’s belief that seems to interest King most. In a subtle nod to the climax of his magnum opus It (1986), King muses on the power of believing in myths like poisonous gas at the center of tennis balls and the ability to sever a shadow by piercing it with a stake. Similar to urban legends that shape our interactions with the larger world, King notes the importance belief in these imaginative legends has had in his own life. “This made for more than a few sleepless nights, but it also filled the world I lived in with colors and textures I would not have traded for a lifetime of restful nights.” Rather than cast a baleful eye on journals that traffic in the sensational, King’s collection highlights the power of believing in the “unseen world all around us.” His introduction concludes with an invitation to suspend disbelief and venture into a world where anything is possible. 


The Night Flier

‘The Night Flier’

Given this fantastical focus, it’s no surprise that Nightmares and Dreamscapes features King’s most overt exploration of Inside View. The collection’s fourth story “The Night Flier”  follows Dees, now a veteran reporter, on the trail of a “vampire” traveling the country in a small private plane. It’s a grim story with a true crime feel and a fascinating approach to vampire lore. The titular pilot may wear the black cape made famous by Bela Lugosi, but he has a hideous face with two large, bore-like fangs that puncture the necks of his victims and cause their blood to spurt out like crimson guisers. Dwight Renfield is not an elegant killer, but a ripper-like psycho leaving grisly crime scenes and dismembered corpses in his wake – the perfect subject for Inside View

Rather than focus solely on the monster himself, King spends just as much time exploring Dees’s own ethical code. Far from the ambitious hack that once knocked on Johnny Smith’s door, this Dees has been curating the publication’s scandalous content for decades. He operates on the iron-clad directive to never print anything he believes and to never believe anything he prints, an interesting subversion to King’s earlier introduction. I won’t spoil one of the collection’s best entries, but “The Night Flier” plays with the price of disbelief as Dees is forced into a world where the stories he’s been spinning for decades might actually be real. 


Modern Mentions

‘Doctor Sleep’

King presents Nightmares and Dreamscapes as the concluding chapter in a trilogy of short story collections and it does feel like the end of an era. The author’s next literary phase is much more experimental, playing with formats, bending genres, and moving further away from the hallmarks of classic horror. Inside View remains a constant, but the author’s perspective seems to gradually shift. Tess, the heroine of his 2010 rape-revenge novella “Big Driver,” chooses not to report her assault in part because she fears the magazine would blame her for the crime. In Doctor Sleep (2013), Abra’s mother keeps her daughter’s psychic abilities a secret for fear that, like Johnny Smith, she would become fodder for the tabloids. This shift may have something to do with King’s own time recovering from a near-fatal highway accident. During his lengthy recovery, the world-famous author may have imagined pictures of his own mangled body appearing in publications willing to disregard ethics in favor of a massive payday.  

Though mentions have decreased since the ’90s, King has not stopped writing about Inside View. Billy Summers (2021) and Fairy Tale (2022) both include references to this fictional tabloid. Inside View also makes an appearance in You Like It Darker, now available. The eagerly anticipated collection revisits Cujo, another Castle Rock story from King’s early catalog. 

King’s intro for Nightmares and Dreamscapes extols not only the virtues of short stories, but also their ability to save the world. “Good writing–good stories–are the imagination’s firing pin, and the purpose of the imagination, I believe, is to offer us solace and shelter from situations and life-passages which would otherwise prove unendurable. I can only speak from my own experience, of course, but for me, the imagination which so often kept me awake and in terror as a child has seen me through some terrible bouts of stark raving reality as an adult.” With the world seeming to come apart at the seams, perhaps it’s time to renew our faith in the fantastical, suspend our disbelief, and once again venture with King into the world of the seemingly impossible. 

‘The Night Flier’

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